Volume pricing and enhanced retailer incentives in a lottery game

Abstract

A process establishes a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot. The target lot has a target lot size. The sub-target lot has a sub-target lot size that is less than the target lot size. A ratio of the sub-target lot size to the sub-target price is in a non-linear proportion with a ratio of the target lot size to the target price.

1 . A method comprising:
 establishing a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determining a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price;   adding the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game;   calculating with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets,   printing, with a ticket printer, the set of tickets;   providing the set of tickets to the retailer for sale;   receiving, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   providing a prize distribution of the prize to one of the plurality of instant lottery game players upon receipt of a ticket from the set of tickets with a winning match.   
   
   
       2 . The method of  claim 1 , wherein the ticket printer prints the set of tickets in a book of tickets. 
   
   
       3 . The method of  claim 1 , wherein the instant lottery game is a scratch-off lottery game. 
   
   
       4 . The method of  claim 1 , wherein the instant lottery game is a pull-tab lottery game. 
   
   
       5 . The method of  claim 1 , wherein the instant lottery game is a single fixed liability lottery game. 
   
   
       6 . The method of  claim 1 , wherein the prize is a fixed prize. 
   
   
       7 . The method of  claim 1 , wherein the prize is a variable prize. 
   
   
       8 . The method of  claim 1 , wherein the prize is a pari-mutuel prize. 
   
   
       9 . The method of  claim 1 , wherein the prize is a parameter based prize. 
   
   
       10 . The method of  claim 9 , further comprising determining the winning match according to a parameter of the parameter based prize such that the parameter is predetermined. 
   
   
       11 . The method of  claim 1 , further comprising performing a random generation, with a random generation apparatus, to determine the winning match. 
   
   
       12 . The method of  claim 1 , wherein payout of the prize distribution is guaranteed by a third party entity. 
   
   
       13 . A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:
 establish a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determine a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price;   add the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game;   calculate with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets;   print, with a ticket printer, the set of tickets;   provide the set of tickets to the retailer for sale;   receive, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   provide a prize distribution of the prize to one of the plurality of instant lottery game players upon receipt of a ticket from the set of tickets with a winning match.   
   
   
       14 . The computer program product of  claim 13 , wherein the ticket printer prints the set of tickets in a book of tickets. 
   
   
       15 . The computer program product of  claim 13 , wherein the instant lottery game is a scratch-off lottery game. 
   
   
       16 . The computer program product of  claim 13 , wherein the instant lottery game is a pull-tab lottery game. 
   
   
       17 . The computer program product of  claim 13 , wherein the instant lottery game is a single fixed liability lottery game. 
   
   
       16 . The computer program product of  claim 13 , wherein the prize is a fixed prize. 
   
   
       17 . The computer program product of  claim 13 , wherein the prize is a variable prize. 
   
   
       18 . The computer program product of  claim 13 , wherein the prize is a pari-mutuel prize. 
   
   
       19 . The computer program product of  claim 13 , wherein the prize is a parameter based prize. 
   
   
       20 . The method of  claim 19 , further comprising determining the winning match according to a parameter of the parameter based prize such that the parameter is predetermined. 
   
   
       21 . The method of  claim 13 , further comprising performing a random generation, with a random generation apparatus, to determine the winning match. 
   
   
       22 . The computer program product of  claim 11 , wherein payout of the prize distribution is guaranteed by a third party entity. 
   
   
       23 . A system comprising:
 an establishment module that establishes a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   a processor that (i) determines a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price, (ii) adds the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets, and (iii) calculates, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game;   a ticket printer that prints the set of tickets;   a reception module that receives, from the retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   a prize distribution module that provides a prize distribution of the prize to one of the plurality of instant lottery game players upon receipt of a ticket from the set of tickets with a winning match.   
   
   
       24 . The system of  claim 23 , wherein the ticket printer prints the set of tickets in a book of tickets. 
   
   
       25 . The system of  claim 23 , wherein the instant lottery game is a scratch-off lottery game. 
   
   
       26 . The system of  claim 23 , wherein the instant lottery game is a pull-tab lottery game. 
   
   
       27 . The system of  claim 23 , wherein the instant lottery game is a single fixed liability lottery game. 
   
   
       28 . The system of  claim 23 , wherein the prize is a fixed prize. 
   
   
       29 . The system of  claim 23 , wherein the prize is a variable prize. 
   
   
       30 . The system of  claim 23 , wherein the prize is a pari-mutuel prize. 
   
   
       31 . The system of  claim 23 , wherein the prize is a parameter based prize. 
   
   
       32 . The system of  claim 31 , further comprising determining the winning match according to a parameter of the parameter based prize such that the parameter is predetermined. 
   
   
       33 . The system of  claim 23 , further comprising performing a random generation, with a random generation apparatus, to determine the winning match. 
   
   
       34 . The system of  claim 21 , wherein payout of the prize distribution is guaranteed by a third party entity. 
   
   
       35 . A method comprising:
 establishing a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and play eligibility in a raffle game to win a raffle prize from a predetermined number of raffle prizes (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determining a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game and the raffle game;   adding the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets;   calculating with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets,   printing, with a ticket printer, the set of tickets;   providing the set of tickets to the retailer for sale;   receiving, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   providing an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of a ticket with a winning match;   performing a plurality of raffle drawings after a predetermined time period of ticket sales for more than one of the predetermined number of raffle prizes such that the plurality of lottery game players have a real time update of the remainder of the predetermined number of raffle prizes available for a win; and   providing a raffle prize distribution of at least one of the predetermined number of raffle prizes to at least one of the plurality of lottery game players.   
   
   
       36 . The method of  claim 35 , wherein the plurality of raffle drawings are performed from tickets that have been sold such that only a sold ticket can be a winning ticket for the raffle game. 
   
   
       37 . The method of  claim 35 , wherein the plurality of raffle drawings are performed from all printed tickets. 
   
   
       38 . A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:
 establish a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and play eligibility in a raffle game to win a raffle prize from a predetermined number of raffle prizes (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determine a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game and the raffle game;   add the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets;   calculate with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets,   print, with a ticket printer, the set of tickets;   provide the set of tickets to the retailer for sale;   receive, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   provide an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of a ticket with a winning match;   perform a plurality of raffle drawings after a predetermined time period of ticket sales for more than one of the predetermined number of raffle prizes such that the plurality of lottery game players have a real time update of the remainder of the predetermined number of raffle prizes available for a win; and   provide a raffle prize distribution of at least one of the predetermined number of raffle prizes to at least one of the plurality of lottery game players.   
   
   
       39 . The computer program product of  claim 38 , wherein the plurality of raffle drawings are performed from tickets that have been sold such that only a sold ticket can be a winning ticket for the raffle game. 
   
   
       40 . The computer program product of  claim 38 , wherein the plurality of raffle drawings are performed from all printed tickets. 
   
   
       41 . A system comprising:
 an establishment module that establishes a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and play eligibility in a raffle game to win a raffle prize from a predetermined number of raffle prizes (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   a processor that (i) determines a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game and the raffle game, (ii) adds the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets, and (iii) calculates, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets;   a ticket printer the set of tickets;   a reception module that receives, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   an instant prize distribution module that provides an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of a ticket with a winning match;   a raffle drawing machine that performs a plurality of raffle drawings after a predetermined time period of ticket sales for more than one of the predetermined number of raffle prizes such that the plurality of lottery game players have a real time update of the remainder of the predetermined number of raffle prizes available for a win; and   a raffle prize distribution module that provides a raffle prize distribution of at least one of the predetermined number of raffle prizes to at least one of the plurality of lottery game players.   
   
   
       42 . The system of  claim 41 , wherein the plurality of raffle drawings are performed from tickets that have been sold such that only a sold ticket can be a winning ticket for the raffle game. 
   
   
       43 . The system of  claim 41 , wherein the plurality of raffle drawings are performed from all printed tickets. 
   
   
       44 . A method comprising:
 establishing a gross wholesale value per ticket for a predetermined quantity of lottery game tickets that each provide play eligibility for a lottery game and a raffle game;   establishing a net wholesale value per ticket for the predetermined quantity of lottery game tickets that is less than or equal to the gross wholesale value per ticket for the predetermined quantity of lottery game tickets;   indicating a target price for each of a plurality of target lots of the predetermined quantity of lottery game tickets to be sold by the retailer to lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;   indicating a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   providing the predetermined quantity of lottery game tickets to a retailer for distribution to a plurality of lottery game players to play a lottery game;   receiving, from a retailer, the net wholesale value per ticket for each ticket sold in the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value per ticket is a compensation for the retailer;   providing an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of an instant lottery game ticket with a winning match;   performing a plurality of raffle drawings after a predetermined time period of ticket sales for more than one of the predetermined number of raffle prizes such that the plurality of lottery game players have a real time update of the remainder of the predetermined number of raffle prizes available for a win; and   providing a raffle prize distribution of at least one of the predetermined number of raffle prizes to at least one of the plurality of lottery game players.   
   
   
       45 . A method comprising:
 establishing a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determining a quantity of additional instant lottery game tickets that that is completely dividable into at least one target lot;   adding the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that a prize liability of a lottery operating the instant lottery game is not increased, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game;   calculating with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets,   printing, with a ticket printer, the set of tickets;   providing the set of tickets to the retailer for sale;   receiving, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   providing a prize distribution of the prize to one of the plurality of instant lottery game players upon receipt of a ticket from the set of tickets with a winning match.   
   
   
       46 . A method comprising:
 establishing a gross wholesale value per ticket for a predetermined quantity of instant lottery game tickets;   establishing a net wholesale value per ticket for the predetermined quantity of instant lottery game tickets that is less than or equal to the gross wholesale value per ticket for the predetermined quantity of instant lottery game tickets;   indicating a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;   indicating a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   providing the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;   receiving, from a retailer, the net wholesale value per ticket for each ticket sold in the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value per ticket is compensation for the retailer; and   providing a prize distribution to one of the plurality of instant lottery game players upon receipt of an instant lottery game ticket with a winning match.   
   
   
       47 . A method comprising:
 establishing a wholesale value per ticket for a predetermined quantity of instant lottery game tickets;   indicating a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;   indicating a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   providing the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;   receiving, from a retailer, the wholesale value per ticket for each ticket sold in the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the wholesale value per ticket is compensation for the retailer; and   providing a prize distribution to one of the plurality of instant lottery game players upon receipt of an instant lottery game ticket with a winning match.   
   
   
       48 . A method comprising:
 establishing a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and play eligibility in a raffle game to win a raffle prize (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determining a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game and the raffle game;   adding the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that that a prize liability of a lottery operating the instant lottery game is not increased and the quantity of additional instant lottery game tickets is prevented from being completely sold at the target price to ensure that a retailer has a compensation that is greater than zero if the gross receipts for the set of tickets are greater than the gross receipts target for a lottery per set of tickets;   calculating with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets,   printing, with a ticket printer, the set of tickets;   providing the set of tickets to the retailer for sale;   receiving, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   providing an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of a ticket with a winning match;   performing a raffle drawing, after a predetermined time period of ticket sales, for the raffle prize such that the plurality of lottery game players have a real time update of availability of the raffle prize; and   providing a raffle prize distribution of the raffle prize to at least one of the plurality of lottery game players.   
   
   
       49 . The method of  claim 48 , wherein the play eligibility in the instant lottery game and the play eligibility in the raffle game provide a potential prize distribution of both the instant prize distribution and the raffle prize distribution. 
   
   
       50 . A method comprising:
 establishing a gross receipts target for a lottery for a predetermined quantity of base instant lottery game tickets for an instant lottery game such that (i) each base instant lottery game ticket provides an instant lottery game player with play eligibility in an instant lottery game to win a prize and play eligibility in a raffle game to win a raffle prize (ii) each base instant lottery game ticket is sold by a retailer in either a target lot for a target price associated with the target lot or a sub-target lot for a sub-target price associated with the sub-target lot, the target lot having a target lot size, the sub-target lot having a sub-target lot size that is less than the target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   determining a quantity of additional instant lottery game tickets that is not completely dividable into target lots such that a division of the additional instant lottery game tickets results in a remainder that includes at least one sub-target lot associated with the sub-target price, the quantity of additional instant lottery game tickets also providing play eligibility in the instant lottery game and the raffle game;   adding the quantity of additional instant lottery game tickets to the predetermined quantity of base instant lottery game tickets to compose a set of tickets such that that a prize liability of a lottery operating the instant lottery game is not increased;   calculating with a processor, for each ticket in the set of tickets, a lottery target unit value per ticket by dividing the gross receipts target for a lottery by a quantity of tickets in the set of tickets,   printing, with a ticket printer, the set of tickets;   providing the set of tickets to the retailer for sale;   receiving, from a retailer, the lottery target unit value per ticket for each ticket sold in the set of tickets such that a remainder that exceeds the lottery target unit value per ticket is the compensation for the retailer; and   providing an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of a ticket with a winning match;   performing a raffle drawing, after a predetermined time period of ticket sales, for the raffle prize such that the plurality of lottery game players have a real time update of availability of the raffle prize; and   providing a raffle prize distribution of the raffle prize to at least one of the plurality of lottery game players.   
   
   
       51 . The method of  claim 50 , wherein the play eligibility in the instant lottery game and the play eligibility in the raffle game provide a potential prize distribution of both the instant prize distribution and the raffle prize distribution. 
   
   
       52 . A method comprising:
 establishing a gross wholesale value per ticket for a predetermined quantity of lottery game tickets that each provide play eligibility for a lottery game and a raffle game;   establishing a net wholesale value per ticket for the predetermined quantity of lottery game tickets that is less than or equal to the gross wholesale value per ticket for the predetermined quantity of lottery game tickets;   indicating a target price for each of a plurality of target lots of the predetermined quantity of lottery game tickets to be sold by the retailer to lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;   indicating a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   providing the predetermined quantity of lottery game tickets to a retailer for distribution to a plurality of lottery game players to play a lottery game;   receiving, from a retailer, the net wholesale value per ticket for each ticket sold in the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the net wholesale value per ticket is a compensation for the retailer;   providing an instant prize distribution of the instant prize to one of the plurality of lottery game players upon receipt of an instant lottery game ticket with a winning match;   performing a raffle drawing, after a predetermined time period of ticket sales, for the raffle prize such that the plurality of lottery game players have a real time update of availability of the raffle prize; and   providing a raffle prize distribution of the raffle prize to at least one of the plurality of lottery game players.   
   
   
       53 . The method of  claim 52 , wherein the play eligibility in the instant lottery game and the play eligibility in the raffle game provide a potential prize distribution of both the instant prize distribution and the raffle prize distribution. 
   
   
       54 . A method comprising:
 establishing a wholesale value per ticket for a predetermined quantity of instant lottery game tickets that each provide play eligibility for a lottery game and a raffle game;   indicating a target price for each of a plurality of target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of target lots being a subset of the predetermined quantity of instant lottery game tickets and having a target lot size;   indicating a sub-target price for each of a plurality of sub-target lots of the predetermined quantity of instant lottery game tickets to be sold by the retailer to instant lottery game players, each of the plurality of sub-target lots being a subset of the predetermined quantity of instant lottery game tickets and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price;   providing the predetermined quantity of instant lottery game tickets to a retailer for distribution to a plurality of instant lottery game players to play an instant lottery game;   receiving, from a retailer, the wholesale value per ticket for each ticket sold in the predetermined quantity of instant lottery game tickets such that a remainder that exceeds the wholesale value per ticket is compensation for the retailer;   providing a prize distribution of the instant prize to one of the plurality of instant lottery game players upon receipt of an instant lottery game ticket with a winning match;   performing a raffle drawing, after a predetermined time period of ticket sales, for the raffle prize such that the plurality of lottery game players have a real time update of availability of the raffle prize; and   providing a raffle prize distribution of the raffle prize to at least one of the plurality of lottery game players.   
   
   
       55 . The method of  claim 54 , wherein the play eligibility in the instant lottery game and the play eligibility in the raffle game provide a potential prize distribution of both the instant prize distribution and the raffle prize distribution. 
   
   
       56 . A method comprising:
 establishing a wholesale value per lottery game entry for a variable quantity of lottery game entries;   indicating a target price for each of a plurality of target lots of the variable quantity of lottery game entries to be sold by a retailer to lottery game players, each of the plurality of target lots being a subset of the variable quantity of lottery game entries and having a target lot size;   indicating a sub-target price for each of a plurality of sub-target lots of the variable quantity of lottery game entries to be sold by the retailer to lottery game players, each of the plurality of sub-target lots being a subset of the variable quantity of lottery game entries and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price, the target price being greater than the sub-target price, the target lot size being greater than the sub-target lot size;   receiving, from the retailer, the wholesale value per lottery game entry such that a remainder that exceeds the wholesale value per lottery game entry is compensation for the retailer; and   providing a prize distribution of a prize to one of the plurality of lottery game players upon receipt of a lottery game entry with a winning match.   
   
   
       57 . The method of  claim 56 , further comprising generating, at a terminal, at least a portion of the variable quantity of lottery game entries. 
   
   
       58 . The method of  claim 56 , further comprising performing a random generation, with a random generation apparatus, to determine the winning match. 
   
   
       59 . The method of  claim 56 , further comprising providing a raffle prize in addition to the prize. 
   
   
       60 . The method of  claim 59 , further comprising performing a raffle drawing to determine the winner of the raffle prize. 
   
   
       61 . The method of  claim 56 , further comprising providing a predetermined number of raffle prizes in addition to the prize. 
   
   
       62 . The method of  claim 61 , further comprising performing a plurality of raffle drawings after a predetermined time period of lottery game entry sales for more than one of the predetermined number of raffle prizes such that the plurality of lottery game players have a real time update of the remainder of the predetermined number of raffle prizes available for a win. 
   
   
       63 . The method of  claim 56 , wherein a lottery game is a single fixed liability lottery game. 
   
   
       64 . The method of  claim 56 , wherein the prize is a fixed prize. 
   
   
       65 . The method of  claim 56 , wherein the prize is a variable prize. 
   
   
       66 . The method of  claim 56 , wherein the prize is a pari-mutuel prize. 
   
   
       67 . The method of  claim 56 , wherein the prize is a parameter based prize. 
   
   
       68 . The method of  claim 67 , further comprising determining the winning match according to a parameter of the parameter based prize such that the parameter is predetermined. 
   
   
       69 . A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:
 establish a wholesale value per lottery game entry for a variable quantity of lottery game entries;   indicate a target price for each of a plurality of target lots of the variable quantity of lottery game entries to be sold by a retailer to lottery game players, each of the plurality of target lots being a subset of the variable quantity of lottery game entries and having a target lot size;   indicate a sub-target price for each of a plurality of sub-target lots of the variable quantity of lottery game entries to be sold by the retailer to lottery game players, each of the plurality of sub-target lots being a subset of the variable quantity of lottery game entries and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price, the target price being greater than the sub-target price, the target lot size being greater than the sub-target lot size;   receive, from the retailer, the wholesale value per lottery game entry such that a remainder that exceeds the wholesale value per lottery game entry is compensation for the retailer; and   provide a prize distribution of a prize to one of the plurality of lottery game players upon receipt of a lottery game entry with a winning match.   
   
   
       70 . The computer program product of  claim 69 , wherein the computer is further caused to generate, at a terminal, at least a portion of the variable quantity of lottery game entries. 
   
   
       71 . The computer program product of  claim 69 , wherein the computer is further caused to perform a random generation, with a random generation apparatus, to determine the winning match. 
   
   
       72 . A system comprising:
 an establishment module that establishes a wholesale value per lottery game entry for a variable quantity of lottery game entries;   a display that indicates (i) a target price for each of a plurality of target lots of the variable quantity of lottery game entries to be sold by a retailer to lottery game players and (ii) a sub-target price for each of a plurality of sub-target lots of the variable quantity of lottery game entries to be sold by the retailer to lottery game players, each of the plurality of target lots being a subset of the variable quantity of lottery game entries and having a target lot size, each of the plurality of sub-target lots being a subset of the variable quantity of lottery game entries and having a sub-target lot size, a ratio of the sub-target lot size to the sub-target price being in a non-linear proportion with a ratio of the target lot size to the target price, the target price being greater than the sub-target price, the target lot size being greater than the sub-target lot size;   a reception module that receives, from the retailer, the wholesale value per lottery game entry such that a remainder that exceeds the wholesale value per lottery game entry is compensation for the retailer; and   a prize distribution module that provides a prize distribution of a prize to one of the plurality of lottery game players upon receipt of a lottery game entry with a winning match.   
   
   
       73 . The system of  claim 72 , wherein the computer is further caused to generate, at a terminal, at least a portion of the variable quantity of lottery game entries. 
   
   
       74 . The system of  claim 72 , wherein the computer is further caused to perform a random generation, with a random generation apparatus, to determine the winning match.