US2012030031A1PendingUtilityA1

User-specified online advertising

42
Individually held — no corporate assignee on recordPriority: Oct 25, 2006Filed: Oct 11, 2011Published: Feb 2, 2012
Est. expiryOct 25, 2026(~0.2 yrs left)· nominal 20-yr term from priority
Inventors:Timothy Armstrong
H04L 67/53G06Q 30/0275G06Q 30/0273G06Q 30/0205G06Q 30/02G06Q 30/0269G06Q 30/0277G06Q 30/0263H04L 41/22H04L 67/02
42
PatentIndex Score
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Claims

Abstract

Methods, systems, and apparatus, including computer program products, for sponsoring content are disclosed. Input from a user is received, the input specifying one or more content items for inclusion in a respective space on each of one or more personal online properties associated with the user. The input is made accessible to a plurality of users through the one or more personal online properties, the plurality of users being associated with the user on a social network. One or more advertisements relevant to the input are provided to the plurality of users through the one or more personal online properties.

Claims

exact text as granted — not AI-modified
1 . A computer-implemented method, comprising:
 receiving input from a user, the input specifying one or more content items for inclusion in a respective space on each of one or more personal online properties associated with the user;   making the input accessible to a plurality of users through the one or more personal online properties, the plurality of users being associated with the user on a social network; and   providing, by one or more processors, one or more advertisements relevant to the input to the plurality of users through the one or more personal online properties.   
     
     
         2 . The method of  claim 1 , wherein the one or more personal online properties are respective personal spaces of the plurality of users on the social network. 
     
     
         3 . The method of  claim 1 , wherein the respective space is a space for posting announcements. 
     
     
         4 . The method of  claim 1 , wherein the respective space is a space for posting bulletins. 
     
     
         5 . The method of  claim 1 , wherein the respective space is a space for listing members of a respective personal network on the social network. 
     
     
         6 . The method of  claim 1 , wherein the respective space is a space for introducing new members added to a respective personal network on the social network. 
     
     
         7 . The method of  claim 1 , wherein the one or more advertisements are targeted to the plurality of users based on respective profiles of the plurality of users on the social network. 
     
     
         8 . The method of  claim 1 , wherein the one or more content items are provided by third-party websites distinct from personal online properties within the social network. 
     
     
         9 . The method of  claim 1 , wherein the input from the user includes one or more of selecting, commenting on, rating, interacting with, or endorsing the one or more content items through one or more web interfaces. 
     
     
         10 . The method of  claim 1 , further comprising:
 providing a bidding process for sponsors to include advertising content with the input on the one or more personal online properties.   
     
     
         11 . The method of  claim 1 , further comprising:
 evaluating one or more characteristics associated with the user against criteria provided by one or more sponsors of the content items before making the input accessible through the one or more personal online properties associated with the user.   
     
     
         12 . A non-transitory computer-readable media having instructions stored thereon, the instructions, when executed by one or more processors, cause the processors to perform operations comprising:
 receiving input from a user, the input specifying one or more content items for inclusion in a respective space on each of one or more personal online properties associated with the user;   making the input accessible to a plurality of users through the one or more personal online properties, the plurality of users being associated with the user on a social network; and   providing one or more advertisements relevant to the input to the plurality of users through the one or more personal online properties.   
     
     
         13 . The computer-readable medium of  claim 12 , wherein the one or more personal online properties are respective personal spaces of the plurality of users on the social network. 
     
     
         14 . The computer-readable medium of  claim 12 , wherein the respective space is a space for listing members of a respective personal network on the social network. 
     
     
         15 . The computer-readable medium of  claim 12 , wherein the respective space is a space for introducing new members added to a respective personal network on the social network. 
     
     
         16 . The computer-readable medium of  claim 12 , wherein the one or more advertisements are targeted to the plurality of users based on respective profiles of the plurality of users on the social network. 
     
     
         17 . The computer-readable medium of  claim 12 , wherein the one or more content items are provided by third-party websites distinct from personal online properties within the social network. 
     
     
         18 . The computer-readable medium of  claim 12 , wherein the input from the user includes one or more of selecting, commenting on, rating, interacting with, or endorsing the one or more content items through one or more web interfaces. 
     
     
         19 . The computer-readable medium of  claim 1 , wherein the operations further comprise:
 providing a bidding process for sponsors to include advertising content with the input on the one or more personal online properties.   
     
     
         20 . The computer-readable medium of  claim 12 , wherein the operations further comprise:
 evaluating one or more characteristics associated with the user against criteria provided by one or more sponsors of the content items before making the input accessible through the one or more personal online properties associated with the user.   
     
     
         21 . A system, comprising:
 one or more processors; and   memory having instructions stored thereon, the instructions, when executed by the one or more processors, cause the processors to perform operations comprising:   receiving input from a user, the input specifying one or more content items for inclusion in a respective space on each of one or more personal online properties associated with the user;   making the input accessible to a plurality of users through the one or more personal online properties, the plurality of users being associated with the user on a social network; and   providing one or more advertisements relevant to the input to the plurality of users through the one or more personal online properties.   
     
     
         22 . The system of  claim 21 , wherein the one or more personal online properties are respective personal spaces of the plurality of users on the social network. 
     
     
         23 . The system of  claim 21 , wherein the respective space is a space for listing members of a respective personal network on the social network. 
     
     
         24 . The system of  claim 21 , wherein the respective space is a space for introducing new members added to a respective personal network on the social network. 
     
     
         25 . The system of  claim 21 , wherein the one or more advertisements are targeted to the plurality of users based on respective profiles of the plurality of users on the social network. 
     
     
         26 . The system of  claim 21 , wherein the one or more content items are provided by third-party websites distinct from personal online properties within the social network. 
     
     
         27 . The system of  claim 21 , wherein the input from the user includes one or more of selecting, commenting on, rating, interacting with, or endorsing the one or more content items through one or more web interfaces. 
     
     
         28 . The system of  claim 21 , wherein the operations further comprise:
 providing a bidding process for sponsors to include advertising content with the input on the one or more personal online properties.   
     
     
         29 . The system of  claim 21 , wherein the operations further comprise:
 evaluating one or more characteristics associated with the user against criteria provided by one or more sponsors of the content items before making the input accessible through the one or more personal online properties associated with the user.   
     
     
         30 . A computer-implemented method, comprising:
 receiving input from a user, the input specifying one or more content items for inclusion in one or more personal online properties associated with the user;   making the input accessible to a plurality of users through the one or more personal online properties, the plurality of users being associated with the user on a social network; and   providing, by one or more processors, one or more advertisements relevant to the input to the plurality of users through a respective space on each of the one or more personal online properties.

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