Method of delivery, targeting, and measuring advertising over networks

Abstract

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

1 . A method for advertising, comprising:
 contracting with a first affiliate web site to embed a first link to an advertisement server within content of said first affiliate web site, wherein said first link is sent to a user node in response to a request for said content from said user node to said first affiliate web site;   receiving a first advertising request from said user node based upon said first link; and   selecting an advertisement, based upon stored information about said user node, to send to said user node in response to said first advertising request.   
     
     
         2 . The method of  claim 1 , further comprising:
 storing information associated with said first advertising request from said user node;   contracting with a second affiliate web site to embed a second link to an advertisement server within content of said second affiliate web site, wherein said second link is sent to said user node in response to a request for said content from said user node to said second affiliate web site;   receiving a second advertising request from said user node based upon said second link; and   selecting an advertisement, based upon said stored information associated with said first advertising request from said user node, to send to said user node in response to said second advertising request.