Cosmetic products applicator

Abstract

The applicator for cosmetic products, or lipstick, is a double ply card with an embossed pattern that retains a sample of cosmetic, primarily lipstick. The pattern includes projections from a top ply and a bottom ply opposite the top ply. The pattern shears lipstick from a source onto the applicator. Additionally, the sample can be deposited onto the top ply similar to printing. This applicator also has the cosmetic sample retained within projections upon the top ply that separates from the bottom ply affixed to a card or magazine page. In use a woman folds the applicator, moves it to her mouth, and transfers the sample to her lips.

1 . A cosmetic applicator suitable for affixing a sample of cosmetic to a carrier, including a card, magazine, and mail piece, for application of the cosmetic by a consumer upon receipt of the carrier, said applicator comprising:
 a top ply having a plurality of rounded integral projections, said projections retaining said sample therebetween upon removal of said top ply from said applicator and said projections avoiding scraping the skin of a consumer, said projections being mutually spaced apart and separate, and said projections dimpling said top ply;   a planar bottom ply locating beneath said top ply;   a release liner locating beneath said bottom ply, said bottom ply adhering to said release liner using a pressure sensitive adhesive, and said bottom ply affixing said applicator to said carrier upon removal from said release liner;   said top ply having a top surface and an opposite bottom surface, said top surface being visible to a consumer;   said projections extending generally perpendicular to said bottom surface of said top ply and through said sample, being generally round bosses retaining said sample between any two-of said bosses, and having a height below said top surface;   said bottom ply having a top surface and an opposite bottom surface, said top surface generally receiving said projections from said top ply, and being visible when said top ply is removed therefrom, said bottom surface adhering to said release liner;   said projections are formed by mechanical embossing or printing, said printing of the projections includes one of silkscreen, offset, rotogravure, flexography, or deposition, said flexography includes the usage of one of conventional inks, offset inks, flexographic inks, ultraviolet cured inks, and thermographic heat set inks, and wherein deposition includes one of thermoforming, vacuum forming, casting, heat treatment, electrostatic treatment, spraying, extruding, adhesives, and cohesives;   said top ply being heat sealed to said bottom ply, and said top ply and said bottom ply having a similar planar shape and being heat sealed together upon their mutual perimeters, and wherein said cosmetic applicator sample is no more than 1 mil thick.   
     
     
         2 . The applicator of  claim 1  and further comprising:
 a plurality of indicia upon said top surface of said top ply; and 
 a plurality of indicia upon said top surface of said bottom ply. 
 
     
     
         3 . The applicator of  claim 1  wherein said projections occupy more than 5% and less than 50% of the surface area of said top ply. 
     
     
         4 . The applicator of  claim 3  wherein said release liner is permanently adhered to one of a carrier, card, and magazine, and wherein said top ply may be removed for sampling of the cosmetic by a consumer.