Combination Proprietary and Universal Mobile Barcode Reader

Abstract

A method of presenting content to viewers in a computer network environment which includes scanning a barcode ( 10 ) with a mobile device ( 100 ), retrieving content ( 130 ) directly associated with the barcode ( 10 ), and retrieving associated proprietary content ( 214 ). The dual content is then separately displayed on said mobile device ( 100 ).

What is claimed is: 
     
         1 . A method for presenting a plurality of content on a mobile device in a computer network environment, the method comprising:
 a. capturing a barcode with said mobile device;   b. decoding said barcode into an alphanumeric string on said mobile device;   c. transmitting, from said mobile device, said alphanumeric string to a code management platform on said computer network environment;   d. at said code management platform, determining said alphanumeric string is not located in said code management platform;   e. as a function of said alphanumeric string, extracting a Universal Resource Locator and returning instructions to load said Universal Resource Locator to said mobile device;   f. as a function of said alphanumeric string, forwarding a pairing of content with instructions to display a separate message on said mobile device.   
     
     
         2 . A method of  claim 1 , wherein said code management platform comprises a plurality of computers. 
     
     
         3 . A method of  claim 1 , wherein said code management platform comprises one computer. 
     
     
         4 . A method of  claim 1 , wherein said alphanumeric string comprises a Universal Resource Locator. 
     
     
         5 . A method of  claim 1 , wherein said alphanumeric string comprises a product code. 
     
     
         6 . A method of  claim 1 , wherein said alphanumeric string comprises an index. 
     
     
         7 . A method for presenting a plurality of content on a mobile device in a computer network environment, the method comprising:
 a. capturing a barcode with said mobile device;   b. decoding said barcode into an alphanumeric string on said mobile device;   c. transmitting, from said mobile device, said alphanumeric string to a code management platform on said computer network environment;   d. at said code management platform, determining said alphanumeric string is not located in said code management platform;   e. as a function of said alphanumeric string, constructing a Universal Resource Locator and returning instructions to load said Universal Resource Locator to said mobile device;   f. as a function of said alphanumeric string, forwarding a pairing of content with instructions to display a separate message on said mobile device.   
     
     
         8 . A method of  claim 7 , wherein said code management platform comprises a plurality of computers. 
     
     
         9 . A method of  claim 7 , wherein said code management platform comprises one computer. 
     
     
         10 . A method of  claim 7 , wherein said alphanumeric string comprises a Universal Resource Locator. 
     
     
         11 . A method of  claim 7 , wherein said alphanumeric string comprises a product code. 
     
     
         12 . A method of  claim 7 , wherein said alphanumeric string comprises an index.