Method of marketing for absorbent paper products through branded print packaging

Abstract

A method of communicating benefits to a consumer of an absorbent paper product, the method having the steps of: producing an absorbent paper product wherein the absorbent paper product includes a primary benefit and packaging the absorbent paper product for retail sale. The packaging includes a primary brand logo that is associated with an absorbent paper product and a secondary brand logo that is associated with a fabric softener.

1 . A package comprising:
 a roll of an absorbent paper product positioned within the package;   a primary brand logo on the package, wherein the primary brand logo is associated with the roll of the absorbent paper product; and   a secondary brand logo on the package, wherein the secondary brand logo is associated with a fabric softener.   
     
     
         2 . The package of  claim 1 , comprising a plurality of rolls of absorbent paper products within the package. 
     
     
         3 . The package of  claim 1 , wherein the primary brand logo is on an external portion of the package. 
     
     
         4 . The package of  claim 1 , wherein the secondary brand logo is on an external portion of the package. 
     
     
         5 . The package of  claim 1 , wherein the primary brand logo conveys a first product benefit to a consumer, wherein the secondary brand logo conveys a second product benefit to the consumer, and wherein the first product benefit is different than the second product benefit. 
     
     
         6 . The package of  claim 1 , wherein the roll of the absorbent paper product is one of a roll of paper towels and a roll of sanitary tissues. 
     
     
         7 . A package comprising:
 a plurality of rolls of absorbent products;   a primary brand logo on the package, wherein the primary brand logo is associated with the rolls of absorbent products and is configured to convey a first product benefit to a consumer; and   a secondary brand logo on the package, wherein the secondary brand logo is associated with a fabric softener and is configured to convey a second product benefit to the consumer.   
     
     
         8 . The package of  claim 7 , wherein the rolls of absorbent products are one of paper towels and sanitary tissue. 
     
     
         9 . The package of  claim 7 , wherein the secondary brand logo is more prevalent on the package than the primary brand logo. 
     
     
         10 . A package comprising:
 a roll of an absorbent product positioned within the package;   a primary brand logo on the package, wherein the primary brand logo is associated with the roll of the absorbent product and is configured to convey a first product benefit to a consumer; and   a secondary brand logo on the package, wherein the secondary brand logo is configured to convey a second product benefit to the consumer, and wherein the first product benefit is different than the second product benefit.   
     
     
         11 . The package of  claim 10 , wherein the roll of the absorbent product is one of a roll of paper towels and a roll of sanitary tissues. 
     
     
         12 . The package of  claim 10 , wherein the primary brand logo is on an external portion of the package. 
     
     
         13 . The package of  claim 10 , wherein the secondary brand logo is on an external portion of the package. 
     
     
         14 . The package of  claim 10 , comprising a plurality of rolls of absorbent products positioned within the package.