System and method for selecting a gift based on a web page context

Abstract

Disclosed herein are systems, methods, and non-transitory computer-readable storage media for processing gifts based on a web page context. A system practicing the method receives an indication that a giver has selected a user-selectable object on a web page, the selectable object being associated with a gift the giver desires to give to a recipient. The system presents to the giver a proposed gift based on a context of the web page. Upon giver confirmation of the gift for the recipient, the system establishes a policy such that when the recipient makes a qualifying purchase to buy the gift using a recipient account, wherein the recipient account exists prior to the giver confirmation, a gift amount is applied to the recipient account.

1 . A method comprising:
 receiving an indication that a giver has selected a user-selectable object on a web page, the selectable object being associated with a gift the giver desires to give to a recipient;   presenting to the giver a proposed gift based on a context of the web page; and   upon giver confirmation of the gift for the recipient, establishing a policy such that when the recipient makes a qualifying purchase to buy the gift using a recipient account, wherein the recipient account exists prior to the giver confirmation, a gift amount is applied to the recipient account.   
     
     
         2 . The method of  claim 1 , wherein the giver is associated with a giver account that existed prior to the giver confirmation, and wherein the recipient account is independent of the giver account. 
     
     
         3 . The method of  claim 1 , wherein the proposed gift comprises one of a product category, a family of products, a set of products sharing at least one common attribute, a product line, and a specific product. 
     
     
         4 . The method of  claim 1 , further comprising identifying a giver profile prior to the giver confirmation. 
     
     
         5 . The method of  claim 4 , wherein the proposed gift is further based on the giver profile. 
     
     
         6 . The method of  claim 1 , wherein receiving a selection of the recipient is part of the giver confirmation. 
     
     
         7 . The method of  claim 1 , wherein the context comprises at least one of a current view of the web page, a browsing history, and user interactions with the web page. 
     
     
         8 . The method of  claim 1 , further comprising:
 upon the giver navigating away from the web page to a new web page, updating the proposed gift based on a new context of the new web page.   
     
     
         9 . The method of  claim 8 , wherein the user-selectable object persists between the web page and the new web page. 
     
     
         10 . The method of  claim 1 , further comprising sending a notification that the policy has been established to at least one of the giver and the recipient. 
     
     
         11 . A system comprising:
 a processor;   a memory storing instructions for controlling the processor to perform steps comprising:
 receiving an indication that a giver has selected a user-selectable object on a web page, the selectable object being associated with a gift the giver desires to give to a recipient; 
 presenting to the giver a proposed gift based on a context of the web page; and 
 upon giver confirmation of the gift for the recipient, establishing a policy such that when the recipient makes a qualifying purchase to buy the gift using a recipient account, wherein the recipient account exists prior to the giver confirmation, a gift amount is applied to the recipient account. 
   
     
     
         12 . The system of  claim 11 , wherein the giver is associated with a giver account that existed prior to the giver indication, and wherein the recipient account is independent of the giver account. 
     
     
         13 . The system of  claim 11 , wherein the proposed gift comprises one of a product category, a family of products, a set of products sharing at least one common attribute, a product line, and a specific product. 
     
     
         14 . The system of  claim 11 , the instructions further controlling the processor to perform steps comprising:
 identifying a giver profile prior to the giver confirmation.   
     
     
         15 . The system of  claim 14 , wherein the proposed gift is further based on the giver profile. 
     
     
         16 . A non-transitory computer-readable storage medium storing instructions which, when executed by a computing device, cause the computing device to perform steps comprising:
 receiving an indication that a giver has selected a user-selectable object on a web page, the selectable object being associated with a gift the giver desires to give to a recipient;   presenting to the giver a proposed gift based on a context of the web page; and   upon giver confirmation of the gift for the recipient, establishing a policy such that when the recipient makes a qualifying purchase to buy the gift using a recipient account, wherein the recipient account exists prior to the giver confirmation, a gift amount is applied to the recipient account.   
     
     
         17 . The non-transitory computer-readable storage medium of  claim 16 , wherein the context comprises at least one of a current view of the web page, a browsing history, and user interactions with the web page. 
     
     
         18 . The non-transitory computer-readable storage medium of  claim 16 , further comprising:
 upon the giver navigating away from the web page to a new web page, updating the proposed gift based on a new context of the new web page.   
     
     
         19 . The non-transitory computer-readable storage medium of  claim 18 , wherein the user-selectable object persists between the web page and the new web page. 
     
     
         20 . The non-transitory computer-readable storage medium of  claim 16 , the instructions further comprising receiving from the giver a selection of the recipient.