Tooth Whitening Strip Article Products With Whitening Power Index

Abstract

Tooth-whitening strip articles, packages, arrays and methods including one or more tooth-whitening strip articles having a power configuration corresponding to a consumer desirable level of treatment, the tooth-whitening strip articles being enclosed in a package; a brand indicator disposed on the package; a line-up indicator disposed on the package, the line-up indicator including at least one line-up indicia selected from visual indicia, narrative indicia or combinations thereof; and optionally, a power specific indicator disposed on the package; wherein the line-up indicator associates the tooth-whitening strip article configuration with a corresponding whitening power, the association enabling a consumer to identify the appropriate tooth-whitening strip article configuration for a user.

1 . An article comprising:
 a) one or more tooth-whitening strip articles having a power configuration corresponding to a consumer desirable level of treatment, the tooth-whitening strip articles being enclosed in a package;   b) a brand indicator disposed on the package;   c) a line-up indicator disposed on the package, the line-up indicator including at least one line-up indicia selected from visual indicia, narrative indicia or combinations thereof; and   d) optionally, a power specific indicator disposed on the package;   
       wherein the line-up indicator associates the tooth-whitening strip article configuration with a corresponding whitening power, the association enabling a consumer to identify the appropriate tooth-whitening strip article configuration for a user. 
     
     
         2 . The article of  claim 1 , wherein the brand indicator comprises a term corresponding to a brand of tooth-whitening strip article products. 
     
     
         3 . The article of  claim 1 , wherein the visual indicia comprises a sequence of pictorial representations corresponding to a whitening power. 
     
     
         4 . The article of  claim 1 , wherein the narrative indicia comprises first indicia and second indicia, the first indicia corresponding to a first whitening power and the second indicia corresponding to a second whitening power, the first and second indicia being visibly different. 
     
     
         5 . The article of  claim 4 , wherein the first whitening power comprises a gentle whitening power. 
     
     
         6 . The article of  claim 4 , wherein the second whitening power comprises a professional power. 
     
     
         7 . The article of  claim 4 , wherein the first indicia depicts a first Arabic numeral corresponding to the first whitening power and the second indicia depicts a second Arabic numeral corresponding to the second whitening power. 
     
     
         8 . The article of  claim 4 , further comprising third indicia, the third indicia corresponding to a third whitening power, the third indicia being visibly different from the first and second indicia. 
     
     
         9 . The article of  claim 8 , wherein the third whitening power comprises an advanced power. 
     
     
         10 . The article of  claim 8 , wherein the third indicia depicts a third Arabic numeral corresponding to the third whitening power. 
     
     
         11 . The article of  claim 8 , further comprising fourth indicia, the fourth indicia corresponding to a fourth whitening power, the fourth indicia being visibly different from the first, second and third indicia. 
     
     
         12 . A package comprising:
 a) a front panel having a top and bottom portion;   b) one or more tooth-whitening strip articles having a power configuration corresponding to a consumer desirable level of treatment, the tooth-whitening strip articles being enclosed in a package;   c) a power communication system disposed on the top portion for associating the tooth-whitening strip article configuration with a corresponding whitening power, the association enabling a consumer to identify the appropriate tooth-whitening strip article configuration for a user; and   d) an informational corridor disposed on the bottom portion, wherein the informational corridor includes at least two indicators selected from a number of treatments indicator, a number of strips indicator, a treatment time indicator, a product benefit indicator, and combinations thereof.   
     
     
         13 . The package of  claim 12 , wherein the power communication system comprises:
 a) a brand indicator;   b) a line-up indicator, the line-up indicator including visual indicia and narrative indicia; and   c) a power specific indicator.   
     
     
         14 . The package of  claim 12 , wherein the at least one product benefit indicator comprises information-bearing indicia selected from the group consisting of stretchable, advanced seal, overnight, express whitening, advanced whitening, gentle formulation, professional effects, and superior seal. 
     
     
         15 . The package of  claim 12 , wherein the visual indicia is located in a proximal relationship with the narrative indicia. 
     
     
         16 . An array of tooth-whitening strip article products, the array comprising:
 a) a tooth-whitening strip article of a first configuration corresponding to a user's first whitening power, the tooth-whitening strip article of the first configuration being enclosed in a first package;   b) a tooth-whitening strip article of a second configuration corresponding to a user's second whitening power, the tooth-whitening strip article of the second configuration being enclosed in a second package; and   c) a power communication system disposed on each of the first and second packages; the power communication system comprising a brand indicator; a line-up indicator wherein the line-up indicator comprises visual indicia and narrative indicia; and a power specific indicator; wherein the line-up indicator and power specific indicator associate the first and the second tooth-whitening strip article configurations with respective first and second whitening powers, the association enabling a consumer to identify the appropriate tooth-whitening strip article configuration for a user.   
     
     
         17 . A method of calculating a relative whitening power index for packaged oral care whitening strips, said method comprising the steps of:
 a) selecting a tooth-whitening strip comprising a composition comprising peroxide;   b) evaluating a percentage level of peroxide in the composition;   c) evaluating a number of the strips that will be packaged together to create a tooth-whitening trip kit;   d) selecting a consumer strip wearing time period;   e) multiplying the percentage level of peroxide by the number of the strips and then multiplying the result by the wearing time period to form a resulting whitening power level;   f) assigning a power level index as follows;
 i) a first power level numerical range is assigned a first whitening power index; 
 ii) optionally, subsequent power level numerical ranges are assigned additional whitening power indices, wherein the additional whitening power indices have an incremental power level higher than the first whitening power index; 
   
     
     
         18 . A method of calculating a relative whitening power level for packaged oral care whitening strips, said method comprising the steps of:
 a) selecting at least one tooth-whitening strip kit comprising:
 i) an outer package; 
 ii) at least one tooth- whitening strip contained within the package; 
 iii) wherein the tooth-whitening strip comprises a composition comprising peroxide; 
   b) evaluating a percentage level of peroxide in the composition;   c) evaluating a number of the strips that will be contained within the tooth-whitening strip kit;   d) selecting a consumer strip wearing time period;   e) multiplying the percentage level of peroxide by the number of the strips and then multiplying the result by the wearing time period to form a resulting whitening power level;   f) assigning a power level index as follows;
 i) a whitening power level range of from about 1 to about 15 is assigned a first whitening power index; 
   g) repeating steps a through f with one or more additional tooth-whitening strip kits;   h) displaying the power level index associated with the tooth-whitening strip kit on the outer package.   
     
     
         19 . A method of assessing a whitening power index for packaged oral care whitening strips, said method comprising the steps of:
 a) selecting at least one tooth-whitening strip kit comprising:
 i) an outer package; 
 ii) at least one tooth-whitening strip contained within the package; 
 iii) wherein the tooth-whitening strip comprises a composition comprising peroxide; 
   b) evaluating a percentage level of peroxide in the composition;   c) evaluating a number of the strips that will be contained within the tooth-whitening strip kit;   d) selecting a consumer strip wearing time period;   e) multiplying the percentage level of peroxide by the number of the strips and then multiplying the result by the wearing time period to form a resulting whitening power level;   f) assigning a power level index as follows;
 i) a whitening power level range of from about 1 to about 15 is assigned a first whitening power index; 
 ii) a whitening power level range of from about 16 to about 30 is assigned a second whitening power index; 
 iii) a whitening power level range of from about 31 to about 45 is assigned a third whitening power index; 
   g) displaying the power level index associated with the tooth-whitening strip kit on the outer package.   
     
     
         20 . A tooth-whitening strip kit comprising:
 a) a package;   b) one or more tooth-whitening strip articles enclosed in the package comprising a composition;   c) a brand indicator disposed on the package;   d) a whitening power index disposed on the package;   wherein the whitening power index is calculated as follows:
 i) evaluating a percentage level of peroxide in the composition; 
 ii) evaluating a number of the strips that will be contained within the kit; 
 iii) selecting a consumer strip wearing time period; 
 iv) multiplying the percentage level of peroxide by the number of the strips and then multiplying the result by the wearing time period to form a resulting whitening power level; 
 v) assigning a whitening power index as follows;
 a. a whitening power level range of from about 1 to about 15 is assigned a first whitening power index; 
 b. a whitening power level range of from about 16 to about 30 is assigned a second whitening power index; 
 c. a whitening power level range of from about 31 to about 45 is assigned a third whitening power index.