Method and apparatus that control risk and uncertainty in a variable priced promotional lottery game

Abstract

The process generates a predetermined number of unique sub-combinations of a set of game numbers. Each of the sub-combinations has the same quantity of numbers. Further, the process prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers. In addition, the process indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match. The process also indicates a secondary prize that is won by a player having a promotional lottery ticket with a partial match. Further, the process provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game.

1 . A method comprising:
 generating a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   printing a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   indicating a maximum prize that is won by a player having a promotional lottery ticket with a full match;   indicating a secondary prize that is won by a player having a promotional lottery ticket with a partial match;   providing at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game;   randomly selecting a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations;   providing the maximum prize to a player if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected; and   providing the secondary prize to a player if the player has a promotional lottery ticket with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       2 . The method of  claim 1 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       3 . The method of  claim 2 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       4 . The method of  claim 3 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       5 . The method of  claim 3 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       6 . The method of  claim 3 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       7 . The method of  claim 1 , wherein the maximum prize is a variable prize. 
   
   
       8 . The method of  claim 7 , wherein the maximum prize has a minimum value. 
   
   
       9 . The method of  claim 1 , wherein the maximum prize is a fixed prize. 
   
   
       10 . The method of  claim 1 , wherein the secondary prize is a variable prize. 
   
   
       11 . The method of  claim 10 , wherein the secondary prize has a minimum value. 
   
   
       12 . The method of  claim 1 , wherein the secondary prize is a fixed prize. 
   
   
       13 . The method of  claim 1 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       14 . The method of  claim 1 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       15 . The method of  claim 1 , wherein the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game is effectuated through ticket sales at a predetermined ticket price. 
   
   
       16 . The method of  claim 1 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       17 . The method of  claim 1 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       18 . A method comprising:
 generating a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   printing a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   indicating a first price category and a second price category from which one or more promotional lottery tickets can be purchased such that (i) the first price category corresponds to a first predetermined known quantity of one or more promotional lottery tickets and the second price category corresponds to a second predetermined known quantity of one or more promotional lottery tickets and (ii) a ratio of the second price category to the second predetermined quantity of one or more promotional lottery tickets is less than a ratio of the first price category to the first predetermined quantity of one or more promotional lottery tickets;   indicating a maximum prize that is won by a player having a promotional lottery ticket with a full match;   indicating a secondary prize that is won by a player having a promotional lottery ticket with a partial match;   providing at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game;   randomly selecting a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations;   providing the maximum prize to a player if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected; and   providing the secondary prize to a player if the player has a promotional lottery ticket with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       19 . The method of  claim 18 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       20 . The method of  claim 19 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       21 . The method of  claim 20 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       22 . The method of  claim 20 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       23 . The method of  claim 20 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       24 . The method of  claim 19 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       25 . The method of  claim 18 , wherein the maximum prize is a variable prize. 
   
   
       26 . The method of  claim 25 , wherein the maximum prize has a minimum value. 
   
   
       27 . The method of  claim 18 , wherein the maximum prize is a fixed prize. 
   
   
       28 . The method of  claim 18 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       29 . The method of  claim 18 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       30 . The method of  claim 18 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       31 . The method of  claim 18 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       32 . A method comprising:
 generating a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   printing a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   indicating a maximum prize that a player having a promotional lottery ticket with a full match wins;   establishing an initial maximum prize value for the maximum prize;   providing at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   incrementing the maximum prize above the initial maximum prize value if ticket sales surpass a predetermined ticket sales threshold;   indicating a variable price at which a promotional lottery player can purchase a promotional lottery ticket;   maintaining the variable price at a first price until the maximum prize increases over a predetermined maximum prize threshold, the predetermined maximum prize threshold being greater than the initial maximum prize value;   incrementing the variable price to a second price after the maximum prize increases over the predetermined maximum prize threshold;   randomly selecting a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   providing the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the variable price being the first price or at the variable price being the second price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       33 . The method of  claim 32 , further comprising indicating a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       34 . The method of  claim 33 , further comprising providing the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       35 . The method of  claim 33 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       36 . The method of  claim 35 , further comprising increasing the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       37 . The method of  claim 36 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       38 . The method of  claim 36 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       39 . The method of  claim 36 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       40 . The method of  claim 35 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       41 . The method of  claim 33 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       42 . The method of  claim 33 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       43 . The method of  claim 32 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       44 . The method of  claim 32 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       45 . A method comprising:
 generating a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   printing a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   indicating a maximum prize that a player having a promotional lottery ticket with a full match wins;   establishing an first maximum prize value for the maximum prize;   providing at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   incrementing the maximum prize above the first maximum prize value if ticket sales surpass a predetermined ticket sales threshold;   indicating a variable price at which a promotional lottery player can purchase a promotional lottery ticket;   maintaining the variable price at a first price until the maximum prize increases over a first predetermined maximum prize threshold, the first predetermined maximum prize threshold being greater than the first maximum prize value;   incrementing the variable price to a second price after the maximum prize increases over the first predetermined maximum prize threshold;   maintaining the variable price at the second price until the maximum prize increases over a second predetermined maximum prize threshold, the second predetermined maximum prize threshold being greater than the second maximum prize value;   incrementing the variable price to a third price after the maximum prize increases over the second predetermined maximum prize threshold;   randomly selecting a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   providing the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the variable price being the first price, the second price, or the third price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       46 . The method of  claim 45 , further comprising indicating a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       47 . The method of  claim 46 , further comprising providing the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       48 . The method of  claim 46 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       49 . The method of  claim 48 , further comprising increasing the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       50 . The method of  claim 49 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       51 . The method of  claim 49 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       52 . The method of  claim 49 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       52 . The method of  claim 48 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       53 . The method of  claim 46 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       54 . The method of  claim 46 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       55 . The method of  claim 45 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       56 . The method of  claim 45 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       57 . A method comprising:
 generating a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   printing a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   indicating a maximum prize that a player having a promotional lottery ticket with a full match wins;   establishing an initial maximum prize value for the maximum prize;   providing at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   incrementing the maximum prize above the initial maximum prize value if ticket sales surpass a predetermined ticket sales threshold;   indicating a first variable price category and a second variable price category from which one or more promotional lottery tickets can be purchased such that (i) the first variable price category corresponds to a first predetermined known quantity of one or more promotional lottery tickets and the second variable price category corresponds to a second predetermined known quantity of one or more promotional lottery tickets and (ii) a ratio of the second variable price category to the second predetermined quantity of one or more promotional lottery tickets is less than a ratio of the first price variable category to the first predetermined quantity of one or more promotional lottery tickets;   maintaining the first variable price category at a first initial price and the second variable price category at a second initial price until the maximum prize increases over a predetermined maximum prize threshold, the predetermined maximum prize threshold being greater than the initial maximum prize value;   incrementing first variable price category to a first subsequent price and the second variable price category to a second subsequent price after the maximum prize increases over the predetermined maximum prize threshold;   randomly selecting a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   providing the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the first initial price, the first subsequent price, the second initial price, or the second subsequent price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       58 . The method of  claim 57 , further comprising indicating a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       59 . The method of  claim 58 , further comprising providing the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       60 . The method of  claim 58 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       61 . The method of  claim 60 , further comprising increasing the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       62 . The method of  claim 61 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       63 . The method of  claim 61 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       64 . The method of  claim 61 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       65 . The method of  claim 60 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       66 . The method of  claim 58 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       67 . The method of  claim 58 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       68 . The method of  claim 57 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       69 . The method of  claim 57 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       70 . A method comprising:
 generating a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   printing a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   indicating a maximum prize that a player having a promotional lottery ticket with a full match wins;   providing at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   incrementing the maximum prize by at least a portion of each ticket sold;   indicating a variable price at which a promotional lottery player can purchase a promotional lottery ticket;   maintaining the variable price at a first price until the maximum prize increases over a predetermined maximum prize threshold;   incrementing the variable price to a second price after the maximum prize increases over the predetermined maximum prize threshold;   randomly selecting a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   providing the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the variable price being the first price or at the variable price being the second price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       71 . The method of  claim 69 , further comprising indicating a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       72 . The method of  claim 71 , further comprising providing the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       73 . The method of  claim 71 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       74 . The method of  claim 73 , further comprising increasing the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       75 . The method of  claim 74 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       76 . The method of  claim 74 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       77 . The method of  claim 74 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       78 . The method of  claim 73 , further comprising increasing the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       79 . The method of  claim 71 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       80 . The method of  claim 71 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       81 . The method of  claim 70 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       82 . The method of  claim 70 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       83 . A system comprising:
 a sub-combination generation module that generates a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   a printer that prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   a display module that indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match and a secondary prize that is won by a player having a promotional lottery ticket with a partial match;   a ticket distribution module that provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game;   a random selection module that randomly selects a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations;   a maximum prize distribution module that provides the maximum prize to a player if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected; and   a secondary prize distribution module that provides the secondary prize to a player if the player has a promotional lottery ticket with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       84 . The system of  claim 82 , further comprising an establishment module that establishes, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       85 . The system of  claim 84 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       86 . The system of  claim 85 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       87 . The system of  claim 85 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       88 . The system of  claim 85 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       89 . The system of  claim 82 , wherein the maximum prize is a variable prize. 
   
   
       90 . The system of  claim 89 , wherein the maximum prize has a minimum value. 
   
   
       91 . The system of  claim 82 , wherein the maximum prize is a fixed prize. 
   
   
       92 . The system of  claim 82 , wherein the secondary prize is a variable prize. 
   
   
       93 . The system of  claim 92 , wherein the secondary prize has a minimum value. 
   
   
       94 . The system of  claim 82 , wherein the secondary prize is a fixed prize. 
   
   
       95 . The system of  claim 82 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       96 . The system of  claim 82 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       97 . The system of  claim 82 , wherein the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game is effectuated through ticket sales at a predetermined ticket price. 
   
   
       98 . The system of  claim 82 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       99 . The system of  claim 82 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       100 . A system comprising:
 a sub-combination generation module that generates a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   a printer that prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   a price display module that indicates a first price category and a second price category from which one or more promotional lottery tickets can be purchased such that (i) the first price category corresponds to a first predetermined known quantity of one or more promotional lottery tickets and the second price category corresponds to a second predetermined known quantity of one or more promotional lottery tickets and (ii) a ratio of the second price category to the second predetermined quantity of one or more promotional lottery tickets is less than a ratio of the first price category to the first predetermined quantity of one or more promotional lottery tickets;   a prize display module that indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match and a secondary prize that is won by a player having a promotional lottery ticket with a partial match;   a ticket distribution module that provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game;   a random selection module that randomly selects a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations;   a maximum prize distribution module that provides the maximum prize to a player if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected; and   a secondary prize distribution module that provides the secondary prize to a player if the player has a promotional lottery ticket with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       101 . The system of  claim 100 , further comprising an establishment module that establishes, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       102 . The system of  claim 101 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       103 . The system of  claim 102 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       104 . The system of  claim 102 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       105 . The system of  claim 102 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       106 . The system of  claim 101 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       107 . The system of  claim 106 , wherein the maximum prize is a variable prize. 
   
   
       108 . The system of  claim 107 , wherein the maximum prize has a minimum value. 
   
   
       109 . The system of  claim 100 , wherein the maximum prize is a fixed prize. 
   
   
       110 . The system of  claim 100 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       111 . The system of  claim 100 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       112 . The system of  claim 100 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       113 . The system of  claim 100 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       114 . A system comprising:
 a sub-combination generation module that generates a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   a printer that prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   a display module that indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match;   an establishment module that establishes an initial maximum prize value for the maximum prize;   a ticket distribution module that provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   a maximum prize increment module that increments the maximum prize above the initial maximum prize value if ticket sales surpass a predetermined ticket sales threshold;   a variable price display module that indicates a variable price at which a promotional lottery player can purchase a promotional lottery ticket;   a variable price maintenance module that maintains the variable price at a first price until the maximum prize increases over a predetermined maximum prize threshold, the predetermined maximum prize threshold being greater than the initial maximum prize value;   a variable price increment module that increments the variable price to a second price after the maximum prize increases over the predetermined maximum prize threshold;   a random selection module that randomly selects a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   a maximum prize distribution module that provides the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the variable price being the first price or at the variable price being the second price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       115 . The system of  claim 114 , wherein the display module also indicates a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       116 . The system of  claim 115 , further comprising a secondary prize distribution module that distributes the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       117 . The system of  claim 116 , further comprising an establishment module that establishes, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       118 . The system of  claim 117 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       119 . The system of  claim 118 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       120 . The system of  claim 118 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       121 . The system of  claim 118 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       122 . The system of  claim 117 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       123 . The system of  claim 115 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       124 . The system of  claim 115 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       125 . The system of  claim 115 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       126 . The system of  claim 115 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       127 . A system comprising:
 a sub-combination generation module that generates a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   a printer that prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   a display module that indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match;   an establishment module that establishes a first maximum prize value for the maximum prize;   a ticket distribution module that provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   a maximum prize increment module that increments the first maximum prize above the first maximum prize value if ticket sales surpass a predetermined ticket sales threshold;   a variable price display module that indicates a variable price at which a promotional lottery player can purchase a promotional lottery ticket;   a first variable price maintenance module that maintains the variable price at a first price until the maximum prize increases over a first predetermined maximum prize threshold, the first predetermined maximum prize threshold being greater than the first maximum prize value;   a first variable price increment module that increments the variable price to a second price after the maximum prize increases over the first predetermined maximum prize threshold;   a second variable price maintenance module that maintains the variable price at the second price until the maximum prize increases over a second predetermined maximum prize threshold, the second predetermined maximum prize threshold being greater than the second maximum prize value;   a second variable price increment module that increments the variable price to a third price after the maximum prize increases over the second predetermined maximum prize threshold;   a random selection module that randomly selects a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   a maximum prize distribution module that provides the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the variable price being the first price, the second price, or the third price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       128 . The system of  claim 127 , wherein the display module also indicates a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       129 . The system of  claim 128 , further comprising a secondary prize distribution module that provides the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       130 . The system of  claim 128 , further comprising an establishment module that establishes, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       131 . The system of  claim 130 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       132 . The system of  claim 131 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       133 . The system of  claim 131 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       134 . The system of  claim 131 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       135 . The method of  claim 130 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       136 . The method of  claim 127 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       137 . The method of  claim 127 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       138 . The method of  claim 127 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       139 . The method of  claim 127 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       140 . A system comprising:
 a sub-combination generation module that generates a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   a printer that prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   a display module that indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match;   an establishment module that establishes an initial maximum prize value for the maximum prize;   a ticket distribution module that provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   a maximum prize increment module that increments the maximum prize above the initial maximum prize value if ticket sales surpass a predetermined ticket sales threshold;   a frequency price display module that indicates a first variable price category and a second variable price category from which one or more promotional lottery tickets can be purchased such that (i) the first variable price category corresponds to a first predetermined known quantity of one or more promotional lottery tickets and the second variable price category corresponds to a second predetermined known quantity of one or more promotional lottery tickets and (ii) a ratio of the second variable price category to the second predetermined quantity of one or more promotional lottery tickets is less than a ratio of the first price variable category to the first predetermined quantity of one or more promotional lottery tickets;   a variable price category maintenance module that maintains the first variable price category at a first initial price and the second variable price category at a second initial price until the maximum prize increases over a predetermined maximum prize threshold, the predetermined maximum prize threshold being greater than the initial maximum prize value;   a variable price category increment module that increments the first variable price category to a first subsequent price and the second variable price category to a second subsequent price after the maximum prize increases over the predetermined maximum prize threshold;   a random selection module that randomly selects a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   a maximum prize distribution module that provides the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the first initial price, the first subsequent price, the second initial price, or the second subsequent price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       141 . The system of  claim 140 , wherein the display module also indicates a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       142 . The system of  claim 141 , further comprising a secondary prize distribution module that provides the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       143 . The system of  claim 142 , further comprising establishing, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       144 . The system of  claim 143 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       145 . The system of  claim 144 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       146 . The system of  claim 145 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       147 . The system of  claim 145 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       148 . The system of  claim 143 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       149 . The system of  claim 141 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       150 . The system of  claim 149 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       151 . The system of  claim 140 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       152 . The system of  claim 140 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner. 
   
   
       153 . A system comprising:
 a sub-combination generation module that generates a predetermined number of unique sub-combinations of a set of game numbers, each of the sub-combinations having the same quantity of numbers;   a printer that prints a set of promotional lottery tickets for a promotional lottery game such that each of the promotional lottery tickets in the set of promotional lottery tickets distinctly corresponds to one of the unique sub-combinations of the set of game numbers;   a display module that indicates a maximum prize that is won by a player having a promotional lottery ticket with a full match;   a ticket distribution module that provides at least a subset of the set of promotional lottery tickets to a plurality of players in the promotional lottery game through ticket sales;   a maximum prize increment module that increments the maximum prize by at least a portion of each ticket sold;   a variable price display module that indicates a variable price at which a promotional lottery player can purchase a promotional lottery ticket;   a variable price category maintenance module that maintains the variable price at a first price until the maximum prize increases over a predetermined maximum prize threshold;   a variable price category increment module that increments the variable price to a second price after the maximum prize increases over the predetermined maximum prize threshold;   a random selection module that randomly selects a single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations; and   a maximum prize distribution module that provides the maximum prize to a player, irrespective of whether the player purchased the promotional lottery ticket at the variable price being the first price or at the variable price being the second price, if the player has a promotional lottery ticket with a full match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected.   
   
   
       154 . The system of  claim 153 , wherein the display module also indicates a secondary prize that a player having a promotional lottery ticket with a partial match wins. 
   
   
       155 . The system of  claim 154 , further comprising a secondary prize distribution module that provides the secondary prize to a player if the player has a promotional lottery with a partial match between the unique sub-combination corresponding to the promotional lottery ticket and the single subset of the set of game numbers that is selected. 
   
   
       156 . The system of  claim 155 , further comprising an establishment module that establishes, prior to the providing the at least the subset of the set of promotional lottery tickets to the plurality of players in the promotional lottery game through ticket sales, a predetermined percentage of tickets sales to be paid in prizes won for the promotional lottery game. 
   
   
       157 . The system of  claim 156 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if a total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder. 
   
   
       158 . The system of  claim 157 , wherein the increasing the secondary prize by the additional amount is effectuated prior to the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       159 . The system of  claim 157 , wherein the increasing the secondary prize by the additional amount is effectuated after the randomly selecting the single subset of the set of game numbers that has the same quantity of numbers as each of the sub-combinations. 
   
   
       160 . The system of  claim 157 , wherein non-payment of the maximum prize is a criterion for the increasing the secondary prize by the percentage of ticket sales. 
   
   
       161 . The system of  claim 156 , further comprising a secondary prize increase module that increases the secondary prize by an additional amount if the total percentage of actual ticket sales subtracted from the predetermined percentage of ticket sales results in a remainder, the additional amount being less than or equal to the remainder, the secondary prize being a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       162 . The system of  claim 154 , wherein the secondary prize is a pari-mutuel based prize that is based on a predetermined portion of ticket sales. 
   
   
       163 . The system of  claim 154 , wherein the indicating the secondary prize is providing an estimate of the secondary prize. 
   
   
       164 . The system of  claim 153 , further comprising providing, prior to the randomly selecting the single subset of the set of game numbers, a plurality of instant prize distributions. 
   
   
       165 . The system of  claim 153 , further comprising randomly selecting, prior to the randomly selecting the single subset of the set of game numbers, a previous subset of the set of game numbers in an early bird drawing to determine an early bird prize winner.