System and Method for Researching Virtual Markets and Optimizing Product Placements and Displays

Abstract

A system and method for researching virtual markets and using the research to optimize product placements and displays. The system includes a monitoring engine configured to monitor information about user reactions and/or at least one product. The system also includes a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine and a display engine configured to display the at least one product at a recommended location.

1 . A method implemented on a computing infrastructure for displaying products comprising:
 monitoring one or more user reactions or interactions with a product or display by one or more users in a virtual universe;   aggregating the one or more user reactions or interactions using one or more computer hardware device;   recommending a location in the virtual universe to place the product or display based on the aggregated one or more user reactions or interactions using the one or more computer hardware device; and   displaying the product or display at the recommended location.   
     
     
         2 . The method of  claim 1 , further comprising dynamically changing a product display based on the one or more user reactions or interactions. 
     
     
         3 . The method of  claim 1 , wherein the aggregated one or more user reactions or interactions are sold to at least one vendor in the real world. 
     
     
         4 . The method of  claim 1 , wherein the steps of  claim 1  are offered by a service provider based on one of a fee and subscription basis 
     
     
         5 . The method of  claim 1 , wherein the steps of  claim 1  are provided on a computer infrastructure, which is at least one of supported, deployed, maintained, and created by a service provider. 
     
     
         6 . The method of  claim 1 , further comprising:
 determining a user status;   monitoring the one or more user reactions or interactions;   assigning a weight to each of the user reactions or interactions;   weighing the user reactions or interactions;   recommending the location based on the weighing and the aggregated one or more user reactions or interactions; and   assessing a fee for the displaying.   
     
     
         7 . The method of  claim 1 , further comprising:
 monitoring the one or more user reactions or interactions, which include at least one of: where the user places one or more of the at least one product; how the user interacts with the at least one product; the user's opinions and/or comments about the at least one product; how proximate the user places the at least one product to other products; and popularity of similar products.   
     
     
         8 . A computer program product comprising a computer readable storage medium having readable program code embodied in the storage medium, the computer program product includes at least one component operable to:
 aggregate one or more user actions related to a product within a virtual universe;   recommend a location in the virtual universe for the product based on the aggregated one or more user actions; and   display the product at the recommended location.   
     
     
         9 . The computer program product of  claim 8 , wherein the one or more user actions include one or more of a user reaction, user response, user opinion, and user or product movement. 
     
     
         10 . The computer program product of  claim 8 , wherein the recommendation is based on weighing one or more of: where a user places the product; how the user interacts with the product; the user's opinions and/or comments about the product; how proximate the user places the product to another product; and popularity of similar products. 
     
     
         11 . The computer program product of  claim 8 , wherein the product is dynamically displayed at the recommended location. 
     
     
         12 . The computer program product of  claim 8 , wherein the recommended location is sold to a virtual vendor and/or a real world vendor. 
     
     
         13 . The computer program product of  claim 8 , wherein the program product is at least one of supported, deployed, maintained, and created by a service provider. 
     
     
         14 . The computer program product of  claim 8 , further operable to:
 ascertain a user status, which includes one or more of a hired user, a normal user, and a promotional user; and   monitor the one or more user actions, which include at least one of a user reaction, a user response, a user opinion, and a user or product movement.   
     
     
         15 . The computer program product of  claim 8 , further operable to:
 aggregate and present the one or more user actions to at least one of a product vendor or a location owner;   send the monitored one or more user actions to a recommendation engine;   weigh the monitored one or more user actions using a weight assigned by at least one of the user, the product vendor, or the location owner;   recommend a location based on the weighing; and   assess a fee for the display.