Identifying purchase patterns and marketing based on user mood

Abstract

A system and method for facilitating electronic commerce over a network, according to one or more embodiments, includes communicating with a user via a user device and a business entity via a business entity device over the network, monitoring user navigation events over the network, determining a mood of the user based on user navigation behavior, marketing to the user based on the mood of the user, and storing user information related to the user navigation events and the mood of the user.

1 . A method for facilitating transactions over a network, the method comprising:
 at a server, communicating with a user via a user device and a business entity via a business entity device over the network;   at the server, monitoring user navigation events over the network;   at the server, determining a mood of the user based on current user navigation behavior;   at the server, marketing to the user based on the mood of the user at the time of the current user navigation behavior; and   at the server, storing user information related to the user navigation events and the mood of the user.   
     
     
         2 . The method of  claim 1 , further comprising:
 at the server, prompting the user to login over the network after communicating with the user via the user device over the network;   at the server, obtaining user information including user identity information from the user via the user device over the network;   at the server, determining the identity of the user based on the user information; and   at the server, accessing a user account related to the user based on the identity of the user.   
     
     
         3 . The method of  claim 1 , further comprising tracking user navigation events over the network at the server. 
     
     
         4 . The method of  claim 1 , further comprising:
 at the server, monitoring user selection events over the network; and   at the server, tracking user selection events over the network, wherein determining the mood of the user is based on user navigation behavior and user selection events.   
     
     
         5 . The method of  claim 1 , further comprising:
 at the server, monitoring user purchase events over the network; and   at the server, tracking user purchase events over the network, wherein determining the mood of the user is based on user navigation behavior and user purchase events.   
     
     
         6 . The method of  claim 1 , wherein determining the mood of the user includes determining at least one of a psychological state, emotional state, and a physical state of the user. 
     
     
         7 . The method of  claim 1 , wherein the business entity comprises at least one of a merchant entity, social network entity, and an information resource entity, and the business entity maintains a network based website on the network including at least one of a merchant site, social network site, and an information resource site. 
     
     
         8 . The method of  claim 1 , wherein marketing to the user includes sending marketing messages to the user via the user device over the network based on the mood of the user. 
     
     
         9 . The method of  claim 1 , wherein the method is performed by the network server adapted to communicate with the user device and the business entity device over the network. 
     
     
         10 . A system for facilitating transactions over a network, the system comprising:
 a communication component adapted to:
 communicate with a user via a user device and a business entity via a business entity device over the network; 
   a processing component adapted to:
 monitor user navigation events over the network; 
 determine a mood of the user based on current user navigation behavior; 
 market to the user based on the mood of the user at the time of the current user navigation behavior; and 
 store user information related to the user navigation events and the mood of the user. 
   
     
     
         11 . The system of  claim 10 , wherein the processing component is adapted to:
 prompt the user to login over the network after communicating with the user via the user device over the network;   obtain user information including user identity information from the user via the user device over the network;   determine the identity of the user based on the user information; and   access a user account related to the user based on the identity of the user.   
     
     
         12 . The system of  claim 10 , wherein the processing component is adapted to track user navigation events over the network. 
     
     
         13 . The system of  claim 10 , wherein the processing component is adapted to:
 monitor user selection events over the network; and   track user selection events over the network, wherein determining the mood of the user is based on user navigation behavior and user selection events.   
     
     
         14 . The system of  claim 10 , wherein the processing component is adapted to:
 monitor user purchase events over the network; and   track user purchase events over the network, wherein determining the mood of the user is based on user navigation behavior and user purchase events.   
     
     
         15 . The system of  claim 10 , wherein the mood of the user comprises at least one of a psychological state, emotional state, and a physical state of the user. 
     
     
         16 . The system of  claim 10 , wherein the business entity comprises at least one of a merchant entity, social network entity, and an information resource entity, and the business entity maintains a network based website on the network including at least one of a merchant site, social network site, and an information resource site. 
     
     
         17 . The system of  claim 10 , wherein marketing to the user includes sending marketing messages to the user via the user device over the network based on the mood of the user. 
     
     
         18 . A computer readable medium on which are stored computer readable instructions and when executed causes a processor to:
 communicate with a user via a user device and a merchant via a merchant device over the network;   monitor user navigation events over the network;   determine a mood of the user based on user navigation behavior;   market to the user based on the mood of the user; and   store user information related to the user navigation events and the mood of the user.   
     
     
         19 . The computer readable medium of  claim 18 , wherein the mood of the user comprises at least one of a psychological state, emotional state, and a physical state of the user. 
     
     
         20 . The computer readable medium of  claim 18 , wherein marketing to the user includes sending marketing messages to the user via the user device over the network based on the mood of the user.