Marketing method

Abstract

A server implements a marketing method. The server may receive a wireless call or message originating at a given facility and return a menu of choices particular to that facility. On receiving a choice selected from said menu, the server may return one or more messages with information particular to a part of said given facility. The information may be a marketing incentive, marketing information, or a promotion.

1 . A marketing method comprising, at a server:
 receiving a wireless call or message originating at a given facility;   returning a menu of choices particular to that facility;   on receiving a choice selected from said menu, returning one or more messages with information particular to a part of said given facility.   
     
     
         2 . The method of  claim 1  wherein said information is a marketing incentive, marketing information, or a promotion. 
     
     
         3 . The method of  claim 1  wherein said information is a promotional code. 
     
     
         4 . The method of  claim 2  wherein said receiving a wireless call or message originating at a given facility comprises receiving said call or message with an associated geographic indication. 
     
     
         5 . The method of  claim 4  wherein said geographic indication is a GPS location indicator. 
     
     
         6 . The method of  claim 4  wherein said geographic indication is a cell sector identifier. 
     
     
         7 . The method of  claim 2  wherein said facility is shopping facility and said information is a marketing incentive from at least one store in said shopping facility. 
     
     
         8 . The method of  claim 2  further comprising, subsequent to said returning said one or more messages, receiving updated message content for at least one of said one or more messages. 
     
     
         9 . The method of  claim 8  further comprising storing at least one updated message based on said message content. 
     
     
         10 . The method of  claim 9  wherein said updated message replaces one of said one or more messages. 
     
     
         11 . The method of  claim 8  further comprising returning said at least one updated message. 
     
     
         12 . The method of  claim 8  further comprising returning said at least one updated message if a time between said receiving a choice selected from said menu and said receiving updated message content is less than a pre-determined time. 
     
     
         13 . The method of  claim 2  wherein said receiving a wireless call or message comprises receiving a short messaging service message. 
     
     
         14 . The method of  claim 2  wherein said receiving a wireless call or message comprises receiving a wireless cellular telephone call. 
     
     
         15 . The method of  claim 14  wherein said wireless cellular telephone call is made to a destination number terminated at said server and wherein said server terminates a plurality of destination numbers and wherein said facility is identified by said destination number. 
     
     
         16 . The method of  claim 7  wherein said menu of choices comprises a list of retail verticals. 
     
     
         17 . The method of  claim 3  wherein said promotional code is time limited. 
     
     
         18 . A marketing method comprising, at a server:
 receiving an indication of a cell phone being geographically in a given facility,   returning to said cell phone a menu of choices particular to that facility;   on receiving a choice selected from said menu, returning a message with information particular to a part of said given facility.   
     
     
         19 . A computer readable medium containing computer executable instructions which, when executed by a processor of a server cause said server to
 on receiving a wireless call or message originating at a given facility, returning a menu of choices particular to that facility;   on receiving a choice selected from said menu, returning one or more messages with information particular to a part of said given facility.   
     
     
         20 . The computer readable medium of  claim 18  wherein said information is a marketing incentive, marketing information, or a promotion.