Application purchasing

Abstract

The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.

1 . A method comprising:
 presenting an application offering a product for purchase, the application being from a first entity, the product for purchase being from a second entity;   presenting a purchase interface within the application offering the product for purchase;   receiving a purchase indication by the purchase interface; and   removing the purchase interface upon completing a purchase transaction without navigating away from the application.   
     
     
         2 . The method of  claim 1 , further comprising:
 initially presenting a portion of the interface offering the product for purchase and upon receiving an input or selection in the portion of the interface revealing the full application.   
     
     
         3 . The method of  claim 1 , wherein the purchase interface is presented after receiving an input into the application offering the product for purchase indicating that the user desires to purchase the product. 
     
     
         4 . The method of  claim 1 , wherein the purchase interface is translucent. 
     
     
         5 . The method of  claim 1 , wherein the purchase interface is an interface to the second entity. 
     
     
         6 . The method of  claim 1 , wherein the application is an advertisement. 
     
     
         7 . The method of  claim 1 , wherein the application is from an application server that targets applications to users. 
     
     
         8 . The method of  claim 1 , wherein the purchase interface is for purchasing a product directly from an online store. 
     
     
         9 . A product comprising:
 a non-transitory machine-readable medium; and   machine-executable instructions stored on the machine-readable medium for presenting a portion of an application offering a product for purchase, the application being from a first entity;   receiving an input in the portion of the application;   presenting the full application in response to receiving the input;   receiving a selection in the portion of the application indicating that a user desires to purchase the product;   presenting a purchase interface overlaid the application, the purchase interface being from a second entity; and   completing a sales transaction without navigating away from the application.   
     
     
         10 . The product of  claim 9 , wherein the purchase interface is translucent. 
     
     
         11 . The product of  claim 9 , wherein the purchase interface is partially transparent. 
     
     
         12 . The product of  claim 9 , wherein the application is an advertisement. 
     
     
         13 . The product of  claim 9 , wherein the application is from an application server that targets applications to users. 
     
     
         14 . A system for presenting a purchase interface comprising:
 a processor configured to present an application offering a product for purchase, the application being from a first entity;   a communications interface configured to communicate with an online store, the online store being an entity offering the product for purchase;   the processor further configured to present a purchase interface overlaid the application, the purchase interface including information received from the online store via the communications interface; and   an input device for receiving inputs effective to cause the communications interface to communicate with the online store to complete a purchase of the product without navigating away from the application.   
     
     
         15 . The system of  claim 14 , wherein the processor is two or more processors. 
     
     
         16 . The system of  claim 14 , wherein the purchase interface is translucent. 
     
     
         17 . The system of  claim 14 , wherein the purchase interface is partially transparent. 
     
     
         18 . The system of  claim 14 , wherein the application is an advertisement. 
     
     
         19 . The system of  claim 14 , wherein the application is from an application server that targets applications to users. 
     
     
         20 . The system of  claim 14 , wherein the purchase interface is for purchasing a product directly from an online store.