Method and apparatus for advertisement delivery in wireless networks

Abstract

The invention provides for advertising content selection, presentation, and statistics reporting at a wireless user terminal. The invention includes a method for selecting a subset of advertising content for presentation at the wireless user terminal. The invention includes a method for presenting advertising content at a wireless user terminal in response to one or more conditions detected at the wireless user terminal. The invention includes a method for collecting advertising content presentation statistics and providing the advertising content presentation statistics to at least one network system. In one embodiment, the invention may include one or more of the advertising content selection, presentation, and statistics reporting functions.

1 . An apparatus, comprising:
 a processor and a memory communicatively connected to the processor, the processor configured to:
 receive advertising content at a wireless user terminal; and 
 receive, from a network device based on detection of a condition associated with the wireless user terminal, signaling for instructing the wireless user terminal to present advertising content at the wireless user terminal. 
   
     
     
         2 . The apparatus of  claim 1 , wherein the condition comprises at least one of the wireless user terminal being powered on, the wireless user terminal searching for a signal, termination of a connection associated with the wireless user terminal, the wireless user terminal being in an idle state, the wireless user terminal being connected to a power source, or the wireless user terminal being disconnected from a power source. 
     
     
         3 . The apparatus of  claim 1 , wherein the signaling specifies at least one aspect associated with presentation of the advertising content at the wireless user terminal. 
     
     
         4 . The apparatus of  claim 3 , wherein the at least one aspect comprises at least one of a format of the advertising content to be presented, a type of the advertising content to be presented, identification of the advertising content to be presented, or a periodicity with which the advertising content is to be presented. 
     
     
         5 . The apparatus of  claim 1 , wherein the processor is configured to:
 control presentation of the advertising content via at least one presentation interface of the wireless user terminal.   
     
     
         6 . The apparatus of  claim 5 , wherein the processor is configured to present the advertising content periodically. 
     
     
         7 . The apparatus of  claim 5 , wherein the processor is configured to present the advertising content at least one of a predetermined number of times or for a predetermined length of time. 
     
     
         8 . The apparatus of  claim 5 , wherein the processor is configured to present the advertising content while the condition exists at the wireless user terminal. 
     
     
         9 . The apparatus of  claim 5 , wherein the processor is configured to present the advertising content by alternating between presentation of standard display information and presentation of the advertising content. 
     
     
         10 . The apparatus of  claim 5 , wherein the processor is configured to present the advertising content using a scroll bar. 
     
     
         11 . The apparatus of  claim 1 , wherein the advertising content is a portion of a set of advertising content received at the wireless user terminal, wherein the processor is configured to:
 store the set of advertising content at the wireless user terminal; and   select the advertising content from the set of advertising content based on the signaling received from the network device.   
     
     
         12 . The apparatus of  claim 1 , wherein the processor is configured to:
 receive the advertising content in conjunction with other content; and   present the advertising content independent of presentation of the other content.   
     
     
         13 . The apparatus of  claim 1 , wherein the processor is configured to:
 receive the advertising content at the wireless user terminal via one or more sessions; and   present the advertising content independent of the one or more sessions.   
     
     
         14 . A method, comprising:
 using a processor for:
 receiving advertising content at a wireless user terminal; and 
 receiving, from a network device based on detection of a condition associated with the wireless user terminal, signaling for instructing the wireless user terminal to present advertising content at the wireless user terminal. 
   
     
     
         15 . An apparatus, comprising:
 a processor and a memory communicatively connected to the processor, the processor configured to:
 detect, at a network device, a condition associated with a wireless user terminal storing advertising content; and 
 propagate, from the network device toward the wireless user terminal, based on detection of the condition at the network device, signaling for instructing the wireless user terminal to present the advertising content at the wireless user terminal. 
   
     
     
         16 . The apparatus of  claim 15 , wherein the signaling specifies at least one aspect associated with presentation of the advertising content at the wireless user terminal. 
     
     
         17 . The apparatus of  claim 16 , wherein the at least one aspect comprises at least one of a format of the advertising content to be presented, a type of the advertising content to be presented, or a periodicity with which the advertising content is to be presented. 
     
     
         18 . The apparatus of  claim 15 , wherein the processor is configured to:
 propagate user profile information from the network device toward the wireless user terminal for use by the wireless user terminal in selecting the advertising content to be presented at the wireless user terminal.   
     
     
         19 . The apparatus of  claim 18 , wherein the processor is configured to determine the user profile information based on at least one of a type of content reviewed at the wireless user terminal most often, a type of content reviewed at the wireless user terminal most recently, or a format of content reviewed at the wireless user terminal. 
     
     
         20 . A method, comprising:
 using a processor for:
 detecting, at a network device, a condition associated with a wireless user terminal storing advertising content; and 
 propagating, from the network device toward the wireless user terminal, based on detection of the condition at the network device, signaling for instructing the wireless user terminal to present the advertising content at the wireless user terminal.