Personalized Advertising in Messaging Systems

Abstract

A method, system and graphical user interface for a chat system is disclosed. One aspect of certain embodiments includes identifying and sending advertisements to respective users based on the respective selection and filtering criteria selected by the respective users.

1 . A computer-implemented method comprising:
 identifying, by a system having one or more processors and memory storing one or more programs for execution by the one or more processors, in real-time message streams a set of target messages from one or more authors including a first user of the real-time messaging system, wherein the one or more authors are specified by a second user of the real-time messaging system;   identifying, by the system, one or more advertisements based on one or more key words or a language pattern; and   sending, by the system, to the second user the one or more advertisements and the set of target messages for display.   
     
     
         2 . The method of  claim 1 , wherein the one or more keywords or the language pattern are specified by the first user of the real-time messaging system. 
     
     
         3 . The method of  claim 1 , wherein the one or more keywords or the language pattern are specified by the second user of the real-time messaging system. 
     
     
         4 . A system, comprising:
 one or more processors; and   memory storing one or more programs for execution by the one or more processors, the one or more programs including instructions for:
 identifying in real-time message streams a set of target messages from one or more authors including a first user of the real-time messaging system, wherein the one or more authors are specified by a second user of the real-time messaging system; 
 identifying one or more advertisements based on one or more key words or a language pattern; and 
 sending to the second user the one or more advertisements and the set of target messages for display. 
   
     
     
         5 . The system of  claim 4 , wherein the one or more keywords or the language pattern are specified by the first user of the real-time messaging system. 
     
     
         6 . The system of  claim 4 , wherein the one or more keywords or the language pattern are specified by the second user of the real-time messaging system. 
     
     
         7 . A non-transitory computer readable storage medium, storing one or more programs for execution by one or more processors of a system, the one or more programs including instructions for:
 identifying in real-time message streams a set of target messages from one or more authors including a first user of the real-time messaging system, wherein the one or more authors are specified by a second user of the real-time messaging system;   identifying one or more advertisements based on one or more key words or a language pattern; and   sending to the second user the one or more advertisements and the set of target messages for display.   
     
     
         8 . The computer readable storage medium of  claim 7 , wherein the one or more keywords or the language pattern are specified by the first user of the real-time messaging system. 
     
     
         9 . The computer readable storage medium of  claim 7 , wherein the one or more keywords or the language pattern are specified by the second user of the real-time messaging system.