Advertisement presentation and tracking in a television apparatus

Abstract

A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

1 . A method for tracking advertisements in an apparatus comprising the steps of:
 generating a signal that is capable of being displayed as an electronic program guide, wherein said electronic program guide contains at least one advertisement; and   in response to a selection, by a user, of said advertisement, information is transmitted to a server indicating the source of said advertisement, as such an advertisement can originate at least two sources.