Unaffiliated web domain hosting service client retention analysis

Abstract

Based on usage patterns of clients who have purchased web domain offerings, using statistical analysis to determine factors that cause clients not to be retained.

1 . A method of client retention assessment, comprising:
 receiving website hosting client usage data for a plurality of website hosting services;   analyzing with a server the website hosting client usage data to determine patterns of hosting service usage;   associating the patterns of hosting service usage with client retention information; and   using a server to statistically analyze the associated patterns and client retention information to determine factors that predict website hosting clients not to be retained.   
     
     
         2 . The method of  claim 1 , further including identifying at least one web site hosting client based on the determined factors to facilitate web site hosting client retention. 
     
     
         3 . The method of  claim 2 , wherein identifying at least one web site hosting client based on the determined factors includes comparing the determined factors to website hosting client usage data for the plurality of website hosting services. 
     
     
         4 . The method of  claim 1 , wherein the statistical analysis is covariance analysis. 
     
     
         5 . The method of  claim 1 , wherein client retention information includes web site hosting client survival analysis results. 
     
     
         6 . The method of  claim 1 , wherein the determined factors that predict website hosting clients not to be retained are based on website hosting client survival analysis results. 
     
     
         7 . The method of  claim 1 , wherein determining factors that predict web site hosting clients not to be retained includes user interaction patterns of prospective clients who have viewed web domain offerings but have not purchased the web domain offerings. 
     
     
         8 . The method of  claim 1 , wherein determining factors that predict web site hosting clients not to be retained includes incorporating third-party data therein. 
     
     
         9 . The method of  claim 8 , wherein the third-party data includes at least one of unemployment data, interest rate data, macroeconomic data.