Single Conversion Advertisements

Abstract

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

1 . A method comprising:
 receiving ad information from a seller;   generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed;   transmitting the single conversion ad to one or more potential buyers;   receive an input from one of the one or more potential buyers; and   notifying the seller of the user input.   
     
     
         2 . The method of  claim 1 , where receiving ad information includes receiving a description of the ad and seller contact information. 
     
     
         3 . The method of  claim 2 , where the description of the ad includes user specified keywords. 
     
     
         4 . The method of  claim 1 , where receiving ad information includes receiving ad payment to be deducted according to one or more ad payment metrics. 
     
     
         5 . The method of  claim 4 , where any remaining portion of the ad payment is refunded to the seller after a conversion of the single conversion ad occurs. 
     
     
         6 . The method of  claim 1 , where generating the single conversion ad includes extracting keywords for use in ad targeting from the received ad information. 
     
     
         7 . The method of  claim 1 , where receiving an input from one of the potential buyers further comprises:
 receiving a user selection of the ad;   presenting seller contact options to the user; and   receiving a user selection of a user contact option.   
     
     
         8 . The method of  claim 7 , where presenting seller contact options further comprises:
 determining temporal restrictions on contact information; and   presenting seller contact information in compliance with the temporal restrictions.   
     
     
         9 . The method of  claim 1 , where receiving an input from one of the potential buyers further comprises:
 receiving a user selection of the ad;   directing the user to a landing page including additional ad information and seller contact options; and   receiving a user selection of a user contact option.   
     
     
         10 . The method of  claim 1 , where receiving an input from one of the potential buyers further comprises:
 receiving a user selection of the single conversion ad;   presenting a bidding interface to the user; and   receiving a user bid submission.   
     
     
         11 . The method of  claim 10 , where notifying the seller includes notifying the seller of the user's submitted bid. 
     
     
         12 . The method of  claim 1 , where notifying the seller includes routing a telephone call to the seller from the potential buyer. 
     
     
         13 . The method of  claim 1 , where notifying the seller includes routing an email to the seller from the potential buyer. 
     
     
         14 . The method of  claim 1 , further comprising:
 receiving user comments on the single conversion ad;   providing the comments to the seller; and   receiving seller input updating the single conversion ad.   
     
     
         15 . The method of  claim 1 , where presenting the single conversion ad to one or more potential buyers includes presenting the single conversion ad along with search results responsive to a relevant query. 
     
     
         16 . The method of  claim 1 , further comprising presenting the single conversion ad to additional potential buyers until a conversion of the single conversion ad. 
     
     
         17 . A method comprising:
 receiving a search query from a user;   identifying one or more search results responsive to the search query;   identifying, using one or more processors, a single conversion ad responsive to the search query;   presenting the search results and single conversion ad to the user;   receiving a user selection of the single conversion ad; and   providing seller contact information to the user in response to the user selection.   
     
     
         18 . A system comprising:
 one or more processors configured to interact with a computer-readable medium in order to perform operations comprising:
 receiving ad information from a seller; 
 generating a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; 
 transmitting the single conversion ad to one or more potential buyers; 
 receive an input from one of the one or more potential buyers; and 
 notifying the seller of the user input. 
   
     
     
         19 . The system of  claim 18 , where receiving ad information includes receiving a description of the ad and seller contact information. 
     
     
         20 . The system of  claim 19 , where the description of the ad includes user specified keywords. 
     
     
         21 . The system of  claim 18 , where receiving ad information includes receiving ad payment to be deducted according to one or more ad payment metrics. 
     
     
         22 . The system of  claim 21 , where any remaining portion of the ad payment is refunded to the seller after a conversion of the single conversion ad occurs. 
     
     
         23 . The system of  claim 18 , where generating the single conversion ad includes extracting keywords for use in ad targeting from the received ad information. 
     
     
         24 . The system of  claim 18 , where receiving an input from one of the potential buyers further comprises:
 receiving a user selection of the ad;   presenting seller contact options to the user; and   receiving a user selection of a user contact option.   
     
     
         25 . The system of  claim 24 , where presenting seller contact options further comprises:
 determining temporal restrictions on contact information; and   presenting seller contact information in compliance with the temporal restrictions.   
     
     
         26 . The system of  claim 18 , where receiving an input from one of the potential buyers further comprises:
 receiving a user selection of the ad;   directing the user to a landing page including additional ad information and seller contact options; and   receiving a user selection of a user contact option.   
     
     
         27 . The system of  claim 18 , where receiving an input from one of the potential buyers further comprises:
 receiving a user selection of the single conversion ad;   presenting a bidding interface to the user; and   receiving a user bid submission.   
     
     
         28 . The system of  claim 27 , where notifying the seller includes notifying the seller of the user's submitted bid. 
     
     
         29 . The system of  claim 18 , where notifying the seller includes routing a telephone call to the seller from the potential buyer. 
     
     
         30 . The system of  claim 18 , where notifying the seller includes routing an email to the seller from the potential buyer. 
     
     
         31 . The system of  claim 18 , further configured to perform operations comprising:
 receiving user comments on the single conversion ad;   providing the comments to the seller; and   receiving seller input updating the single conversion ad.   
     
     
         32 . The system of  claim 18 , where presenting the single conversion ad to one or more potential buyers includes presenting the single conversion ad along with search results responsive to a relevant query. 
     
     
         33 . The system of  claim 18 , further comprising presenting the single conversion ad to additional potential buyers until a conversion of the single conversion ad. 
     
     
         34 . A system comprising:
 one or more processors configured to interact with a computer-readable medium in order to perform operations comprising:
 receiving a search query from a user; 
 identifying one or more search results responsive to the search query; 
 identifying a single conversion ad responsive to the search query; 
 presenting the search results and single conversion ad to the user; 
 receiving a user selection of the single conversion ad; and 
 providing seller contact information to the user in response to the user selection. 
   
     
     
         35 . A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
 receiving ad information from a seller;   generating a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed;   transmitting the single conversion ad to one or more potential buyers;   receive an input from one of the one or more potential buyers; and   notifying the seller of the user input.   
     
     
         36 . A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
 receiving a search query from a user;   identifying one or more search results responsive to the search query;   identifying a single conversion ad responsive to the search query;   presenting the search results and single conversion ad to the user;   receiving a user selection of the single conversion ad; and   providing seller contact information to the user in response to the user selection.