Facilitating sponsorship of game-play-based achievements

Abstract

Methods are provided for utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser. The value of an offer or coupon may increase based upon the game-play-based achievement attained. By having the variable value, the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented. Alternatively, the value of the offer or coupon may remain consistent and the gamer may be permitted to compile multiple offers. Either way, the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.

1 . One or more computer-readable media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for facilitating sponsorship of game-play-based achievements, the method comprising:
 receiving a game-play-based achievement identity indicating a particular game play achievement;   receiving coupon information indicating a coupon to be awarded upon a user attaining the particular game-play-based achievement; and   causing the coupon to be presented to the user upon receiving an indication that the user has attained the particular game-play-based achievement.   
     
     
         2 . The one or more computer-readable media of  claim 1 , wherein upon receiving user acceptance of the presented coupon, the method further comprises storing the coupon such that it is accessible by one or more user computing devices. 
     
     
         3 . The one or more computer-readable media of  claim 1 , wherein receiving a game-play-based achievement identity comprises receiving a plurality of game-play-based achievement identities each indicating a different game play achievement, at least two of the different game-play-based achievements being related to one another such that achievement of a second of the at least two of the different game-play-based achievements is dependent upon the user first achieving the first of the at least two of the different game-play-based achievements. 
     
     
         4 . The one or more computer-readable media of  claim 2 , wherein receiving coupon information indicating a coupon to be awarded upon the user attaining the particular game-play-based achievement comprises receiving first coupon information indicating a first coupon to be awarded upon the user attaining the first of the at least two of the different game-play-based achievements and second coupon information indicating a second coupon to be awarded upon the user attaining the second of the at least two of the different game-play-based achievements. 
     
     
         5 . The one or more computer-readable media of  claim 3 , wherein the second coupon has a higher value than the first coupon. 
     
     
         6 . The one or more computer-readable media of  claim 1 , wherein the presented coupon is associated with an advertiser, and wherein at least one advertisement that is associated with the advertiser is presented to the user during game play. 
     
     
         7 . The one or more computer-readable media of  claim 5 , wherein the at least one advertisement is presented to the user during game play prior to the user attaining the particular game-play-based achievement. 
     
     
         8 . The one or more computer-readable media of  claim 5 , wherein the at least one advertisement was presented to the user in association with a plurality of game-play screens during game play. 
     
     
         9 . A method performed by one or more computing devices for awarding game-play-achievement-based coupons, the method comprising:
 receiving an advertisement to be presented during play of a game, the advertisement being associated with an advertiser;   receiving at least one game-play-achievement-based condition;   receiving an indication that a user has fulfilled the game-play-achievement-based condition during play of the game; and   generating a game-play-achievement-based coupon, wherein the game-play-achievement-based coupon is sponsored by the advertiser.   
     
     
         10 . The method of  claim 9 , further comprising presenting, during play of the game and after the indication that the user has fulfilled the game-play-achievement-based condition has been received, an award indicator indicating that the user has earned the game-play-achievement-based coupon. 
     
     
         11 . The method of  claim 9 , further comprising presenting, after termination of game play and after the indication that the user has fulfilled the game-play-achievement-based condition has been received, an award indicator indicating that the user has earned the game-play-achievement-based coupon. 
     
     
         12 . The method of  claim 9 , further comprising:
 presenting an award indicator indicating that the user has earned the game-play-achievement-based coupon;   receiving user acceptance of the presented coupon; and   storing the game-play-achievement-based coupon such that it is accessible by one or more user computing devices.   
     
     
         13 . The method of  claim 12 , wherein storing the game-play-achievement-based coupon such that it is accessible by one or more user computing devices comprises storing the game-play-achievement-based coupon such that it is accessible one or more mobile computing devices. 
     
     
         14 . The method of  claim 9 , further comprising presenting the advertisement to the user in association with a plurality of game-play screens during play of the game. 
     
     
         15 . The method of  claim 9 , wherein receiving at least one game-play-achievement-based condition comprises receiving a plurality of game-play-achievement-based conditions, at least two of the plurality of game-play-achievement-based conditions being related to one another such that achievement of a second of the at least two of the plurality of game-play-achievement-based conditions is dependent upon the user first achieving the first of the at least two of the plurality of game-play-achievement-based conditions. 
     
     
         16 . The method of  claim 15 , wherein receiving an indication that user has fulfilled the game-play-achievement-based condition during play of the game comprises receiving a first indication indicating that the user has fulfilled the first of the plurality of game-play-achievement-based conditions and a second indication indicating that the user has fulfilled the second of the plurality of game-play-achievement-based conditions. 
     
     
         17 . The method of  claim 16 , wherein generating a game-play-achievement-based coupon comprises generating a first game-play-achievement-based coupon after receiving the first indication and generating a second game-play-achievement-based coupon after receiving the second indication. 
     
     
         18 . The method of  claim 17 , wherein the second game-play-achievement-based coupon has a higher value than the first game-play-achievement-based coupon. 
     
     
         19 . One or more computer-readable media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for awarding game-play-achievement-based coupons, the method comprising:
 receiving an advertisement associated with an advertiser;   receiving at least one game-play-achievement-based condition sponsored by the advertiser;   causing the advertisement to be presented to a user during game play;   receiving an indication that the user has fulfilled the game-play-achievement-based condition during game play;   causing an award indicator indicating that the user has earned a game-play-achievement-based coupon associated with the advertiser to be presented to the user; and   storing the game-play-achievement-based coupon such that it is accessible by one or more user computing devices upon receiving user acceptance of the presented award indicator.   
     
     
         20 . The one or more computer-readable media of  claim 19 , wherein the method further comprises:
 receiving a user request to view stored game-play-achievement-based coupons;   verifying an identity of a user from whom the user request is received; and   presenting the game-play-achievement-based coupon to the user.