US2012240019A1PendingUtilityA1

Method and system for tracking web link usage

48
Assignee: NUZZI FRANK ANTHONYPriority: Mar 17, 2011Filed: Mar 17, 2011Published: Sep 20, 2012
Est. expiryMar 17, 2031(~4.7 yrs left)· nominal 20-yr term from priority
H04L 67/535G06F 16/9535H04L 67/63G06F 16/24575H04L 67/02
48
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Claims

Abstract

A method and system for tracking web link usage is provided. An example system includes a request detector, a click history module, a link presentation generator, and a serving module. The request detector may be configured to receive a request for a web page comprising a web link. The click history module may be configured to access click history associated with the user account. The link presentation generator may be configured to modify the web page, utilizing the click history. The serving module may be configured to serve the modified web page in response to the request for the web page.

Claims

exact text as granted — not AI-modified
1 . A method comprising:
 receiving a request for a web page comprising a web link, the request associated with a user account;   accessing click history associated with the user account, the click history storing a time-since-click value, the time-since-click value reflecting a measure of time since the web link was activated utilizing the user account;   using at least one processor, modifying the web page utilizing the click history to generate a modified web page; and   serving the modified web page in response to the request for the web page.   
     
     
         2 . The method of  claim 1 , wherein the modifying of the web page comprises selecting, utilizing the click history, a highlighted presentation from a plurality of highlighted presentations to be applied to the web link. 
     
     
         3 . The method of  claim 2 , wherein a first highlighted presentation from the plurality of highlighted presentations indicate that less than a predetermined amount of time elapsed since the last time the web link was activated utilizing the user account. 
     
     
         4 . The method of  claim 1 , wherein the modifying of the web page comprises adding one or more information items from information items stored in the click history to be presented on the modified web page as associated with the web link. 
     
     
         5 . The method of  claim 4 , wherein the one or more information items are to be presented on the modified web page in response to detecting a cursor positioned over the web link. 
     
     
         6 . The method of  claim 1 , wherein the click history is to store respective time-since-click values for a plurality of web links activated utilizing the user account, the plurality of web links comprising the web link. 
     
     
         7 . The method of  claim 6 , wherein the click history is to store a frequency-of-use value, the frequency-of-use value reflecting frequency with which the web link was being activated utilizing the user account. 
     
     
         8 . The method of  claim 7 , wherein the click history is to store respective rank values for the plurality of web links, a rank value for a web link from the plurality of web links calculated based on the frequency-of-use value and the time-since-click value. 
     
     
         9 . The method of  claim 1 , wherein:
 the request for the web page is from a client computer system to a provider computer system;   the receiving of the request for the web page and the modifying of the web page is performed at the provider computer system; and   the serving of the modified web page comprises communicating the modified web page from the provider computer system to the client computer system.   
     
     
         10 . The method of  claim 1 , wherein:
 the receiving of the request for the web page is receiving the request at a client computer system;   modifying of the web page is modifying the web page at the client computer system; and   the serving of the modified web page comprises rendering the modified web page utilizing an interpreter provided with a web browser application executing at the client computer system.   
     
     
         11 . A computer-implemented system comprising:
 a request detector to receive a request for a web page comprising a web link, the request associated with a user account;   a click history module to access click history associated with the user account, the click history storing a time-since-click value, the time-since-click value reflecting a measure of time since the web link was activated utilizing the user account;   a link presentation generator to modify the web page, utilizing the click history, to generate a modified web page; and   a serving module to serve the modified web page in response to the request for the web page.   
     
     
         12 . The system of  claim 11 , wherein the link presentation generator is to select, utilizing the click history, a highlighted presentation from a plurality of highlighted presentations to be applied to the web link. 
     
     
         13 . The system of  claim 11 , wherein a first highlighted presentation from the plurality of highlighted presentations indicate that less than a predetermined amount of time elapsed since the last time the web link was activated utilizing the user account. 
     
     
         14 . The system of  claim 11 , wherein the link presentation generator is to add one or more information items from information items stored in the click history to be presented on the modified web page as associated with the web link. 
     
     
         15 . The system of  claim 14 , wherein the link presentation generator is to modify the web page such that the one or more information items are to be presented on the modified web page in response to detecting a cursor positioned over the web link. 
     
     
         16 . The system of  claim 11 , wherein the click history module is to store respective time-since-click values for a plurality of web links activated utilizing the user account, the plurality of web links comprising the web link. 
     
     
         17 . The system of  claim 11 , wherein the click history module is to store a frequency-of-use value, the frequency-of-use value reflecting frequency with which the web link was being activated utilizing the user account. 
     
     
         18 . The system of  claim 11 , wherein:
 the request for the web page is from a client computer system to a provider computer system; and   the request detector, the click history module, the link presentation generator, and the serving module reside at the provider computer system.   
     
     
         19 . The system of  claim 11 , wherein:
 the request for the web page is from a client computer system; and   the request detector, the click history module, the link presentation generator, and the serving module reside at a client computer system.   
     
     
         20 . A machine-readable non-transitory medium having instruction data to cause a machine to:
 receive a request for a web page comprising a web link, the request associated with a user account;   access click history associated with the user account, the click history storing a time-since-click value, the time-since-click value reflecting a measure of time since the web link was activated utilizing the user account;   modify the web page, utilizing the click history, to generate a modified web page; and   serve the modified web page in response to the request for the web page.

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