Advertising Insertion, Profiling, Impression, and Feedback

Abstract

Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.

1 . (canceled) 
     
     
         2 . A method for pairing primary and auxiliary content, the method comprising:
 establishing a communication link between a server and end user device;   transmitting an identification of media executing at the end user device over the communication link to the server;   receiving primary content at the end user device, the primary content received over the communication link and in association with the media identification;   executing auxiliary content in response to trigger data embedded in the primary content, the primary and auxiliary content executed at the end user device; and   transmitting a record of auxiliary content executed at the end user device to the server over the communication link.   
     
     
         3 . The method of  claim 2 , wherein the primary content is an interactive game. 
     
     
         4 . The method of  claim 2 , wherein the primary content is a movie. 
     
     
         5 . The method of  claim 2 , wherein the primary content is music. 
     
     
         6 . The method of  claim 2 , wherein the end user device is a mobile device. 
     
     
         7 . The method of  claim 2 , wherein the end user device is a game console. 
     
     
         8 . The method of  claim 2 , wherein the auxiliary content is an advertisement. 
     
     
         9 . The method of  claim 3 , wherein the trigger data is the appearance of a character in the interactive game. 
     
     
         10 . The method of  claim 3 , wherein the trigger data is the appearance of a scene in the interactive game. 
     
     
         11 . The method of  claim 2 , wherein the record of auxiliary content is used to calculate fees related to the playback of the auxiliary content at the end user device. 
     
     
         12 . The method of  claim 2 , wherein the record of auxiliary content is used to determine whether the primary content is provided free of charge. 
     
     
         13 . The method of  claim 2 , further comprising transmitting user information to the server from the end-user device, the user information corresponding to the primary content made available for receipt at the end-user device.