Including hyperlinks in a document

Abstract

Techniques for including a hyperlink in a document is disclosed. A document is received via a communications interface. An entity pair is determined by a processor. The entity pair includes a concept included in a concept taxonomy and a textual representation included in the document. As output, a hyperlink is provided.

1 . A system for including a hyperlink in a document, comprising:
 a communications interface configured to receive from a publisher a first document and a publisher linking preference;   a processor configured to:
 determine an entity pair comprising a textual representation included in the first document and a concept determined to be associated with the textual representation; and 
 provide as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference; and 
   a memory coupled to the processor and configured to provide the processor with instructions.   
     
     
         2 . The system of  claim 1 , wherein the publisher linking preference comprises a list of topics of interest. 
     
     
         3 . The system of  claim 1 , wherein receiving the publisher linking preference further comprises:
 analyzing prior documents corresponding to the publisher to identify prior links in the prior documents;   wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises selecting the hyperlink from among the identified prior links.   
     
     
         4 . The system of  claim 1 , wherein the publisher linking preference comprises a rule to link to official websites of businesses identified in the first document. 
     
     
         5 . The system of  claim 1 , wherein the publisher linking preference comprises a rule to select links according to revenue generation potential. 
     
     
         6 . The system of  claim 1 , wherein the publisher linking preference comprises a list of concepts; and
 wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises selecting the second document according to relationship of the second document to the list of concepts.   
     
     
         7 . The system of  claim 6 , wherein the publisher linking preference further comprises a blacklist of concepts; and
 wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises selecting the second document according to a lack of relationship of the second document to the blacklist of concepts.   
     
     
         8 . The system of  claim 1 , wherein the first document contains no hyperlinks. 
     
     
         9 . The system of  claim 1 , wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises providing a linked document corresponding to the first document and having a link to the second document embedded therein. 
     
     
         10 . The system of  claim 9 , wherein the first document includes at least one original link and wherein the linked document includes the at least one original link; and
 wherein providing a linked document corresponding to the first document having a link to the second document embedded therein, further comprises formatting the link to the second document so as to visually distinguish the link to the second document as a different type of link than the at least one original link.   
     
     
         11 . A method for including a hyperlink in a document, comprising:
 receiving from a publisher, by a computer system, a first document and a publisher linking preference;   determining, by the computer system, an entity pair comprising a textual representation included in the first document and a concept determined to be associated with the textual representation; and   providing as output, by the computer system, a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference   
     
     
         12 . The method of  claim 11 , wherein the publisher linking preference comprises a list of topics of interest. 
     
     
         13 . The method of  claim 11 , wherein receiving the publisher linking preference further comprises:
 analyzing prior documents corresponding to the publisher to identify prior links in the prior documents;   wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises selecting the hyperlink from among the identified prior links.   
     
     
         14 . The method of  claim 11 , wherein the publisher linking preference comprises a rule to link to official websites of businesses identified in the first document. 
     
     
         15 . The method of  claim 1 , wherein the publisher linking preference comprises a rule to select links according to revenue generation potential. 
     
     
         16 . The method of  claim 1 , wherein the publisher linking preference comprises a list of concepts; and
 wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises selecting the second document according to relationship of the second document to the list of concepts.   
     
     
         17 . The method of  claim 16 , wherein the publisher linking preference further comprises a blacklist of concepts; and
 wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises selecting the second document according to a lack of relationship of the second document to the blacklist of concepts.   
     
     
         18 . The method of  claim 11 , wherein the first document contains no hyperlinks. 
     
     
         19 . The method of  claim 11 , wherein providing as output a hyperlink to a second document determined to be associated with the entity pair according to the publisher linking preference further comprises providing a linked document corresponding to the first document and having a link to the second document embedded therein. 
     
     
         20 . The method of  claim 19 , wherein the first document includes at least one original link and wherein the linked document includes the at least one original link; and
 wherein providing a linked document corresponding to the first document having a link to the second document embedded therein, further comprises formatting the link to the second document so as to visually distinguish the link to the second document as a different type of link than the at least one original link.