US2012270527A1PendingUtilityA1

Systems and methods for mobile media services utilizing a short form command structure

53
Individually held — no corporate assignee on recordPriority: Feb 5, 2007Filed: Mar 26, 2012Published: Oct 25, 2012
Est. expiryFeb 5, 2027(~0.5 yrs left)· nominal 20-yr term from priority
Inventors:Daniel C. SmithJack OdellRekha SinghKevin W. Massey
H04M 3/4878H04W 4/18G06Q 30/0267H04W 4/14H04M 3/493
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PatentIndex Score
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Claims

Abstract

In embodiments of the present invention, systems and methods for mobile media services media services may comprise content delivery via a mobile platform. User engagement may be facilitated by developing locally produced, personalized channels for delivery of relevant content. The mobile platform may enable building mobile-oriented communities around original content. Content may be local, authentic, relevant, insider, original, aggregated, a multi-modal mash-up, and the like.

Claims

exact text as granted — not AI-modified
1 . A method, comprising:
 transmitting a message comprising content to a handset;   soliciting a response message, wherein the solicitation indicates a short form command structure for the response;   receiving a response from the handset comprising a short form command; and   processing the response using the short form command.   
     
     
         2 . The method of  claim 1 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter. 
     
     
         3 . The method of  claim 1 , wherein the short form command increments with each request for response. 
     
     
         4 . The method of  claim 1 , wherein the short form command indicates a desire to receive all available content associated with the message. 
     
     
         5 . The method of  claim 1 , wherein the short form command indicates that no further messages should be sent. 
     
     
         6 . The method of  claim 1 , wherein the short form command indicates that the user should receive a phone call. 
     
     
         7 . The method of  claim 1 , wherein the short form command is persistent for a defined period of time. 
     
     
         8 . The method of  claim 1 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted. 
     
     
         9 . The method of  claim 1 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed. 
     
     
         10 . The method of  claim 1 , wherein interpreting the short form command is done without regard to at least one of the channel the user is currently receiving messages from, a message the user received, and when a message was received by a user. 
     
     
         11 . The method of  claim 1 , wherein the short form command facilitates navigation of content in a non-templated fashion, user acquisition, subscription, and profile management. 
     
     
         12 . The method of  claim 1 , wherein the content of the message is transformed for delivery to the handset. 
     
     
         13 . The method of  claim 1 , wherein the message content relates to at least one of weather, advertising, news, sports, entertainment, lifestyle, culture, community, user-generated content, and social networking 
     
     
         14 . The method of  claim 1 , wherein the message is transmitted via at least one of SMS, MMS, WAP, the Internet, and e-mail. 
     
     
         15 . A system, comprising:
 a message comprising content transmitted to a handset;   a response message solicitation, wherein the solicitation indicates a short form command structure for the response;   a response received from the handset comprising a short form command; and   the processed response using the short form command.   
     
     
         16 . The system of  claim 15 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter. 
     
     
         17 . The system of  claim 15 , wherein the short form command increments with each request for response. 
     
     
         18 . The system of  claim 15 , wherein the short form command indicates a desire to receive all available content associated with the message. 
     
     
         19 . The system of  claim 15 , wherein the short form command indicates that no further messages should be sent. 
     
     
         20 . The system of  claim 15 , wherein the short form command indicates that the user should receive a phone call. 
     
     
         21 . The system of  claim 15 , wherein the short form command is persistent for a defined period of time. 
     
     
         22 . The system of  claim 15 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted. 
     
     
         23 . The system of  claim 15 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed. 
     
     
         24 . The system of  claim 15 , wherein interpreting the short form command is done without regard to at least one of the channel the user is currently receiving messages from, a message the user received, and when a message was received by a user. 
     
     
         25 . The system of  claim 15 , wherein the short form command facilitates navigation of content in a non-templated fashion, user acquisition, subscription, and profile management. 
     
     
         26 . The system of  claim 15 , wherein the content of the message is transformed for delivery to the handset. 
     
     
         27 . The system of  claim 15 , wherein the message content relates to at least one of weather, advertising, news, sports, entertainment, lifestyle, culture, community, user-generated content, and social networking 
     
     
         28 . The system of  claim 15 , wherein the message is transmitted via at least one of SMS, MMS, WAP, the Internet, and e-mail. 
     
     
         29 . A method of advertising on a mobile media services platform, comprising:
 delivering a message comprising content to a user handset and associating an advertisement with the message;   offering the user additional advertisement information from within the advertisement;   associating at least one request for response with the offer, wherein the request for response is associated with a short form command structure; and   transmitting the additional advertisement information in accordance with the short form command.   
     
     
         30 . The method of  claim 29 , further comprising tracking the short form command to target advertisements to specific users. 
     
     
         31 . The method of  claim 29 , further comprising tracking the short form command to measure unique impressions. 
     
     
         32 . The method of  claim 29 , wherein the advertisement is associated contextually with the content. 
     
     
         33 . The method of  claim 29 , wherein the additional advertisement information is associated contextually with the content. 
     
     
         34 . The method of  claim 29 , wherein the additional advertisement information is accessible on at least one of the Internet, a Web search page, Internet Yellow Pages, mobile search, SMS, WAP, directory assistance, an instant message, a click-to-call link, another channel, e-mail, and a podcast. 
     
     
         35 . The method of  claim 29 , wherein transmitting comprises accessing a WAP interface. 
     
     
         36 . The method of  claim 29 , wherein transmitting comprises accessing an internet browser. 
     
     
         37 . The method of  claim 29 , wherein transmitting comprises accessing a telephony function. 
     
     
         38 . The method of  claim 29 , wherein transmitting comprises accessing an e-mail application. 
     
     
         39 . The method of  claim 29 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter. 
     
     
         40 . The method of  claim 29 , wherein the short form command increments with each request for response. 
     
     
         41 . The method of  claim 29 , wherein the short form command indicates a desire to receive all available content associated with the message. 
     
     
         42 . The method of  claim 29 , wherein the short form command indicates that no further messages should be sent. 
     
     
         43 . The method of  claim 29 , wherein the short form command indicates that the user should receive a phone call. 
     
     
         44 . The method of  claim 29 , wherein the short form command is persistent for a defined period of time. 
     
     
         45 . The method of  claim 29 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted. 
     
     
         46 . The method of  claim 29 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed. 
     
     
         47 . The method of  claim 29 , wherein disambiguating the short form command is done without regard to at least one of the channel the user is currently receiving messages. 
     
     
         48 . A system of advertising on a mobile media services platform, comprising:
 a message comprising content delivered to a user handset and associating an advertisement with the message;   additional advertisement information offered to a user from within the advertisement;   at least one request for response associated with the offer, wherein the request for response is associated with a short form command structure; and   the additional advertisement information transmitted in accordance with the short form command.   
     
     
         49 . The system of  claim 48 , further comprising the short form command tracked to target advertisements to specific users. 
     
     
         50 . The system of  claim 48 , further comprising the short form command tracked to measure unique impressions. 
     
     
         51 . The system of  claim 48 , wherein the advertisement is associated contextually with the content. 
     
     
         52 . The system of  claim 48 , wherein the additional advertisement information is associated contextually with the content. 
     
     
         53 . The system of  claim 48 , wherein the additional advertisement information is accessible on at least one of the Internet, a Web search page, Internet Yellow Pages, mobile search, SMS, WAP, directory assistance, an instant message, a click-to-call link, another channel, e-mail, and a podcast. 
     
     
         54 . The system of  claim 48 , wherein transmitting comprises accessing a WAP interface. 
     
     
         55 . The system of  claim 48 , wherein transmitting comprises accessing an internet browser. 
     
     
         56 . The system of  claim 48 , wherein transmitting comprises accessing a telephony function. 
     
     
         57 . The system of  claim 48 , wherein transmitting comprises accessing an e-mail application. 
     
     
         58 . The system of  claim 48 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter. 
     
     
         59 . The system of  claim 48 , wherein the short form command increments with each request for response. 
     
     
         60 . The system of  claim 48 , wherein the short form command indicates a desire to receive all available content associated with the message. 
     
     
         61 . The system of  claim 48 , wherein the short form command indicates that no further messages should be sent. 
     
     
         62 . The system of  claim 48 , wherein the short form command indicates that the user should receive a phone call. 
     
     
         63 . The system of  claim 48 , wherein the short form command is persistent for a defined period of time. 
     
     
         64 . The system of  claim 48 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted. 
     
     
         65 . The system of  claim 48 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed. 
     
     
         66 . The system of  claim 48 , wherein disambiguating the short form command is done without regard to at least one of the channel the user is currently receiving messages.

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