Systems and methods for delivering healthcare advertisements

Abstract

A system and method for healthcare advertisements and clinical messaging to healthcare consumers and physicians are disclosed herein.

1 . An electronic healthcare advertising system, comprising:
 a healthcare database, wherein health information is alphanumerically or numerically coded;   an Internet portal;   a protocol at the Internet portal, wherein the protocol at the Internet portal allows a healthcare consumer to choose to give consent to release health information in a manner compliant with HIPPA laws; and   an advertisement server, wherein the advertisement server distributes the advertisements based on the health information.   
     
     
         2 . The electronic healthcare advertising system of  claim 1 , further comprising an advertiser portal used by an advertiser to upload advertisements onto the advertisement server. 
     
     
         3 . The electronic healthcare advertising system of  claim 1 , wherein the health information is demographics, medication, illness, disease, laboratory results, or radiology reports. 
     
     
         4 . The electronic healthcare advertising system of  claim 1 , wherein the protocol at the Internet portal allows the healthcare consumer to prioritize different health issues. 
     
     
         5 . The electronic healthcare advertising system of  claim 1 , wherein the advertisements are distributed based on health information including conditions matching a Federal Food and Drug Administration (FDA) approved usage of a product or services being advertised. 
     
     
         6 . The electronic healthcare advertising system of  claim 1 , wherein the advertisements are distributed based on health information including complementary products or services to a product or services being advertised. 
     
     
         7 . The electronic healthcare advertising system of  claim 1 , wherein the advertisements are distributed based on health information including products or services that are a direct competitor of a product or service being advertised. 
     
     
         8 . The electronic healthcare advertising system of  claim 1 , wherein the advertisements are distributed based on an associated illness or risk factors for a condition which a product or services are approved to use for treatment. 
     
     
         9 . The electronic healthcare advertising system of  claim 1 , wherein the protocol at the Internet portal gives the healthcare consumer the ability to view health related advertisements from various categories selected by the healthcare consumer if the healthcare consumer declines to give consent to release his health information. 
     
     
         10 . The electronic healthcare advertising system of  claim 1 , wherein the advertisement server presents non-specific, random health related or non-health related advertisements at the Internet portal if the healthcare consumer does not have a preference for any advertisements from the categories. 
     
     
         11 . An electronic healthcare advertising system, comprising:
 a healthcare database, wherein information is encoded using alphanumeric and numeric codes;   an Internet portal having a protocol, wherein the protocol allows a healthcare consumer to prioritize different health issues;   an advertisement server, wherein the advertisement server distributes the advertisements based on the prioritization of different health issues by the healthcare consumer.   
     
     
         12 . The electronic healthcare advertising system of  claim 11 , wherein the protocol at the Internet portal allows the healthcare consumer to choose to give consent to release health record information for marketing purposes in a manner compliant with HIPPA laws. 
     
     
         13 . The electronic healthcare advertising system of  claim 11 , further comprising an advertiser portal used by an advertiser to upload advertisements onto the advertisement server. 
     
     
         14 . The electronic healthcare advertising system of  claim 11 , wherein the health information is demographics, medication, illness, disease, laboratory results, or radiology reports. 
     
     
         15 . The electronic healthcare advertising system of  claim 11 , wherein the advertisements are distributed based on health information including conditions matching a Federal Food and Drug Administration (FDA) approved usage of a product or services being advertised. 
     
     
         16 . The electronic healthcare advertising system of  claim 11 , wherein the advertisements are distributed based on health information including complementary products or services to a product or services being advertised. 
     
     
         17 . The electronic healthcare advertising system of  claim 11 , wherein the advertisements are distributed based on health information including products or services that are a direct competitor of a product or service being advertised. 
     
     
         18 . The electronic healthcare advertising system of  claim 11 , wherein the advertisements are distributed based on an associated illness or risk factors for a condition which a product or services are approved to use for treatment. 
     
     
         19 . The electronic healthcare advertising system of  claim 12 , wherein the protocol at the Internet portal gives the healthcare consumer the ability to view health related advertisements from various categories selected by the healthcare consumer if the healthcare consumer declines to give consent to release health information. 
     
     
         20 . The electronic healthcare advertising system of  claim 11 , wherein the advertisement server presents non-specific, random health related or non-health related advertisements at the Internet portal if the healthcare consumer does not have a preference for any advertisements from the categories. 
     
     
         21 . A method for delivering targeted healthcare advertisements, the method comprising:
 encoding health information using alphanumeric or numeric codes for medication data or clinical health data   receiving consumer consent to release health record;   receiving consumer input to prioritize health care issues contained in the health record information; and   delivering an advertisement based on the numeric codes and prioritization relating to the health information received from the consumer.   
     
     
         22 . A method for delivering targeted healthcare advertisements, the method comprising:
 providing a healthcare database, wherein health information is encoded using alphanumeric or numeric codes, wherein the codes represent demographics, medication, illness, disease, laboratory results, or radiology results;   receiving user input to manage different health issues at an Internet portal;   presenting a targeted advertisement at the Internet portal based on the health issues managed by the user.   
     
     
         23 . The method of  claim 22 , further comprising:
 receiving user input giving consent to release his health record information for marketing purposes in a manner compliant with HIPPA laws.   
     
     
         24 . The method of  claim 22 , further comprising:
 receiving user input prioritizing different health issues.   
     
     
         25 . The method of  claim 22 , wherein the advertisement is presented based on the managed health issues matching a Federal Food and Drug Administration (FDA) approved usage of a product or services being advertised. 
     
     
         26 . The method of  claim 22 , wherein the advertisement is presented based on the managed health issues related to complementary products or services to a product or services being advertised. 
     
     
         27 . The method of  claim 22 , wherein the advertisement is presented based on the managed health issues related to products or services that are a direct competitor of a product or service being advertised. 
     
     
         28 . The method of  claim 22 , wherein the advertisement is presented based on the managed health issues related to an associated illness or risk factors for a condition which a product or services are approved to use for treatment. 
     
     
         29 . The method of  claim 22 , further comprising:
 presenting health-related advertisements from various categories selected by the user if the user declines to give consent to release health record information.   
     
     
         30 . The method of  claim 22 , further comprising:
 presenting non-specific, random health-related or non-health related advertisements to the user if the user has not provided any preference for any advertisements from the categories.