Engine, system and method for generation of brand affinity content

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

1 . An endorsed advertising engine, comprising:
 at least one vault comprising media assets, at least one of said media assets being valuated according to a valuation methodology for valuing branded entertainment, said methodology including at least one quantifiable, wherein the valuation of said at least one quantifiable results in a score related to the valued at least one of said media assets;   a recommendation engine that matches the valued media assets from the vault with at least one requested creative; and   a delivery engine that integrates the requested creative with the valued matched media assets from the vault.   
     
     
         2 . The endorsed advertising engine of  claim 1 , wherein the integration by the delivery engine comprises a late stage binding. 
     
     
         3 . The endorsed advertising engine of  claim 1 , wherein the integration by the delivery engine comprises a separate delivery of the requested creative and the matched media assets for mash up by a third part advertising server. 
     
     
         4 . The endorsed advertising engine of  claim 1 , further comprising an advertising wizard for creation of the requested creative. 
     
     
         5 . The endorsed advertising engine of  claim 4 , wherein the advertising wizard comprises a plurality of blank advertising templates. 
     
     
         6 . The endorsed advertising engine of  claim 1 , wherein the media assets comprise brands other than a brand of the requested creative. 
     
     
         7 . The endorsed advertising engine of  claim 1 , wherein the media assets comprise at least two of statistics, video, pictures, sound bites, symbols, emblems, taglines, press releases, publications, avatars, animations, and web links. 
     
     
         8 . The endorsed advertising engine of  claim 1 , wherein the media assets comprise assets capable of being re-purposed. 
     
     
         9 . The endorsed advertising engine of  claim 1 , wherein the media assets associate with exclusions, inclusions, and preferences of a subject of the media assets. 
     
     
         10 . The endorsed advertising engine of  claim 9 , wherein the exclusions comprise at least one of geographic limitations, product limitations, preferred partners ,preferred product types, time, date, relationship with other assets, relationship with other media types and conflicts with a pre-existing endorsements. 
     
     
         11 . The endorsed advertising engine of  claim 1 , wherein the media assets associate with payment schema. 
     
     
         12 . The endorsed advertising engine of  claim 11 , wherein the payment schema vary based on a requester of the requested creative, the requested creative, a delivered asset, and a consumer of the requested creative. 
     
     
         13 . The endorsed advertising engine of  claim 1 , wherein the recommendation engine engages in recommending assets based on exclusions of the media assets, and at least one of secondary information external to the vault and variable factoring. 
     
     
         14 . The endorsed advertising engine of  claim 13 , wherein the variable factoring comprises a brand association between the media asset's brand and a brand of the requested creative. 
     
     
         15 . The endorsed advertising engine of  claim 1 , wherein each media asset comprises a profile of that media asset. 
     
     
         16 . The endorsed advertising engine of  claim 15 , wherein each of the profiles comprises at least a psychological profile of typical users of that media asset's brand, target customers of that media asset's brand, and target affiliate profiles. 
     
     
         17 . The endorsed advertising engine of  claim 16 , wherein the target affiliate profile comprises at least two of desired sharing of marketing costs, desired increasing brand recognition in certain geographies, desired increasing brand recognition in certain fields of use, distribution channel access, expedited market entry, and improved brand perception. 
     
     
         18 . The endorsed advertising engine of  claim 1 , wherein at least two of the matches are presented for selection of one of the matches. 
     
     
         19 . The endorsed advertising engine of  claim 1 , wherein at least one bid for the requested creative is variable in accordance with a quality of the match. 
     
     
         20 . An endorsed advertising engine, comprising:
 at least one vault comprising media assets, at least one of said media assets being valuated according to a valuation methodology for valuing branded entertainment, said methodology including at least one quantifiable, wherein the valuation of said at least one quantifiable results in a score related to the valued at least one of said media assets;   a recommendation engine that matches the valued media assets from the vault with at least one asset backed media; and   a delivery engine that integrates the asset backed media with the valued matched media assets from the vault.   
     
     
         21  The endorsed advertising engine of  claim 20 , wherein the integration by the delivery engine comprises a late stage binding. 
     
     
         22 . The endorsed advertising engine of  claim 20 , wherein the integration by the delivery engine comprises a pre-binding. 
     
     
         23 . The endorsed advertising engine of  claim 20 , wherein the integration by the delivery engine comprises keyword request matching. 
     
     
         24 . The endorsed advertising engine of  claim 20 , wherein the integration by the delivery engine comprises delivery based on a query. 
     
     
         25 . The endorsed advertising engine of  claim 20 , wherein the asset backed media is at least a portion of an advertising request. 
     
     
         26 . The endorsed advertising engine of  claim 20 , wherein the integration by the delivery engine comprises dynamic content on a sponsoring page. 
     
     
         27 . The endorsed advertising engine of  claim 20 , wherein the integration by the delivery engine comprises a separate delivery of the asset backed media and the matched media assets for mash up by a third part advertising server. 
     
     
         28 . The endorsed advertising engine of  claim 20 , further comprising an advertising wizard for creation of the asset backed media. 
     
     
         29 . The endorsed advertising engine of  claim 28 , wherein the advertising wizard comprises a plurality of blank advertising templates. 
     
     
         30 . The endorsed advertising engine of  claim 20 , wherein the media assets comprise brands other than a brand of the asset backed media. 
     
     
         31 . The endorsed advertising engine of  claim 20 , wherein the media assets comprise at least two of statistics, video, pictures, sound bites, symbols, emblems, taglines, press releases, publications, avatars, animations and web links. 
     
     
         32 . The endorsed advertising engine of  claim 20 , wherein the media assets comprise assets capable of being re-purposed. 
     
     
         33 . The endorsed advertising engine of  claim 20 , wherein the media assets are associated with exclusions, inclusions, and preferences of a subject of the media assets. 
     
     
         34 . The endorsed advertising engine of  claim 33 , wherein the exclusions comprise at least one of geographic limitations, product limitations, preferred partners, preferred product types, time, date, relationship with other assets, relationship with other media types and conflicts with a pre-existing endorsements. 
     
     
         35 . The endorsed advertising engine of  claim 20 , wherein the media assets associate with payment schema. 
     
     
         36 . The endorsed advertising engine of  claim 35 , wherein the payment schema vary based on at least one of the requester of the asset backed media, the asset backed media, a delivered asset, and a consumer of the asset backed media. 
     
     
         37 . The endorsed advertising engine of  claim 20 , wherein the recommendation engine engages in recommending assets based on exclusions of the media assets, and at least one of secondary information external to the vault and variable factoring. 
     
     
         38 . The endorsed advertising engine of  claim 37 , wherein the variable factoring comprises a brand association between the media asset's brand and a brand of the requested creative. 
     
     
         39 . The endorsed advertising engine of  claim 20 , wherein each media asset comprises a profile of that media asset. 
     
     
         40 . The endorsed advertising engine of  claim 39 , wherein each of the profiles comprises at least a psychological profile of typical users of that media asset's brand, target customers of that media asset's brand, and target affiliate profiles. 
     
     
         41 . The endorsed advertising engine of  claim 40 , wherein the target affiliate profile comprises at least two of desired sharing of marketing costs, desired increasing brand recognition in certain geographies, desired increasing brand recognition in certain fields of use, distribution channel access, expedited market entry, and improved brand perception. 
     
     
         42 . The endorsed advertising engine of  claim 20 , wherein at least two of the matches are presented for selection of one of the matches. 
     
     
         43 . The endorsed advertising engine of  claim 20 , wherein at least one bid for the asset backed media is variable in accordance with a quality of the match. 
     
     
         44 . A methodology to value branded entertainment, said methodology comprising:
 at least one quantifiable; and   a score developed from said at least one quantifiable,   wherein said score is related to the value of the branded entertainment.   
     
     
         45 . The methodology of  claim 44 , wherein said at least one quantifiable includes at least one of at least one attribute of the branded entertainment, at least a rating of the entertainment incorporating the branded entertainment, and a measure of the impact of the integration of the branded entertainment into the entertainment. 
     
     
         46 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes the amount of time that the branded entertainment appeared. 
     
     
         47 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes the time of day that the branded entertainment appeared. 
     
     
         48 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes the placement of the branded entertainment 
     
     
         49 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes the portion of the screen used for display of the branded entertainment. 
     
     
         50 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes the percentage of the screen used for display of the branded entertainment. 
     
     
         51 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes a factor associated with the interaction of actors involved in the entertainment with the branded entertainment. 
     
     
         52 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes a factor associated with the interaction of dialogue involved in the entertainment with the branded entertainment. 
     
     
         53 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes a factor associated with the interaction of music involved in the entertainment with the branded entertainment. 
     
     
         54 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes a factor associated with the quality of integration of the branded entertainment within the entertainment 
     
     
         55 . The methodology of  claim 44 , wherein said at least one attribute of branded entertainment includes a factor associated with a celebrity endorsement. 
     
     
         56 . The methodology of  claim 44 , wherein said at least a rating of the entertainment incorporating the branded entertainment includes the overall rating of the entertainment based on audience size 
     
     
         57 . The methodology of  claim 44 , wherein said at least a rating of the entertainment incorporating the branded entertainment includes timing of the placement of the branded entertainment relative to the entertainment 
     
     
         58 . The methodology of  claim 44 , wherein said at least a rating of the entertainment incorporating the branded entertainment includes the demographic of the audience viewing the entertainment as compared to the demographic of users of the branded entertainment. 
     
     
         59 . The methodology of  claim 44 , wherein said measure of the impact of the integration of the branded entertainment into the entertainment includes consumer research. 
     
     
         60 . The methodology of  claim 44 , wherein said at least one quantifiable includes predicting audience size for an advertiser group and creating a cost based on the average rate. 
     
     
         61 . The methodology of claim  116 , wherein said cost basis on the average rate is based on a per-second rate. 
     
     
         62 . The methodology of  claim 44 , wherein said at least one quantifiable includes a fixed cost per minute. 
     
     
         63 . The methodology of  claim 44 , further comprising at least a second quantifiable. 
     
     
         64 . The methodology of  claim 44 , wherein said at least a second quantifiable includes at least one of at least one attribute of the branded entertainment, at least a rating of the entertainment incorporating the branded entertainment, and a measure of the impact of the integration of the branded entertainment into the entertainment. 
     
     
         65 . The methodology of  claim 44 , further comprising a weighting of said at least one quantifiable and said at least a second quantifiable to determine said score. 
     
     
         66 . The methodology of  claim 44 , wherein said weighting is an equal weighting. 
     
     
         67 . The methodology of  claim 44 , wherein said weighting is an unequal weighting. 
     
     
         68 . The methodology of  claim 44 , wherein said unequal weighting is based on user preference.