System and method for content development

Abstract

Media content is developed using a competition model and supporting computerized systems. Multiple competition phases may be held to generate content throughout the creative process from idea to completed project. Prizes are awarded to the competitors that create winning submissions and the reuse of submissions.

1 . A system for facilitating the development of a media asset, the system comprising:
 a communications server for communicating media asset development contest information to a plurality of developers within a community of developers;   a contest server configured to (i) receive competition parameters, (ii) receive, from the plurality of developers, a plurality of media content elements in response to the communicated media asset development contest information, (iii) facilitate the review of the media content elements, thereby identifying one or more winning media content elements, and (iv) provide the winning media content elements to the community of developers as subject matter for one or more subsequent phases of the contest, a final phase of which results in a completed media asset.   
   
   
       2 . The system of  claim 1  further comprising a payment module configured to allocate payment to developers submitting the winning media content elements. 
   
   
       3 . The system of  claim 2  wherein the payment module is further configured to allocate payment to developers based on usage of the media content elements in the subsequent phases of the contest. 
   
   
       4 . The system of  claim 1  wherein the media asset comprises one or more of a feature film, television show, instructional video, training guide, music video, commercial, print advertisement, web-enabled video advertising, short film, cartoon, illustrated book, graphic novel, graphic design, product/packaging design, unique character, tagline, slogan, marketing and promotional idea, marketing concept, product name and public service announcement. 
   
   
       5 . The system of  claim 1  wherein the media content element comprises one or more of an idea, a script, a storyline, a media file and a pitch. 
   
   
       6 . The system of  claim 1  further comprising a voting module configured to (i) present media content elements to members of the community and (ii) receive feedback on the media content elements, the feedback comprising a prediction of how well the media content element will place in the contest. 
   
   
       7 . The system of  claim 3  wherein the payment module is further configured to allocate payment to members of the community who accurately predict results of the contest. 
   
   
       8 . The system of  claim 1  further comprising a client device configured to facilitate entry of the media asset development contest information. 
   
   
       9 . The system of  claim 8  wherein the client device is further configured to facilitate review of the media content elements. 
   
   
       10 . The system of  claim 1  further comprising a database module for storing the media asset development contest information, the media content elements, and the media assets. 
   
   
       11 . A method for developing a media asset, wherein the media asset is based on a plurality of media content elements, the method comprising:
 (a) receiving, at a contest server, contest information defining parameters of a media asset creation contest, wherein the media asset creation contest comprises a plurality of contest phases, each resulting in one of the media content elements;   (b) transmitting, from a communications server, the contest information and a media content element;   (c) receiving, via the communications server and in response to the contest information and the first media content element, subsequent contest elements based at least in part on the first media content element;   (d) facilitating, at the contest server, scoring of the subsequent content elements to determine a winning subset of the content elements; and   (e) repeating steps (c) and (d) for each phase of the contest until a completed media asset is determined.   
   
   
       12 . The method of  claim 11  wherein the contest information is received from a sponsor of the media asset creation contest. 
   
   
       13 . The method of  claim 12  wherein the contest information and the media creation elements are transmitted to a community of media element developers wherein members of the community are unaffiliated with the sponsor and each other. 
   
   
       14 . The method of  claim 13  further comprising allocating payment to members of the community based on results of the contest. 
   
   
       15 . The method of  claim 14  wherein the allocation of payments to members of the community is further based on use of submitted content elements in subsequent phases of the contest. 
   
   
       16 . The method of  claim 11  wherein the media asset comprises one or more of a feature film, television show, instructional video, training guide, music video, commercial, print advertisement, web-enabled video advertising, short film, cartoon, illustrated book, graphic novel, graphic design, product/packaging design, unique character, tagline, slogan, marketing and promotional idea, marketing concept, product name and public service announcement. 
   
   
       17 . The method of  claim 11  wherein the media content element comprises one or more of an idea, a script, a storyline, a media file and a pitch. 
   
   
       18 . The method of  claim 11  further comprising presenting the media content elements to members of the community and receiving feedback on the media content elements, the feedback comprising a prediction of how well the media content element will place in the contest.