Search-Based Advertising in Messaging Systems

Abstract

A method, system and graphical user interface for a chat system is disclosed. One aspect of certain embodiments includes identifying and sending advertisements to respective users based on the respective selection and filtering criteria selected by the respective users.

1 . A computer-implemented method, comprising:
 receiving, by a system having one or more processors and memory storing one or more programs for execution by the one or more processors, search criteria from a user of a real-time messaging system;   identifying, by the system, a set of target messages from real-time message streams based at least in part on the search criteria;   identifying, by the system, one or more advertisements based on the search criteria; and   sending, by the system, to the respective user the set of target messages and the one or more advertisements for display.   
     
     
         2 . A system, comprising:
 one or more processors; and   memory storing one or more programs for execution by the one or more processors, the one or more programs including instructions for:
 receiving search criteria from a user of a real-time messaging system; 
 identifying a set of target messages from real-time message streams based at least in part on the search criteria; 
 identifying one or more advertisements based on the search criteria; and 
 sending to the respective user the set of target messages and the one or more advertisements for display. 
   
     
     
         3 . A non-transitory computer readable storage medium, storing one or more programs for execution by one or more processors of a system, the one or more programs including instructions for:
 receiving search criteria from a user of a real-time messaging system;   identifying a set of target messages from real-time message streams based at least in part on the search criteria;   identifying one or more advertisements based on the search criteria; and   sending to the respective user the set of target messages and the one or more advertisements for display.