US2011225046A1PendingUtilityA1

Method and System for Presenting Targeted Advertisements

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Assignee: PRIME RES ALLIANCE E INCPriority: Dec 3, 1998Filed: May 17, 2011Published: Sep 15, 2011
Est. expiryDec 3, 2018(expired)· nominal 20-yr term from priority
Inventors:Charles A. ElderingGregory C. Flickinger
H04N 21/44224G06Q 30/02H04N 21/84G06Q 30/0251H04N 21/25883H04N 7/17318H04N 21/4662H04N 21/812H04N 21/466G06Q 30/0255G06Q 30/0269H04H 20/10H04H 60/46H04N 21/25891
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Claims

Abstract

A method and system for presenting targeted advertisements to a subscriber includes extracting probabilistic information about subscriber activities from one or more source and processing the probabilistic information about subscriber activities to generate a subscriber characterization vector.

Claims

exact text as granted — not AI-modified
1 . A method for presenting targeted advertisements to a subscriber, the method comprising: extracting probabilistic information about subscriber activities from one or more sources; and
 processing the probabilistic information about subscriber activities to generate a subscriber characterization vector.   
     
     
         2 . The method of  claim 1 , wherein the probabilistic information contains deterministic information about the subscriber. 
     
     
         3 . The method of  claim 2 , wherein the probabilistic information contains non-deterministic information about the subscriber. 
     
     
         4 . The method of  claim 3 , wherein said processing includes combining the deterministic information and the non-deterministic information to create the subscriber characterization vector. 
     
     
         5 . The method of  claim 1 , wherein the probabilistic information is collected from one or more distributed databases.

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