Identifying a same user of multiple communication devices based on web page visits

Abstract

A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

What is claimed: 
     
         1 . A system for identifying a same user of multiple communication devices, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
 (a) receiving data corresponding to a first plurality of web page visits via a first device operated by a user, wherein the first device is a mobile or non-mobile communications device;   (b) receiving data corresponding to a second plurality of web page visits via a second device operated by a user, wherein the second device is a mobile or non-mobile communications device;   (c) determining that the user of the first device is the user of the second device based on identifying that the first plurality of web page visits is substantially the same as the second plurality of web page visits; and   (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second plurality of web page visits.   
     
     
         2 . The system of  claim 1 , wherein the information relating to the plurality of web page visits includes one or more of:
 (a) a URL of each respective web page;   (b) a time of visiting each respective web page;   (c) a duration of visiting each respective web page;   (d) an order in with each web page is visited; and   (e) a geographic location of the first and second device at the time of visiting each respective web page.   
     
     
         3 . The system of  claim 2 , wherein the system is further configured to perform the steps of:
 (a) determining that a pre-existing universal profile has not been created to identify that the first and second devices are used by the same user; and   (b) creating a universal profile for the user containing data corresponding to the first and second devices.   
     
     
         4 . The system of  claim 2 , wherein the selection of the sponsored content is based at least on:
 (a) frequency capping;   (b) cross-platform conversion tracking;   (c) retargeted advertisements;   (d) cross-platform retargeted advertisements; or   (e) brand-impact data.   
     
     
         5 . The system of  claim 1 , wherein the relevancy is further based on a user characteristic datum associated with the user. 
     
     
         6 . The system of  claim 5 , wherein the user characteristic datum is selected from the list consisting of:
 (a) age, age-range, or birthdate;   (b) gender;   (c) race;   (d) religion;   (e) marital status;   (f) area code of the phone number assigned to one of the first and second mobile or non-mobile communication devices;   (g) zip code;   (h) home address;   (i) work address;   (j) billing address;   (k) type of credit card used to pay a carrier providing service to the mobile or non-mobile communication devices;   (l) birthplace;   (m) employer;   (n) employment position;   (o) income bracket of the user;   (p) model of one of the first and second mobile or non-mobile communication devices; and   (q) operating system of one of the first and second mobile or non-mobile communication devices.   
     
     
         7 . The system of  claim 1 , wherein the mobile communications device is one of:
 (a) a cellular phone;   (b) a tablet;   (c) a portable media player; and   (d) a laptop or notebook computer.   
     
     
         8 . The system of  claim 1 , wherein the non-mobile communications device is one of:
 (a) television;   (b) a cable box; and   (c) a personal computer.