System and method for providing content-aware persistent advertisements

Abstract

A method and system of providing content-aware persistent advertisements comprises the steps of ingesting and collecting VDNA (Video DNA) fingerprints of media contents playing on various network-enabled terminals including Internet browsers, mobile devices, tablets, smart televisions and so on; sending the ingested fingerprints along with other information such as metadata, user's location, etc, to the content identification server via Internet or mobile networks, and selecting accurate advertisements according to the media content and relevant information, then finally pushing the advertisements back to user's terminal. With VDNA fingerprint identification, media contents are identified by content instead of metadata or other surrounding information, so that the result of identification can be considered genuine, and the chosen advertisements based on the media content can be persistent across multiple terminals playing the same media content.

1 . A method for providing content-aware persistent advertisements, said method comprising:
 a) extracting and collecting VDNA (Video DNA) fingerprints of media contents playing on various network-enabled terminals including Internet browsers, mobile devices, tablets, smart TVs (television) and so on, and   b) sending said extracted fingerprints along with other information such as metadata, user's location, etc to a content identification server via Internet or mobile networks.   
     
     
         2 . The method as recited in  claim 1 , wherein said content-aware means matching and identification of said media content by content itself instead of metadata information such as title, author, etc. 
     
     
         3 . The method as recited in  claim 1 , wherein said persistent advertisement refers to that when the same media content is playing on multiple terminals, it can be identified and relevant advertisements can be pushed to said terminal according to identification result. 
     
     
         4 . The method as recited in  claim 1 , wherein said persistent advertisement refers to media content related advertisements pushed to said terminal according to said identification result, and those chosen advertisements are mostly similar, but can carry some user specific information such as user's location, terminal type or preferences and so on. 
     
     
         5 . The method as recited in  claim 1 , wherein said media contents can be videos, images, audio, text and any other media type. 
     
     
         6 . The method as recited in  claim 1 , wherein said extracting and collecting VDNA fingerprints is performed on said terminals where said media contents are playing. 
     
     
         7 . The method as recited in  claim 1 , wherein said terminals supported are network-enabled smart devices including PCs (personal computers) running Internet browsers, or dedicated media players, smart mobile devices and tablets, and smart TVs (televisions) and so on. 
     
     
         8 . The method as recited in  claim 1 , wherein said information sent to said content identification server along with said content fingerprints are not mandatory, and users have options to decide what information to share. 
     
     
         9 . The method as recited in  claim 1 , wherein said extracted fingerprints and other information are sent via Internet or mobile networks to said content identification server. 
     
     
         10 . A method for providing content-aware persistent advertisements, said method comprising:
 a) extracting and collecting VDNA (Video DNA) fingerprints of media contents playing on various network-enabled terminals including Internet browsers, mobile devices, tablets, smart TVs (televisions) and so on,   b) sending said extracted fingerprints along with other information such as metadata, user's location, etc to content identification server via Internet or mobile networks,   c) selecting accurate advertisements according to said media content and relevant information, and   d) finally pushing said advertisements back to user's terminal.   
     
     
         11 . The method as recited in  claim 10 , wherein said content fingerprints are identified in said content identification server using said VDNA identification technology, and the result of said identification is considered to be accurate. 
     
     
         12 . The method as recited in  claim 10 , wherein said VDNA can be extracted from any valid format of said media content, and said media content identification heavily relies on the accuracy and swiftness of said VDNA technology. 
     
     
         13 . The method as recited in  claim 10 , wherein said advertisements are selected according to the combination of said identification of said media content and other information from users, along with some business rules given by content provider. 
     
     
         14 . The method as recited in  claim 10 , wherein said advertisements are pushed to said terminals while said content is playing. 
     
     
         15 . A system for providing content-aware persistent advertisements, said system comprising:
 a) Sub-system extracting and collecting VDNA (Video DNA) fingerprints of media contents playing on various network-enabled terminals including Internet browsers, mobile devices, tablets, smart TVs (televisions) and so on,   b) Sub-system sending said extracted fingerprints along with other information such as metadata, user's location, etc to content identification server via Internet or mobile networks,   c) Sub-system selecting accurate advertisements according to said media content and relevant information, and   d) Sub-system pushing said advertisements back to user's terminal.   
     
     
         16 . The system as recited in  claim 15 , wherein said terminals supported are network-enabled smart devices including PCs (personal computers) running Internet browsers, or dedicated media players, smart mobile devices, tablets, and smart TVs (televisions) and so on. 
     
     
         17 . The system as recited in  claim 15 , wherein said terminals supported are equipped with dedicated components such as plugins for Internet browsers, APIs (Application Program Interfaces) for mobile devices and interfaces for said smart TVs to perform content fingerprint extraction, data collection and transmission. 
     
     
         18 . The system as recited in  claim 15 , wherein said network can be used to carry data between said terminals and content providers. 
     
     
         19 . The system as recited in  claim 15 , wherein said advertisements are mainly selected according to result of content identification, and administrator can associate different said advertisements to the same content but push to different terminal devices according to other information provided together by said devices.