Method and System for Targeted Content Distribution Using Tagged Data Streams

Abstract

Methods, systems, and products target content based on profiles. A content tag associated with a content item is received and compared to a profile tag. When no match occurs, and the user profile contains no more profile tags, then another content tag is retrieved and successively compared to the profile tags until a match occurs. A score is incremented when the match occurs, and the score is compared to a threshold value. When the score satisfies the threshold value, then the content item is appropriate for presentation.

1 . A method, comprising:
 receiving content tags associated with a content item;   storing the content tags in memory;   retrieving profile tags from a user profile stored in the memory;   successively comparing the content tag to the profile tags until a match occurs;   when no match occurs and the user profile contains no more profile tags, then retrieving another content tag and successively comparing the another content tag to the profile tags until the match occurs;   incrementing a score when the match occurs;   comparing the score to a threshold value; and   when the score satisfies the threshold value, then determining the content item is appropriate for presentation.   
     
     
         2 . The method according to  claim 1 , further comprising setting an initial value of the score to zero. 
     
     
         3 . The method according to  claim 1 , further comprising storing the content item in the memory. 
     
     
         4 . The method according to  claim 1 , further comprising retrieving multiple identifiers of the content tag from the memory. 
     
     
         5 . The method according to  claim 4 , further comprising retrieving multiple identifiers of a profile tag from the user profile. 
     
     
         6 . The method according to  claim 5 , wherein successively comparing the content tag to the profile tags comprises successively comparing each identifier of the content tag to each identifier of the profile tag. 
     
     
         7 . The method according to  claim 1 , further comprising determining the content item is inappropriate for presentation when the score is less than the threshold value. 
     
     
         8 . A system for targeting content, comprising:
 a processor;   memory; and   code stored in the memory that when executed causes the processor to:
 receive content tags associated with a content item; 
 store the content tags in memory; 
 retrieve profile tags from a user profile stored in the memory; 
 successively compare a content tag to the profile tags until a match occurs; 
   when no match occurs and the user profile contains no more profile tags, then retrieve another content tag and successively compare the another content tag to the profile tags until the match occurs;   increment a score when the match occurs;   compare the score to a threshold value; and   when the score satisfies the threshold value, then determine the content item is appropriate for presentation.   
     
     
         9 . The system of  claim 8 , wherein the code further causes the processor to set an initial value of the score to zero. 
     
     
         10 . The system of  claim 8 , wherein the code further causes the processor to store the content item in the memory. 
     
     
         11 . The system of  claim 8 , wherein the code further causes the processor to retrieve multiple identifiers of the content tag from the memory. 
     
     
         12 . The system of  claim 11 , wherein the code further causes the processor to retrieve multiple identifiers of a profile tag from the user profile. 
     
     
         13 . The system of  claim 12 , wherein the code further causes the processor to successively compare each identifier of the content tag to each identifier of the profile tag. 
     
     
         14 . The system of  claim 8 , wherein the code further causes the processor to determine the content item is inappropriate for presentation when the score is less than the threshold value. 
     
     
         15 . A computer readable storage medium storing processor executable instructions for performing a method of targeting content, the method comprising:
 receiving content tags associated with a content item;   storing the content tags in memory;   retrieving profile tags from a user profile stored in the memory;   successively comparing the content tag to the profile tags until a match occurs;   when no match occurs and the user profile contains no more profile tags, then retrieving another content tag and successively comparing the another content tag to the profile tags until the match occurs;   incrementing a score when the match occurs;   comparing the score to a threshold value; and   when the score satisfies the threshold value, then determining the content item is appropriate for presentation.   
     
     
         16 . The computer readable storage medium of  claim 15 , further comprising instructions for setting an initial value of the score to zero. 
     
     
         17 . The computer readable storage medium of  claim 15 , further comprising instructions for storing the content item in the memory. 
     
     
         18 . The computer readable storage medium of  claim 15 , further comprising instructions for:
 retrieving multiple identifiers of the content tag;   retrieving multiple identifiers of a profile tag; and   successively comparing each identifier of the content tag to each identifier of the profile tag.   
     
     
         19 . The computer readable storage medium of  claim 15 , further comprising instructions for determining the content item is inappropriate for presentation when the score is less than the threshold value.