Interactive Consumption of Advertisements with Respectively Value Levels

Abstract

Systems and methods of interactive consumption of advertisements in a digital home communication terminal are disclosed. One such method comprises: presenting a plurality of advertisements, each advertisement associated with a value; and tracking a total value of the presented advertisements, wherein the frequency or duration of the presented advertisements is inversely proportional to the total value.

1 . A method of interactive consumption of advertisements in a digital home communication terminal, the method comprising:
 presenting a plurality of advertisements, each advertisement associated with a value; and   tracking a total value of the presented advertisements,   wherein the frequency or duration of the presented advertisements is inversely proportional to the total value.   
     
     
         2 . The method of  claim 1 , wherein the tracking comprises:
 tracking the total value of advertisements presented over a first period of time.   
     
     
         3 . The method of  claim 1 , further comprising:
 selecting for the plurality of advertisements those advertisements having a value which matches advertisement categories specified by a user.   
     
     
         4 . The method of  claim 1 , wherein the presenting further comprises:
 presenting the plurality of advertisements and an indicator of the value of each of the presented advertisements.   
     
     
         5 . The method of  claim 1 , wherein a first one of the presented advertisements, corresponding to a first advertiser, changes in a following time period to a second one of the presented advertisements, corresponding to a second advertiser, based on the respective values of the first and second advertisements. 
     
     
         6 . A method of interactive consumption of advertisements in a digital home communication terminal, the method comprising:
 presenting a plurality of advertisements, each advertisement associated with a value, the presentation occurring over a first period of time;   determining a total value of the advertisements presented over the first period of time; and   managing presentation of advertisements over a second period of time, following the first period of time, based on the determined total value.   
     
     
         7 . The method of  claim 6 , wherein the managing comprises:
 preventing the presentation of advertisements in the second period of time responsive to the total value exceeding a threshold.   
     
     
         8 . The method of  claim 6 , wherein the managing comprises:
 responsive to the total value exceeding a threshold, preventing the presentation of advertisements in the second period of time and resuming presentation of advertisements in a third period of time following the second period of time.   
     
     
         9 . The method of  claim 6 , further comprising:
 receiving the values associated with the advertisements.