Method and apparatus for reaching small markets with a culture specific on-line commerce service

Abstract

A method is described that comprises providing a cultural specific on-line commerce experience for an end user by translating an action of the end user into a standard format used by an on-line auctioneer and by causing the translated action to be sent over a network. The action is taken through a cultural specific end user interface. The standard format is used by an on-line commerce service's back end application software to recognize end user actions originating from experiences that include the cultural specific on-line experience as well as experiences other than the cultural specific on-line experience. The action that is translated into the standard format is to be sent into a network so that it can be received by the on-line commerce service's back-end resources and recognized by the back-end application software.

1 . A method comprising:
 receiving a native language interaction sequence from an end-user interface, the native language sequence comprising key strokes;   generating, using one or more processors, a provider-format interaction sequence based on the native language interaction sequence, the provider-format interaction sequence including one or more application programming interface (API) commands that enable the native language interaction sequence to be recognized by a provider application; and   providing the provider-format interaction sequence to the provider application, the provider application to process the provider-format interaction sequence in a provider language.   
     
     
         2 . The method of  claim 1 , further comprising analyzing the provider-format interaction sequence with respect to a provider-format user presentation. 
     
     
         3 . The method of  claim 1 , further comprising tailoring the end-user interface to a particular demographic. 
     
     
         4 . The method of  claim 1 , further comprising tailoring the end-user interface to a particular culture. 
     
     
         5 . The method of  claim 1 , further comprising uploading the end-user interface to a device of the end user. 
     
     
         6 . The method of  claim 1 , further comprising:
 receiving, from the provider application, a message indicating a presentation change to a provider-format user presentation; and   generating a corresponding presentation change in the end-user interface based on the message.   
     
     
         7 . The method of  claim 1 , wherein at least one of the one or more API commands are added to an API based on a pre-existing provider-format information flow. 
     
     
         8 . The method of  claim 1 , wherein at least one of the one or more API commands refers to a provider-format form having a plurality of provider-format fields. 
     
     
         9 . The method of  claim 1 , further comprising:
 receiving, from the provider application, a provider-format message to be displayed at the end-user interface;   selecting a native language template from a plurality of native language templates, the native language template being a translation of the provider-format message; and   generating a native language message based on the selected native language template.   
     
     
         10 . The method o f  claim 1 , wherein the native language interaction sequence further comprises one or more mouse clicks. 
     
     
         11 . A method comprising:
 receiving a provider-format message from a provider application, the provider-format message being in a provider language and to be displayed in a user presentation in a provider-format; and   generating, using one or more processors, an end-user interface in a native language based on the provider-format message, the end-user interface being able to receive a native language interaction sequence including keystrokes.   
     
     
         12 . The method of  claim 11 , further comprising:
 receiving the native language interaction sequence from the end-user interface;   generating a provider-format interaction sequence based on the native language interaction sequence, the provider application to process the provider-format interaction sequence in the provider language; and   providing the provider-format interaction sequence to the provider application.   
     
     
         13 . The method of  claim 12 , wherein the provider-format interaction sequence includes one or more API commands. 
     
     
         14 . The method of  claim 11 , further comprising tailoring the end-user interface to a particular demographic. 
     
     
         15 . The method of  claim 11 , further comprising tailoring the end-user interface to a particular culture. 
     
     
         16 . The method of  claim 11 , further comprising adding at least one API command to an API of the provider application based on a pre-existing provider-format information flow. 
     
     
         17 . The method of  claim 11 , further comprising:
 selecting a native language template from a plurality of native language templates, the native language template being a translation of the provider-format message; and   generating a native language message based on the selected native language template.   
     
     
         18 . The method of  claim 11 , wherein the native language interaction sequence further comprises one or more mouse clicks. 
     
     
         19 . A non-transitory machine-readable medium comprising instructions, which when executed by one or more processors perform operations comprising:
 receiving a native language interaction sequence from an end-user interface, the native language sequence comprising key strokes;   generating, using one or more processors, a provider-format interaction sequence based on the native language interaction sequence, the provider-format interaction sequence including one or more application programming interface (API) commands that enable the native language interaction sequence to be recognized by a provider application; and   providing the provider-format interaction sequence to the provider application, the provider application to process the provider-format interaction sequence in a provider language.   
     
     
         20 . A non-transitory machine-readable medium comprising instructions, which when executed by one or more processors perform operations comprising:
 receiving a provider-format message from a provider application, the provider-format message in a provider language to be displayed user presentation in a provider-format; and   generating, using one or more processors, an end-user interface in a native language based on the provider-format message, the end-user interface able to receive a native language interaction including keystrokes.