System for multimedia viewing based on entitlements

Abstract

An advertising control method is described. The method includes receiving an advertisement identification message (AIM) ( 127 ) at a first mobile device ( 125 ), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

1 .- 93 . (canceled) 
     
     
         94 . A content distribution method comprising:
 storing an entitlement associated with a content item in an entitlement store;   receiving the entitlement from the entitlement store at a communication unit; and   sending the entitlement from the communication unit to a display unit.   
     
     
         95 .- 100 . (canceled) 
     
     
         101 - 126 . (canceled) 
     
     
         127 . An object comprising:
 an entitlement store storing an entitlement associated with a content item; and   a communication unit operative to receive the entitlement from the entitlement store and send the entitlement to a display unit.   
     
     
         128 . The object according to  claim 127  and wherein the communication unit is operative to securely send the entitlement to the display unit. 
     
     
         129 . The object according to  claim 127  and wherein the display unit is external to the object. 
     
     
         130 . The object according to  claim 127  and also comprising:
 a content display unit (CDU) operative to receive the entitlement, the CDU comprising the display unit. 
 
     
     
         131 . The object according to  claim 127  and also comprising:
 an entitlement enablement receiving unit.