US2009158363A1PendingUtilityA1

Management and Processing of Electronic Advertisement Information

68
Individually held — no corporate assignee on recordPriority: Feb 11, 2002Filed: Feb 21, 2009Published: Jun 18, 2009
Est. expiryFeb 11, 2022(expired)· nominal 20-yr term from priority
Inventors:Arturo A. RodriguezJohn Eric West
G06Q 30/0241H04N 21/4532H04N 21/443G06Q 30/0242H04N 21/4335H04N 21/4755H04N 21/4667H04N 21/478G06Q 30/0257H04N 21/4331H04N 21/812H04N 21/433
68
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Claims

Abstract

Systems and methods of presenting advertisements in a digital home communication terminal are disclosed. One such method comprises receiving electronic advertisement information (EAI), storing the received EAI, and accessing the stored EAI in accordance with user advertisement preferences.

Claims

exact text as granted — not AI-modified
1 . A method of presenting advertisements in a digital home communication terminal, the method comprising:
 receiving electronic advertisement information (EAI);   storing the received EAI; and   accessing the stored EAI in accordance with user advertisement preferences.   
     
     
         2 . The method of  claim 1 , wherein the accessing comprises:
 accessing the stored EAI to provide at least one advertisement in accordance with user advertisement preferences.   
     
     
         3 . The method of  claim 1 , wherein the storing comprises:
 storing the received EAI as a plurality of advertisement records.   
     
     
         4 . The method of  claim 3 , wherein each of the advertisement records is associated with an advertisement and includes a time descriptor specifying when viewing of the advertisement is permitted. 
     
     
         5 . The method of  claim 4 , wherein the time descriptor specifies a start date and an expiration date. 
     
     
         6 . The method of  claim 3 , wherein each of the advertisement records is associated with an advertisement and includes a program descriptor specifying a program category, during which viewing of the advertisement is permitted. 
     
     
         7 . The method of  claim 1 , wherein the advertisements include: graphical information, textual information, audio data, video data, or a combination thereof, overlaid on a displayed video picture; video data displayed in a full-screen format; and video data displayed in a downscaled video window. 
     
     
         8 . The method of  claim 3 , wherein each of the advertisement records includes an advertisement category. 
     
     
         9 . The method of  claim 1 , wherein the electronic advertisement information includes information associated with advertisements but not the advertisements. 
     
     
         10 . The method of  claim 1 , wherein the advertisements are received separately from the electronic advertisement information. 
     
     
         11 . The method of  claim 1 , wherein the receiving comprises:
 receiving the EAI as private data in a transport stream.   
     
     
         12 . The method of  claim 1 , wherein the receiving comprises:
 receiving the EAI through an out-of-band channel.   
     
     
         13 . The method of  claim 1 , wherein the receiving comprises:
 receiving updates to the EAI periodically from a broadcast file system (BFS).

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