System and method for assessing mobile application value

Abstract

A method and system for assessing a value of a first application with respect to a use of a mobile communication device in communication with a second communication device are presented. The method entails assigning a set of proximity values that relate the use of the application to the communication between the mobile communication device and the second communication device, and determining an impact and a value based on the proximity values. The proximity values may include a relationship proximity value, a time proximity value, a geographical proximity value, an action proximity value, and one or more user-defined proximity values. The determined value may be expressed as a monetary value.

1 . A system for assessing a value of a first application with respect to a use of a first mobile communication device, the system comprising at least one computer server in communication with the first mobile communication device via a network and at least a second communication device in communication with the first mobile communication device via the network, wherein the server is configured to:
 detect a use of the first mobile communication device with respect to the second communication device, wherein the detected use includes a use of the first application and a communication with the second communication device;   assign at least a first proximity value to the detected use of the first mobile communication device with respect to the second communication device and the use of the first application;   use the assigned at least first proximity value to determine an impact of the detected use of the first application upon the detected use of the first mobile communication device; and   use the determined impact to assess a value of the detected use of the first application with respect to the detected use of the first mobile communication device.