System of Validating Online Advertising From Third Party Sources

Abstract

A system is provided for security and validation for online advertising from third party sources. The system identifies outgoing calls to known advertising networks when a DNS user loads a webpage by identifying the outgoing call via a link and investigating the DNS query being called. Once the advertiser network which was called has been identified, the system intercepts the call placed by the advertisement code and redirects the call to a server which holds validated and certified third party ads from a certified network. The certified ad platform answers and responds to the call by feeding back a certified advertisement to be displayed on the page of the web visitor page.

1 . A system for validating advertising from third party sources comprising:
 a computer or handheld device with online access configured for DNS use;   a DNS user of said computer or said handheld device accessing a webpage online;   said webpage having an advertisement code to send to advertisement networks;   an investigation process which identifies outgoing calls from said webpage to said advertisement networks when said DNS user loads said webpage, said investigation process identifying outgoing calls by seeing a DNS query of said advertisement network being called;   the system intercepting the outgoing calls placed by the advertisement code and redirecting the call to a server;   said server having certified third party ads from a certified advertisement network;   said certified advertisement network answering said outgoing call by feeding back a certified advertisement to be displayed on said webpage.   
     
     
         2 . A method for certifying advertisements from third party sources comprising the steps of:
 accessing a webpage online by a DNS user of a computer or handheld device configured for DNS use;   said webpage having an advertisement code to send to advertisement networks;   identifying outgoing calls from said webpage to said advertisement networks when said DNS user loads said webpage by an investigation process which sees a DNS query of said advertisement network being called;   intercepting the outgoing calls placed by the advertisement code;   redirecting the call to a server having certified third party ads from a certified advertisement network;   answering said outgoing call by sending back a certified advertisement from said certified advertisement network to be displayed on said webpage.