Ad privacy management

Abstract

In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving a privacy request from a mobile device, the privacy request including an encoded device identifier; authenticating the request; decoding the device identifier; retrieving mobile device advertising data associated with the decoded device identifier; and applying the privacy request to the mobile device advertising data. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

1 . A method comprising:
 receiving a privacy request from a mobile device, the privacy request including an encoded device identifier;   authenticating the request;   decoding the device identifier;   retrieving mobile device advertising data associated with the decoded device identifier; and   applying, using one or more processors, the privacy request to the mobile device advertising data.   
     
     
         2 . The method of  claim 1 , where authenticating the request includes comparing text provided in response to a security image with the text encoded in the security image. 
     
     
         3 . The method of  claim 1 , further comprising:
 mapping the received device identifier to a random identifier assigned to the device identifier; and   using the random identifier to retrieve the mobile device advertising data.   
     
     
         4 . The method of  claim 1 , where retrieving mobile device advertising data includes retrieving values assigned for each ad presented to a mobile application on the device. 
     
     
         5 . The method of  claim 1 , where retrieving values includes retrieving values associated with conversion tracking for one or more ads. 
     
     
         6 . The method of  claim 1 , where retrieving values includes retrieving values associated with frequency capping. 
     
     
         7 . The method of  claim 1 , where the privacy request is a clear history request and where applying the clear history request includes: resetting the random identifier associated with the device identifier including clearing existing mobile device advertising data associated with the random identifier. 
     
     
         8 . The method of  claim 1 , where the privacy request is a tracking opt out request and where applying the tracking opt out request includes:
 clearing mobile device advertising data and inserting a dummy record, wherein the dummy record indicates that ads provided to the mobile device are not tracked.   
     
     
         9 . The method of  claim 1 , where applying the privacy request to the mobile device advertising data modifies mobile device advertising data for all mobile applications of the mobile device for which data is stored. 
     
     
         10 . The method of  claim 1 , where applying the privacy request to the mobile device advertising data modifies mobile device advertising data for specified mobile applications of the mobile device for which data is stored. 
     
     
         11 . A system comprising:
 a user device; and   one or more computers operable to interact with the device and operable to perform operations comprising:
 receiving a privacy request from a mobile device, the privacy request including an encoded device identifier; 
 authenticating the request; 
 decoding the device identifier; 
 retrieving mobile device advertising data associated with the decoded device identifier; and 
 applying the privacy request to the mobile device advertising data. 
   
     
     
         12 . The system of  claim 11 , where authenticating the request includes comparing text provided in response to a security image with the text encoded in the security image. 
     
     
         13 . The system of  claim 11 , further operable to perform operations comprising:
 mapping the received device identifier to a random identifier assigned to the device identifier; and   using the random identifier to retrieve the mobile device advertising data.   
     
     
         14 . The system of  claim 11 , where retrieving mobile device advertising data includes retrieving values assigned for each ad presented to a mobile application on the device. 
     
     
         15 . The system of  claim 11 , where retrieving values includes retrieving values associated with conversion tracking for one or more ads. 
     
     
         16 . The system of  claim 11 , where retrieving values includes retrieving values associated with frequency capping. 
     
     
         17 . The system of  claim 11 , where the privacy request is a clear history request and where applying the clear history request includes: resetting the random identifier associated with the device identifier including clearing existing mobile device advertising data associated with the random identifier. 
     
     
         18 . The system of  claim 11 , where the privacy request is a tracking opt out request and where applying the tracking opt out request includes:
 clearing mobile device advertising data and inserting a dummy record, wherein the dummy record indicates that ads provided to the mobile device are not tracked.   
     
     
         19 . The system of  claim 11 , where applying the privacy request to the mobile device advertising data modifies mobile device advertising data for all mobile applications of the mobile device for which data is stored. 
     
     
         20 . The system of  claim 11 , where applying the privacy request to the mobile device advertising data modifies mobile device advertising data for specified mobile applications of the mobile device for which data is stored. 
     
     
         21 . A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
 receiving a privacy request from a mobile device, the privacy request including an encoded device identifier;   authenticating the request;   decoding the device identifier;   retrieving mobile device advertising data associated with the decoded device identifier; and   applying the privacy request to the mobile device advertising data.   
     
     
         22 . The computer storage medium of  claim 21 , where authenticating the request includes comparing text provided in response to a security image with the text encoded in the security image. 
     
     
         23 . The computer storage medium of  claim 21 , further comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
 mapping the received device identifier to a random identifier assigned to the device identifier; and   using the random identifier to retrieve the mobile device advertising data.   
     
     
         24 . The computer storage medium of  claim 21 , where retrieving mobile device advertising data includes retrieving values assigned for each ad presented to a mobile application on the device. 
     
     
         25 . The computer storage medium of  claim 21 , where retrieving values includes retrieving values associated with conversion tracking for one or more ads. 
     
     
         26 . The computer storage medium of  claim 21 , where retrieving values includes retrieving values associated with frequency capping. 
     
     
         27 . The computer storage medium of  claim 21 , where the privacy request is a clear history request and where applying the clear history request includes: resetting the random identifier associated with the device identifier including clearing existing mobile device advertising data associated with the random identifier. 
     
     
         28 . The computer storage medium of  claim 21 , where the privacy request is a tracking opt out request and where applying the tracking opt out request includes:
 clearing mobile device advertising data and inserting a dummy record, wherein the dummy record indicates that ads provided to the mobile device are not tracked.   
     
     
         29 . The computer storage medium of  claim 21 , where applying the privacy request to the mobile device advertising data modifies mobile device advertising data for all mobile applications of the mobile device for which data is stored. 
     
     
         30 . The computer storage medium of  claim 21 , where applying the privacy request to the mobile device advertising data modifies mobile device advertising data for specified mobile applications of the mobile device for which data is stored.