Secondary market for consumer rewards

Abstract

System(s) and method(s) are provided to trade compensation credit(s) in a customer price incentive scheme funded through advertisement. A secondary market for rewards is established through advertisement spend from a set of disparate category advertisers (e.g., brand advertisers and product advertisers). Market liquidity is injected through an advertisement component that directs a portion of advertisement spend to issue tradable compensation credit(s) at a initial offering price. A trade platform facilitates commercialization of compensation credit(s) among a set of registered advertisers: A regulatory component provides governance and establishes pricing of traded compensation credit(s), while a brokerage component facilitates negotiation among traders. Disparate advertisers can be joined for trading based at least in part on advertiser intelligence. Trade compensation credits can be utilized, for example, to directly compensate a consumer; increase advertisement; establish an exclusivity advertiser club; or to engage a third-party serviced provider.

1 . A system to commercialize compensation credits in an intent-compensation consumer price incentive model, comprising:
 a component that receives advertisement spend and issues a compensation credit to an advertiser through a portion of the advertisement spend;   a brokerage component that enables trade of compensation credit of disparate advertisers among the disparate advertisers; and   a regulatory component that determines pricing for the transacted compensation credit.   
     
     
         2 . The system of  claim 1 , further comprising a compensation component that receives a compensation credit and compensates a consumer based on the consumer's intent in engaging with a service platform. 
     
     
         3 . The system of  claim 1 , the advertiser belongs to at least one of a product advertiser category or a brand advertiser category. 
     
     
         4 . The system of  claim 1 , further comprising a component that registers an advertiser to trade a compensation credit. 
     
     
         5 . The system of  claim 1 , wherein the determined pricing follows a supply-demand model. 
     
     
         6 . The system of  claim 1 , wherein the determined pricing is dictated through an auction mechanism. 
     
     
         7 . The system of  claim 1 , the auction mechanism is at least one of an English auction or a reverse Dutch auction. 
     
     
         8 . The system of  claim 1 , further comprising a storage component that retains intelligence on a registered advertiser, wherein the intelligence comprises at least one of a set of historic data on compensation credits trade, an advertiser category or a target customer segment for the advertiser. 
     
     
         9 . The system of  claim 6 , further comprising a component that matches a first advertiser to a second advertiser to trade a compensation credit. 
     
     
         10 . The system of  claim 7 , wherein the first and second advertisers are matched based at least in part on their respective advertiser intelligence. 
     
     
         11 . The system of  claim 1 , further comprising a forecast component that predicts pricing of a set of issued compensation credits. 
     
     
         12 . The system of  claim 11 , wherein pricing predictions are based at least in part on at least one of a Monte Carlo simulation, a utility algorithm, a game tree, a game matrix, a pure strategy, a mixed strategy, a Nash equilibria, an evolutionary game theory. 
     
     
         13 . The system of  claim 2 , the compensation component further comprising:
 a component that accounts traded compensation credits;   a component that accounts a currency traded for a compensation credit;   an antifraud component that mitigates fraudulent trade of a compensation credit; and   a component that retains trade records.   
     
     
         14 . A method for trading reward credits in an intent-compensation agent price incentive scheme, the method comprising:
 registering a set of advertisers;   receiving advertisement spending from the set of advertisers;   issuing and pricing a reward credit from the received advertisement spending;   trading the reward credit among the registered advertisers; and   compensating a consumer of a service platform through the traded reward credit.   
     
     
         15 . The method of  claim 14 , further comprising storing intelligence on the set of advertisers, wherein the intelligence comprises at least one of a set of historic data on compensation credits trade, an advertiser category or a target customer segment for the advertiser. 
     
     
         16 . The method of  claim 15 , further comprising matching a first advertiser to a second advertiser to trade a reward credit based at least in part on the stored intelligence. 
     
     
         17 . The method of  claim 14 , further comprising validating the legitimacy of the registered advertisers. 
     
     
         18 . The method of  claim 14 , wherein trading the reward credit among the registered advertisers includes:
 receiving a trade input from an advertiser in the set of registered advertisers;   at least one of selling or buying the reward credit according to the trade input;   updating a compensation account associated with the advertiser; and   recording the trade transaction.   
     
     
         19 . The method of  claim 18 , further comprising:
 generating liquidity through the reward credit; and   exploiting the generated liquidity via at least one of:
 spending the traded reward credit on advertisement; 
 funding an advertiser's club at least in part through the traded reward credit; or 
 a service provided through the traded reward credit. 
   
     
     
         20 . A computer readable medium having code instructions stored thereon that, when executed by a processor, cause the processor to perform the following acts:
 receiving advertisement spending from a set of advertisers;   issuing and pricing a compensation credit from the received advertisement spending; and   trading the compensation credit among the set of advertiser.