Web Pages and Methods for Providing Rewards for Liking Particular On-Line Advertisements in a Social Networking Media Space

Abstract

A method is provided for operating an internet web site for facilitating social networking. The method includes an operation that provides a plurality of on-line advertisements in a first viewable location. Each on-line advertisement is represented by an icon having a link to additional detail regarding the on-line advertisement. The method also includes an operation that receives a selection of at least one of the plurality of on-line advertisements. The selection indicates a liking of the on-line advertisement by a first user. In response to receiving the selection, the method moves the icon of the selected on-line advertisement to a second viewable location. The method also include an operation that detects selection of the on-line advertisement by a second user when the icon is at the second viewable location and an operation that provides a reward in response to the detected selection associated with the icon.

1 . A method for operating an internet web site for facilitating social networking interactions between persons accessing the internet web site, the method comprising:
 providing a plurality of on-line advertisements in a first viewable location, each on-line advertisement represented by an icon having a link to additional detail regarding the on-line advertisement;   receiving a selection of at least one of the plurality of on-line advertisements, the selection indicating a liking of the on-line advertisement by a first user;   in response to receiving the selection, moving the icon of the selected on-line advertisement to a second viewable location, the second viewable location being indicative of the liking of the on-line advertisement by the first user;   detecting selection of the on-line advertisement by a second user when the icon is at the second viewable location; and   providing a reward in response to the detected selection associated with the icon, the reward being related to goods or services that are a subject of the on-line advertisement;   wherein the internet web site is presented on a display of a computing system having a processor;   wherein the computing system is connected to a server having program instructions for managing interactivity with the internet web site, the server having a processor.   
     
     
         2 . The method for operating an internet web site as recited in  claim 1 , wherein moving the icon to the second location identifies that the first user likes the advertisement to the second user. 
     
     
         3 . The method for operating an internet web site as recited in  claim 1 , wherein the second user is one of a group of friends that socially communicate through the internet web site. 
     
     
         4 . The method for operating an internet web site as recited in  claim 1 , wherein the internet web site has a view that shows a list of friends for the first user, the list of friends being approved by the first user. 
     
     
         5 . The method for operating an internet web site as recited in  claim 1 , wherein one view of the internet web site includes a community media space, the community media space including tools for allowing entry of text, images, or videos. 
     
     
         6 . The method for operating an internet web site as recited in  claim 4 , wherein one view of the internet web site includes a region for presenting online advertising, the online advertising being targeted based on knowledge about friends of the first user, who are identified in the list of friends. 
     
     
         7 . The method for operating an internet web site as recited in  claim 1 , wherein one view of the internet web site includes a region for displaying an image selected by the first user to represent the first user. 
     
     
         8 . The method for operating an internet web site as recited in  claim 1 , wherein the icon has images that represent a picture, an image, a video, a clip, a page, an on-line game, a graphic, or a combination thereof. 
     
     
         9 . The method for operating an internet web site as recited in  claim 1 , wherein the internet web site is linked to a server, the server collecting usage data related to the on-line advertising, the usage data being processed by an analyzer of the server to identify effectiveness through metrics, the metrics being used to adjust targeting of the on-line advertising. 
     
     
         10 . The method for operating an internet web site as recited in  claim 9 , wherein the metrics include identification of clicks or cursor-over actions associated with the on-line advertising. 
     
     
         11 . The method for operating an internet web site as recited in  claim 1 , wherein the on-line advertising identified as liked by the first user is indicative of an opinion of the online advertising, the opinion being collected and analyzed by an advertising analyzer executed on a server that renders the internet web site. 
     
     
         12 . The method for operating an internet web site as recited in  claim 1 , wherein some of the list of friends belong to a group. 
     
     
         13 . A method for operating an internet web site for facilitating social networking interactions between persons accessing the internet web site, the method comprising:
 providing an on-line advertisement in a first viewable location, the on-line advertisement represented by a symbol;   receiving a selection of the on-line advertisement, the selection indicating a liking of the on-line advertisement by a first user;   in response to receiving the selection, adding the symbol of the selected on-line advertisement to a second viewable location, the second viewable location being indicative of the liking of the on-line advertisement by the first user as viewed by a second user;   detecting interaction associated with the on-line advertisement by the second user when the symbol is at the second viewable location; and   providing a reward in response to the detected interaction associated with the symbol, the reward being related to goods or services that are a subject of the on-line advertisement;   wherein the internet web site is presented on a display of a computing system having a processor;   wherein the computing system is connected to a server having program instructions for managing interactivity with the internet web site, the server having a processor.   
     
     
         14 . The method for operating an internet web site as recited in  claim 13 , wherein adding the symbol to the second location identifies that the first user likes the advertisement to the second user and other users that are friends of the first user, the other users that are friends of the first user being approved by the first user to view the second location. 
     
     
         15 . The method for operating an internet web site as recited in  claim 14 , wherein the friends are part of a group of friends that socially communicate through the internet web site. 
     
     
         16 . The method for operating an internet web site as recited in  claim 13 , wherein the internet web site has a view that shows a list of friends for the first user, the list of friends being approved by the first user. 
     
     
         17 . The method for operating an internet web site as recited in  claim 13 , wherein one view of the internet web site includes a community media space, the community media space including tools for allowing entry of text, images, or videos. 
     
     
         18 . The method for operating an internet web site as recited in  claim 17 , wherein one view of the internet web site includes a region for presenting online advertising, the online advertising being targeted based on knowledge about friends of the first user, who are identified in the list of friends. 
     
     
         19 . The method for operating an internet web site as recited in  claim 13 , wherein one view of the internet web site includes a region for displaying an image selected by the first user to represent the first user. 
     
     
         20 . The method for operating an internet web site as recited in  claim 13 , wherein the symbol is one of a picture, an icon, an image, a video, a clip, a page, an on-line game, a graphic, or a combination thereof. 
     
     
         21 . The method for operating an internet web site as recited in  claim 13 , wherein the internet web site is linked to a server, the server collecting usage data related to the on-line advertising, the usage data being processed by an analyzer of the server to identify effectiveness through metrics, the metrics being used to adjust targeting of the on-line advertising. 
     
     
         22 . The method for operating an internet web site as recited in  claim 21 , wherein the metrics include identification of clicks or cursor-over actions associated with the on-line advertising. 
     
     
         23 . The method for operating an internet web site as recited in  claim 13 , wherein the on-line advertising identified as liked by the first user is indicative of an opinion of the online advertising, the opinion being collected and analyzed by an advertising analyzer executed on a server that renders the internet web site. 
     
     
         24 . A method for operating an internet web site for facilitating social networking interactions between persons accessing the internet web site over a period of time using one or more views of the internet web site, the method comprising:
 providing a plurality of on-line advertisements in a first viewable location, each on-line advertisement represented by a link to additional detail regarding the on-line advertisement;   receiving a selection of at least one of the plurality of on-line advertisements, the selection indicating a liking of the on-line advertisement by a first user;   in response to receiving the selection, adding information about the selected on-line advertisement to a second viewable location, the second viewable location being indicative of the liking of the on-line advertisement by the first user;   detecting selection of the on-line advertisement by a second user at the second viewable location; and   providing a reward in response to the detected selection, the reward being related to goods or services that are a subject of the on-line advertisement;   wherein the internet web site is presented on a display of a computing system having a processor;   wherein the computing system is connected to a server having program instructions for managing interactivity with the internet web site, the server having a processor.