Neurological profiles for market matching and stimulus presentation

Abstract

A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.

1 . A method, comprising:
 receiving user information.   determining a neurological profile associated with a user by processing user information at a neurological profile generator, the neurological profile of the user comprising user simultaneous visual element processing capability, wherein the simultaneous visual element processing capability is associated with the ability of the user to neurologically process simultaneously presented visual elements;   selecting stimulus material targeted for the neurological profile, the stimulus material including a plurality of simultaneous visual elements, wherein the number of simultaneous visual elements corresponds to the simultaneous visual element processing capability of the user, wherein the stimulus material is presented to the user.   
     
     
         2 . The method of  claim 1 , wherein user information comprises social, genetic, and environmental factors. 
     
     
         3 . The method of  claim 1 , wherein user information comprises neuro-response data obtained using Electroencephalography (EEG). 
     
     
         4 . The method of  claim 1 , wherein a market matching and stimulus selection device associates the neurological profile with a neurological profile template 
     
     
         5 . The method of  claim 4 , wherein the market matching and stimulus selection device provides selection information to a media device. 
     
     
         6 . The method of  claim 4 , wherein the market matching and stimulus selection device provides selection information to a service and content provider. 
     
     
         7 . The method of  claim 1 , wherein the neurological profile further comprises attention span measures. 
     
     
         8 . The method of  claim 1 , wherein the neurological profile further comprises detail processing levels. 
     
     
         9 . The method of  claim 1 , wherein the stimulus material is an advertisement. 
     
     
         10 . A method, comprising:
 receiving user information.   determining a neurological profile associated with a user by processing user information at a neurological profile generator, the neurological profile of the user comprising user introversion/extroversion levels;   selecting stimulus material targeted for the neurological profile, the stimulus material characteristics corresponding to user introversion/extroversion levels, wherein the stimulus material is presented to the user.   
     
     
         11 . An apparatus, comprising:
 an interface configured to receive user information.   a neurological profile generator configured to determine a neurological profile associated with a user by processing user information, the neurological profile of the user comprising user simultaneous visual element processing capability, wherein the simultaneous visual element processing capability is associated with the ability of the user to neurologically process simultaneously presented visual elements;   a stimulus selection device configured to select stimulus material targeted for the neurological profile, the stimulus material including a plurality of simultaneous visual elements, wherein the number of simultaneous visual elements corresponds to the simultaneous visual element processing capability of the user, wherein the stimulus material is presented to the user.   
     
     
         12 . The apparatus of  claim 11 , wherein user information comprises social, genetic, and environmental factors. 
     
     
         13 . The apparatus of  claim 11 , wherein user information comprises neuro-response data obtained using Electroencephalography (EEG). 
     
     
         14 . The apparatus of  claim 11 , wherein a market matching and stimulus selection device associates the neurological profile with a neurological profile template 
     
     
         15 . The apparatus of  claim 14 , wherein the market matching and stimulus selection device provides selection information to a media device. 
     
     
         16 . The apparatus of  claim 14 , wherein the market matching and stimulus selection device provides selection information to a service and content provider. 
     
     
         17 . The apparatus of  claim 11 , wherein the neurological profile further comprises attention span measures. 
     
     
         18 . The apparatus of  claim 11 , wherein the neurological profile further comprises detail processing levels. 
     
     
         19 . The apparatus of  claim 11 , wherein the stimulus material is an advertisement. 
     
     
         20 . A system, comprising:
 means for receiving user information.   means for determining a neurological profile associated with a user by processing user information at a neurological profile generator, the neurological profile of the user comprising user introversion/extroversion levels;   means for selecting stimulus material targeted for the neurological profile, the stimulus material characteristics corresponding to user introversion/extroversion levels, wherein the stimulus material is presented to the user.