Materials Including Coded Writing

Abstract

A system and method of using a coded language to market assets, including goods and/or services. A first asset can be offered with materials that are at least partially written in an uncoded language. A second asset, that is related to the first asset, can be offered with materials that are at least partially written in a coded language. Common words can be used on the materials corresponding to the first asset and the materials corresponding to the related second asset. The common words on the materials corresponding to the first asset can be written in the uncoded language, while the common words on the materials corresponding to the related second asset can be written in the coded language. The uncoded words can be used to decipher the coded words, as well as other words written in the same coded language.

1 . A display assembly, comprising:
 a support rack;   a first package configured to be supported by the rack, the first package including a first backing and a first container coupled to the first backing, the first container having a first product therein, the first package including uncoded information; and   a second package configured to be supported by the rack, the second package including a second backing and a second container coupled to the second backing, the second container having a second product therein, the second package including coded information, the coded information corresponding to the uncoded information.   
     
     
         2 . The display assembly of  claim 1 , wherein the first backing includes a first hanger and the second backing includes a second hanger, each of the first hanger and the second hanger being configured to receive a portion of the support rack. 
     
     
         3 . The display assembly of  claim 2 , wherein the first backing includes a slot that defines the first hanger and the second backing includes a slot that defines the second hanger. 
     
     
         4 . The display assembly of  claim 1 , wherein the uncoded information includes uncoded words and the coded information includes coded words, the uncoded words corresponding to the coded words. 
     
     
         5 . The display assembly of  claim 4 , wherein the coded words include characters that correspond to characters of the uncoded words. 
     
     
         6 . The display assembly of  claim 5 , wherein the characters of the uncoded words are letters and the characters of the coded words are associated with the letters. 
     
     
         7 . The display assembly of  claim 4 , wherein at least one of the size, format, or location of the coded words is the same as the corresponding size, format, or location of the uncoded words. 
     
     
         8 . The display assembly of  claim 1 , wherein the second product is a toy vehicle and the coded information relates to the toy vehicle. 
     
     
         9 . The display assembly of  claim 1 , wherein the support rack has a first location and a second location proximate to the first location, the first package is mounted to the rack at the first location, the second package is mounted to the rack at the second location, the first package being proximate to the second package when the packages are on the rack. 
     
     
         10 . The display assembly of  claim 1 , wherein the first package and the second package are placed in a side-by-side arrangement when the first package and second package are mounted to the support rack. 
     
     
         11 . The display assembly of  claim 1 , wherein the first package and the second package are oriented on the support rack so that the uncoded information of the first package and the coded information of the second package is exposed to a consumer. 
     
     
         12 . The display assembly of  claim 1 , wherein the coded information can be deciphered by comparing the coded information to the uncoded information. 
     
     
         13 . A display system, comprising:
 a support rack with a first support portion and a second support portion;   a first package mountable on the first support portion, the first package including a first backing and a first container coupled to the first backing, the first container having a first product therein, the first package including uncoded words thereon; and   a second package mountable on the second support portion, the second package including a second backing and a second container coupled to the second backing, the second container having a second product therein, the type of second product being the same as the first product type, the second package including coded words thereon, the coded words corresponding to the uncoded words.   
     
     
         14 . The display system of  claim 13 , wherein the first backing includes a first hanger that can engage the first support portion and the second backing includes a second hanger that can engage the second support portion. 
     
     
         15 . The display system of  claim 14 , wherein the first backing includes a slot that defines the first hanger and the second backing includes a slot that defines the second hanger. 
     
     
         16 . The display system of  claim 14 , wherein the uncoded words are located on the first backing at a first location and the coded words are located on the second backing at a second location, the second location being the same as the first location. 
     
     
         17 . The display system of  claim 13 , wherein the uncoded words include letters and the coded words include symbols that can be associated with the letters. 
     
     
         18 . The display assembly of  claim 13 , wherein at least one of the size, format, or location of the coded words is the same as the corresponding size, format, or location of the uncoded words. 
     
     
         19 . A display assembly, comprising:
 a support rack defining a first location and a second location proximate to the first location;   a first package configured to be supported by the rack at the first location, the first package including a first backing and a first container coupled to the first backing, the first container having a first toy vehicle therein, the first package including uncoded information about the first toy vehicle; and   a second package configured to be supported by the rack at the second location, the second package being side-by-side with the first package when the packages are supported by the rack, the second package including a second backing and a second container coupled to the second backing, the second container having a second toy vehicle product therein, the second package including coded information about the second toy vehicle, the coded information corresponding to the uncoded information.   
     
     
         20 . The display assembly of  claim 19 , wherein the coded information can be deciphered by comparing the coded information to the uncoded information.