System and method for improving personalized search results through game interaction data

Abstract

The present invention is directed towards systems and methods for using gaming operations to determine personalized content. The system and method includes presenting an interactive game to a user, wherein the user is associated with a user profile and while the user interacts with the interactive game, monitoring user interactions relating to the interactive game. The system and method further includes determining user profile information based on the user interactions, the user interactions including user activities associated with the interactive game and updating the associated user profile with the determined user profile information. Therefore, in response to a user content request, the system and method adjusts content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game.

1 . A method for using gaming operations to determine personalized content, the method comprising:
 presenting an interactive game to a user, wherein the user is associated with a user profile;   while the user interacts with the interactive game, monitoring user interactions relating to the interactive game;   determining user profile information based on the user interactions, the user interactions including user activities associated with the interactive game;   updating the associated user profile with the determined user profile information; and   in response to a user content request, adjusting content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game.   
     
     
         2 . The method of  claim 1  further comprising:
 receiving a user login request prior to presenting the interactive game. 
 
     
     
         3 . The method of  claim 1 , wherein adjusting the content presented to the user includes at least one of: filtering and re-ranking search result content items. 
     
     
         4 . The method of  claim 1  further comprising:
 associating the user profile with a search engine. 
 
     
     
         5 . The method of  claim 4  further comprising:
 receiving a search request including a plurality of search terms; 
 conducting a search operation using the search engine based on the received search request; and 
 adjusting a search results listing of search result items based on the user profile information that includes the user profile information from the user interaction with the interactive game. 
 
     
     
         6 . The method of  claim 1 , wherein the interactive game includes gaming activities that indicate topical preferences for the user. 
     
     
         7 . The method of  claim 6 , wherein the topical preferences include degrees of proficiencies regarding a plurality of content topics. 
     
     
         8 . A system for using gaming operations to determine personalized content, the system comprising:
 a memory device having executable instructions stored thereon; and   a processing device, in response to the executable instructions, operative to:
 present an interactive game to a user, wherein the user is associated with a user profile; 
 while the user interacts with the interactive game, monitor user interactions relating to the interactive game; 
 determine user profile information based on the user interactions, the user interactions including user activities associated with the interactive game; 
 update the associated user profile with the determined user profile information; and 
 in response to a user content request, adjust content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game. 
   
     
     
         9 . The system of  claim 8 , the processing device, in response to executable instructions, further operative to:
 receive a user login request prior to presenting the interactive game.   
     
     
         10 . The system of  claim 8 , wherein adjusting the content presented to the user includes at least one of: filtering and re-ranking search result content items. 
     
     
         11 . The system of  claim 8 , the processing device, in response to executable instructions, further operative to:
 associate the user profile with a search engine.   
     
     
         12 . The system of  claim 11 , the processing device, in response to executable instructions, further operative to:
 receive a search request including a plurality of search terms;   conduct a search operation using the search engine based on the received search request; and   adjust a search results listing of search result items based on the user profile information that includes the user profile information from the user interaction with the interactive game.   
     
     
         13 . The system of  claim 8 , wherein the interactive game includes gaming activities that indicate topical preferences for the user. 
     
     
         14 . The system of  claim 13 , wherein the topical preferences include degrees of proficiencies regarding a plurality of content topics. 
     
     
         15 . Computer readable media comprising program code that when executed by a programmable processor causes execution of a method for using gaming operations to determine personalized content, the media comprising:
 computer program code for presenting an interactive game to a user, wherein the user is associated with a user profile;   computer program code for, while the user interacts with the interactive game, monitoring user interactions relating to the interactive game;   computer program code for determining user profile information based on the user interactions, the user interactions including user activities associated with the interactive game;   computer program code for updating the associated user profile with the determined user profile information; and   computer program code for, in response to a user content request, adjusting content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game.   
     
     
         16 . The computer readable media of  claim 15  further comprising:
 computer program code for receiving a user login request prior to presenting the interactive game. 
 
     
     
         17 . The computer readable media of  claim 15 , wherein adjusting the content presented to the user includes at least one of: filtering and re-ranking search result content items. 
     
     
         18 . The computer readable media of  claim 15  further comprising:
 computer program code for associating the user profile with a search engine. 
 
     
     
         19 . The computer readable media of  claim 18  further comprising:
 computer program code for receiving a search request including a plurality of search terms; 
 computer program code for conducting a search operation using the search engine based on the received search request; and 
 computer program code for adjusting a search results listing of search result items based on the user profile information that includes the user profile information from the user interaction with the interactive game. 
 
     
     
         20 . The computer readable media of  claim 15 , wherein the interactive game includes gaming activities that indicate topical preferences for the user and the topical preferences include degrees of proficiencies regarding a plurality of content topics.