Optimized display of the ad landing page

Abstract

Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation.

1 . A computer implemented method, comprising:
 receiving, using one or more processors, a request for content items from a mobile device;   identifying, using one or more processors, a plurality of content items for presentation on the mobile device, each of the content items having an associated landing page destination address;   appending, using one or more processors, a hash tag to each of the associated landing page destination addresses, each hash tag corresponding to a predefined section of the associated landing page; and   transmitting, using one or more processors, the plurality of identified content items to the device for presentation.   
     
     
         2 . The method of  claim 1 , wherein the predefined section of the associated landing page is defined based on a popularity map of the associated landing page. 
     
     
         3 . The method of  claim 2 , wherein the popularity map is generated based on historical click activity from visitors of the associated landing page. 
     
     
         4 . A computer readable medium, having stored thereon computer executable code that when executed causes one or more processors to perform the steps of:
 receiving a request for content items from a mobile device;   identifying a plurality of content items for presentation on the mobile device, each of the content items having an associated landing page destination address;   appending a hash tag to each of the associated landing page destination addresses, each hash tag corresponding to a predefined section of the associated landing page; and   transmitting the plurality of identified content items to the mobile device for presentation.   
     
     
         5 . The computer readable medium of  claim 4 , wherein the predefined section of the associated landing page is defined based on a popularity map of the associated landing page. 
     
     
         6 . The computer readable medium of  claim 5 , wherein the popularity map is generated based on historical click activity from visitors of the associated landing page. 
     
     
         7 . A computer implemented method, comprising:
 providing the content provider with code to be embedded in the landing page;   anonymously logging click activity from visitors of the landing page using a combination of the embedded code and first party cookies;   mapping the logged click data to sections of the landing page; and   providing the content provider a visual representation of the mapping.   
     
     
         8 . The method of  claim 7 , wherein the sections of the landing page include named anchors, and the mapping between the logged click data and the sections of the landing page indicates the anchored section corresponding to each location of a visitor's first click. 
     
     
         9 . The method of  claim 7 , wherein the visual representation is a screenshot of the landing page with a visual indication of the historical click activity in the mapped section. 
     
     
         10 . The method of  claim 8 , wherein the visual indication of the historical click activity is a graphical representation of the number of visitors clicks received in each anchored section of the landing page. 
     
     
         11 . A computer readable medium, having stored thereon computer executable code that when executed causes one or more processors to perform the steps of:
 providing the content provider with code to be embedded in the landing page;   anonymously logging click activity from visitors of the landing page using a combination of the embedded code and first party cookies;   mapping the logged click data to anchored sections of the landing page; and   providing the content provider a visual representation of the mapping.   
     
     
         12 . The computer readable medium of  claim 11 , wherein the sections of the landing page include named anchors, and the mapping between the logged click data and the sections of the landing page indicates the anchored section corresponding to each location of a visitor's first click. 
     
     
         13 . The computer readable medium of  claim 11 , wherein the visual representation is a screenshot of the landing page with a visual indication of the historical click activity in the mapped section. 
     
     
         14 . The computer readable medium of  claim 12 , wherein the visual indication of the historical click activity is a graphical representation of the number of visitor clicks received in each anchored section of the landing page.