US2012042336A1PendingUtilityA1

Digital Television With Subscriber Conference Overlay

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Individually held — no corporate assignee on recordPriority: Jun 10, 1998Filed: Oct 31, 2011Published: Feb 16, 2012
Est. expiryJun 10, 2018(expired)· nominal 20-yr term from priority
Inventors:Dennis S. FernandezIrene Y. Hu
H04L 12/1813H04N 21/4316H04N 21/42204H04N 21/2543H04N 21/47H04N 5/445H04N 21/4788H04N 7/15H04N 21/812H04N 21/4786H04N 7/17318H04N 21/426
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PatentIndex Score
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References
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Claims

Abstract

Digital television system overlays subscriber two-way communication during broadcast program delivery to create virtual audience community. Individual or group billing and advertisement is personalized per DTV receiver program viewing and/or conferencing activity. Subscriber receiver includes camera and other media I/O device for multi-way video conferencing. Participants may be added or removed dynamically during programming or conferencing.

Claims

exact text as granted — not AI-modified
We claim: 
     
         1 . Internet television advertising method comprising:
 monitoring subscriber search/transaction activity; and   directing advertisement to a monitored subscriber through integrated multimedia service comprising broadband data services, digital television broadcast, and multi-user gaming applications.

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