System and method for soliciting and receiving merchandise orders

Abstract

A rider signal is transmitted over programming signal. The rider signal is stored in a rider buffer and includes merchandise ordering data. When a user wishes to order the merchandise, the system establishes a channel of communication with an ordering center and places an order according to the data in the rider buffer. The system is particularly useful for implementation in car audio systems and personal computers.

1 . A computerized method for placing merchandize orders and tracking the source of the advertising, comprising:
 receiving over the internet a signal for obtaining audio transmission;   receiving a rider sent over the internet, the rider comprising a rider ID that includes information identifying source of the signal;   when a user clicks on an ordering icon, connecting to ordering center over the internet and placing an order over the internet, wherein the order includes the information identifying the source.   
     
     
         2 . The method of  claim 1 , wherein the rider ID further includes item description and price. 
     
     
         3 . The method of  claim 1 , wherein the rider ID further includes a barcode. 
     
     
         4 . The method of  claim 1 , wherein placing the order comprises transmitting order information in a data field format. 
     
     
         5 . The method of  claim 1 , wherein the rider ID comprises radio station identification. 
     
     
         6 . The method of  claim 1 , wherein the rider ID comprises radio station call letters. 
     
     
         7 . A computerized method for providing radio programming to a user of the computer, comprising:
 displaying icons for the user to select a particular programming format ;   once the format is chosen by the user, providing icons of radio stations having such programming format;   once a station is selected by the user, obtaining the station program transmission over the Internet for listening over the computer.   
     
     
         8 . The method of  claim 7 , further comprising receiving a rider transmitted over the Internet and storing in the computer rider data from the rider. 
     
     
         9 . The method of  claim 8 , further comprising when a user clicks on an ordering icon, placing an order over the internet, wherein the order includes the rider data. 
     
     
         10 . The method of  claim 9 , wherein placing the order comprises transmitting the order information in a data field format. 
     
     
         11 . The method of  claim 8 , wherein the rider comprises radio station identification. 
     
     
         12 . The method of  claim 8 , wherein the rider comprises radio station call letters.