Integration of a Wall-to-Wall Advertising Unit and Digital Media Content

Abstract

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.

1 . A method for dynamic integration and presentation of advertising content and media content, the method comprising:
 receiving, by a server computing device, a request for media content from a remote computing device;   providing, by the server computing device in response to the request, an interactive advertising unit comprising:
 a first content layer including the requested media content, a media player, and website content; 
 a second content layer including the advertising content, wherein the advertising content comprises video content; and 
 an integration module configured to:
 display the video content to match the boundaries of the media player; 
 extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer; 
 reduce the display area of the video content after a period of time to match the boundaries of the media player; 
 display the requested media content in the media player. 
 
   
     
     
         2 . The method of  claim 1 , the integration module further configured to:
 manage the spatial presentation of the requested media content and the advertising content;   synchronize the temporal presentation of the requested media content and the advertising content; and   control the presentation priority of the requested media content and the advertising content.   
     
     
         3 . The method of  claim 2 , wherein managing the spatial presentation includes positioning the advertising content over the media player so as to obscure the requested media content. 
     
     
         4 . The method of  claim 1 , wherein the integration module displays an animation in extending the display area of the video content beyond the boundaries of the media player. 
     
     
         5 . The method of  claim 4 , wherein the animation is synchronized with playback of the video content. 
     
     
         6 . The method of  claim 1 , wherein the integration module extends the display area of the video content to a widescreen format. 
     
     
         7 . The method of  claim 1 , wherein the video content is displayed in a high definition resolution. 
     
     
         8 . The method of  claim 1 , the integration module further configured to:
 display a user interface feature within the boundaries of the media player after extending the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer; and   display, in response to receiving input associated with the user interface feature, the video content in a fullscreen format, wherein display of the fullscreen format obscures the requested media content, media player, and website content of the first content layer.   
     
     
         9 . The method of  claim 1 , wherein the integration module displays an animation in reducing the display area of the video content to match the boundaries of the media player. 
     
     
         10 . The method of  claim 1 , the integration module further configured to receive input based on a user action. 
     
     
         11 . The method of  claim 1 , wherein the video content includes a graphical representation of an advertised product, an advertised service, or both. 
     
     
         12 . The method of  claim 1 , wherein the integration module is configured to transmit one or more commands from the second content layer to the first content layer, the one or more commands operable to control playback of the requested media content in the media player. 
     
     
         13 . A system for dynamic integration and presentation of advertising content and media content, the system comprising:
 a server computing device configured to:
 receive a request for media content from a remote computing device; 
 provide, in response to the request, an interactive advertising unit comprising:
 a first content layer including the requested media content, a media player, and website content; 
 a second content layer including the advertising content, wherein the advertising content comprises video content; and 
 an integration module configured to:
 display the video content to match the boundaries of the media player; 
 extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer; 
 reduce the display area of the video content after a period of time to match the boundaries of the media player; and 
 display the requested media content in the media player. 
 
 
   
     
     
         14 . A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:
 receive a request for media content from a remote computing device;   provide, in response to the request, an interactive advertising unit comprising:
 a first content layer including the requested media content, a media player, and website content; 
 a second content layer including the advertising content, wherein the advertising content comprises video content; and 
 an integration module configured to:
 display the video content to match the boundaries of the media player; 
 extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer; 
 reduce the display area of the video content after a period of time to match the boundaries of the media player; and 
 display the requested media content in the media player.