System and method for providing mobile advertising services

Abstract

A system and method that can customize mobile advertising services and increase the effectiveness of advertising is provided. The method includes registering contact details of one or more advertisers in a phone book, receiving one or more mobile advertising messages from the registered advertisers, notifying a user of the reception of the mobile advertising messages, and displaying the received mobile advertising messages according to the user's confirmation request.

What is claimed is: 
     
         1 . A method for providing a mobile advertising service, the method comprising:
 registering contact details of one or more advertisers in a phone book;   receiving one or more mobile advertising messages from the registered advertisers;   notifying a user of the reception of the mobile advertising messages; and   displaying the received mobile advertising messages according to the user's confirmation request.   
     
     
         2 . The method of  claim 1 , wherein the registering of the contact details of the one or more advertisers comprises at least one of the following:
 registering the contact details of the advertisers in the phone book via a phone book menu;   selecting an advertiser's log from one of a call log and a message transmission/reception log, and registering contact details of an advertiser in the phone book via the contact addition menu;   automatically registering the contact details of the advertiser in the phone book by operating a contact addition menu included in the received mobile advertising message.   
     
     
         3 . The method of  claim 1 , wherein the notifying of the user of the reception of the mobile advertising messages comprises at least one of the following:
 displaying a numerical icon for notifying the user of the number of unidentified mobile advertising messages on a home screen;   displaying an icon for notifying the user of the number of unidentified mobile advertising messages in an indicator area; and   displaying a phone book list including a notification bar for showing the number of unidentified mobile advertising messages by operating the contact menu.   
     
     
         4 . The method of  claim 3 , wherein each of the items in the phone book list, with the mobile advertising message, comprises at least one of the following:
 a type of mobile advertising message, the number of unidentified mobile advertising messages, and information about the mobile advertising message.   
     
     
         5 . The method of  claim 3 , further comprising:
 arranging and displaying, if the notification bar is selected, one or more contact details including a mobile advertising message according to a preset rule.   
     
     
         6 . The method of  claim 5 , further comprising:
 displaying, if one of the items is selected from the phone book list or one of items is selected from the arranged contact details, details of the selected item on a detail display screen,   wherein the detail display screen comprises:
 a phone book information display area for displaying contact information registered in the selected item, and 
 a mobile advertising message display area for displaying one or more mobile advertising messages transmitted from the advertiser. 
   
     
     
         7 . The method of  claim 6 , wherein the mobile advertising message comprises at least one of a coupon, an invitation, a news item, and a stamp card. 
     
     
         8 . The method of  claim 7 , wherein the mobile advertisement display area displays, if the mobile advertising message includes a coupon, a first coupon image and a mail address of the advertiser who issued the coupon,
 wherein the first coupon image comprises a type, a title, a usage, and a validity date of the coupon, and discount information; and   wherein the method further comprises:
 downloading, if a request is made to download the first discount image, a bar code and the discount information corresponding to the first coupon image, 
 converting the first coupon image into a second coupon image including the downloaded discount information and bar code, and 
 storing the downloaded coupon in a preset collection. 
   
     
     
         9 . The method of  claim 7 , wherein the mobile advertisement display area displays, if the mobile advertising message includes an invitation, a first invitation image including a title, a date, and a place of the invitation, and sub-menus for selecting one of attendance, postpone, and nonattendance, and
 wherein the method further comprises:
 altering, if one of the attendance, postpone, and nonattendance is selected, the first invitation image to a second invitation image corresponding to the selection, and displaying the second invitation image, and 
 storing the invitation corresponding to attendance or postpone in the collection. 
   
     
     
         10 . The method of  claim 9 , further comprising:
 extracting, if attendance or postpone is selected, a schedule from metadata of the attendance or postpone invitation; and   registering the extracted schedule in a schedule management program.   
     
     
         11 . The method of  claim 7 , wherein the mobile advertisement display area displays, if the mobile advertising message includes a stamp card, a first stamp card image including the stamp card information, a download menu, and a call free menu, and
 wherein the method further comprises:
 altering, if the download menu is selected, the first stamp card image to a second stamp card image including a stamp blank, stamped according to the frequency of usage and the remaining number to be redeemed, usage, validity date, and a call free menu, and 
 displaying the second stamp card image. 
   
     
     
         12 . A method for providing a mobile advertising service, the method comprising:
 detecting the execution of a mobile advertising application;   receiving one or more mobile advertising messages according to the execution of the mobile advertising application; and   arranging and displaying the received mobile advertising messages according to a preset rule,   wherein the arrangement and display of the received mobile advertising messages comprises:
 arranging and displaying, in order, mobile advertising messages that have a history where at least one of the coupon, invitation, and stamp card was downloaded, mobile advertising messages issued by advertisers who have been registered in a phone book, and remaining mobile advertising messages. 
   
     
     
         13 . The method of  claim 12 , wherein the arranging and displaying of the received mobile advertising messages comprises:
 arranging and displaying, in order of distance between the current location and the locations of advertisers who issued the messages, mobile advertising messages that have a history where the coupon, invitation, and stamp card was downloaded; mobile advertising messages issued by advertisers who have been registered in the phone book; and the remaining mobile advertising messages.   
     
     
         14 . The method of  claim 12 , wherein the displaying of the received mobile advertising messages comprises:
 displaying a search menu for requesting for the search nearby companies, a menu for scanning at least one of a bar code and a Quick Response (QR) code, a collection menu for moving to a collection that stores coupons, stamp cards, and invitations that are downloaded, and a setting menu for setting user information.   
     
     
         15 . The method of  claim 12 , wherein each item in a list of the mobile advertising message includes an icon representing at least one of a coupon, a stamp card and an invitation and information about the mobile advertising message. 
     
     
         16 . The method of  claim 12 , further comprising:
 displaying, if one of the displayed mobile advertising messages is selected, details of the selected mobile advertising message including a contact addition menu and a call free menu on the screen.   
     
     
         17 . The method of  claim 16 , further comprising:
 displaying a check-in menu and a special offer coupon if the detail display screen is displayed by scanning a Quick Response (QR) code or by performing short-range wireless communication.   
     
     
         18 . The method of  claim 14 , further comprising:
 arranging and displaying, if the collection menu is selected, mobile advertising messages in a list stored in the collection, in order of validity date.   
     
     
         19 . The method of  claim 18 , wherein the list of mobile advertising messages stored in the collection comprises:
 an accordion menu for expanding or contracting a coupon, an invitation and a stamp card included in the mobile advertising message.   
     
     
         20 . A method for providing a mobile advertising service, the method comprising:
 receiving contact details of an advertiser who signed up for the mobile advertising service;   receiving a phone book of a subscriber who signed up for the mobile advertising service;   searching the phone book of the subscriber for the contact details of the advertiser; and   automatically registering information regarding subscribers who have registered the contact details of the advertiser in the phone book in a customer database of the advertiser.   
     
     
         21 . The method of  claim 20 , further comprising:
 automatically classifying classes of customers registered in the customer database.   
     
     
         22 . The method of  claim 21 , wherein the automatic classification of customer class comprises:
 automatically classifying classes of customers based on Customer Relation Management (CRM) information.   
     
     
         23 . A method for providing a mobile advertising service, the method comprising:
 requesting creation of a mobile advertising message;   receiving information regarding the mobile advertising message and information regarding a class of a customer to which the mobile advertising message is to be transmitted; and   transmitting the mobile advertising message to a mobile device of the customer corresponding to the received customer class.   
     
     
         24 . A method for providing a mobile advertising service, the method comprising:
 receiving a request for the creation of a Quick Response (QR) code;   receiving information for selecting a template to create the QR code and a message input to the selected template; and   creating the QR code based on the selected template and the received message.   
     
     
         25 . The method of  claim 24 , further comprising:
 providing a preview screen showing the QR code.   
     
     
         26 . A system for providing mobile advertising services, the system comprising:
 a mobile advertising server; and   one or more mobile devices,   wherein the mobile advertising server receives and stores phone books from the mobile devices, receives a request for the transmission of mobile advertising messages of an advertiser from the advertiser, searches for corresponding mobile devices that have stored contact details of the advertiser in the phone book, and transmits the mobile advertising messages to the searched mobile devices, and   wherein the mobile device stores one or more contact details of an advertiser in the phone book, receives one or more mobile advertising messages issued from the advertiser registered in the phone book, notifies the user of the reception of mobile advertising messages, and displays the received mobile advertising messages according to the user's message confirmation request.   
     
     
         27 . The system of  claim 26 , wherein the mobile device performs at least one of registering contact details of the advertiser, input via a phone number addition menu of a phone book menu, in the phone book; selecting an advertiser's log from a call log or message transmission/reception log, and automatically registers contact details of an advertiser in the phone book via the contact addition menu; and automatically registering contact details of an advertiser, included in a received mobile advertising message, in the phone book by operating a contact addition menu included in the received mobile advertising message. 
     
     
         28 . The system of  claim 26 , wherein the mobile device displays at least one of a numerical icon for notifying the user of the number of unidentified mobile advertising messages on a home screen, an icon for notifying the user of the number of unidentified mobile advertising messages in the indicator area, and a phone book list including a notification bar for showing the number of unidentified mobile advertising messages by operating the contact menu, in order to notify the user of the reception of the mobile advertising message. 
     
     
         29 . The system of  claim 28 , wherein the mobile device displays a type of mobile advertising message, the number of unidentified mobile advertising messages, and a piece of information of the mobile advertising message, in each item in the phone book list. 
     
     
         30 . The system of  claim 28 , wherein the mobile device arranges and displays, if the notification bar is selected, one or more contact details in a list, including a mobile advertising message, according to a preset rule. 
     
     
         31 . The system of  claim 28 , wherein the mobile device displays a detail displays screen including a phone book information display area and a mobile advertisement display area,
 wherein the phone book information display area includes, if one of the items is selected from the phone book list or one of items is selected from the arranged contact details, details of the selected item, and   wherein the mobile advertisement display area includes one or more mobile advertising messages transmitted from the advertiser.   
     
     
         32 . The system of  claim 26 , wherein the mobile advertising message comprises at least one of a coupon, an invitation, a news item, and a stamp card. 
     
     
         33 . The system of  claim 32 , wherein the mobile device extracts, if a signal for attendance or postpone with respect to the invitation is input, a schedule from metadata of the attendance or postpone invitation, and registers the extracted schedule in a schedule management program. 
     
     
         34 . The system of  claim 26 , wherein the mobile device receives, if a mobile advertising application is executed, one or more mobile advertising messages, and arranges and displays, in order, mobile advertising messages that have a history where at least one of the coupon, invitation, and stamp card was downloaded, mobile advertising messages issued by advertisers who have been registered in the phone book, and remaining mobile advertising messages. 
     
     
         35 . The system of  claim 34 , wherein the mobile device arranges and displays, in order of distance between the current location and the locations of advertisers who issued the messages, mobile advertising messages that have a history where the coupon, invitation, and stamp card was downloaded; mobile advertising messages issued by advertisers who have been registered in the phone book; and the remaining mobile advertising messages. 
     
     
         36 . The system of  claim 34 , wherein the mobile device displays a search menu for requesting for the search nearby companies, a menu for scanning a bar code or Quick Response (QR) code, a collection menu for moving to a collection that stores coupons, stamp cards, and invitations that are downloaded, and a setting menu for setting user information. 
     
     
         37 . The system of  claim 34 , wherein the mobile device displays, if the detail display screen is displayed by scanning a Quick Response (QR) code or by performing short-range wireless communication, a check-in menu and a special offer coupon on the detail display screen. 
     
     
         38 . The system of  claim 34 , wherein the mobile device arranges and displays, if a collection menu is selected, mobile advertising messages in a list stored in the collection, in order of validity date. 
     
     
         39 . The system of  claim 26 , wherein the mobile advertising server receives contact details of an advertiser who signed up for the mobile advertising service and a phone book of a subscriber who signed up for the mobile advertising service, searches the phone book of the subscriber for the contact details of the advertiser, and automatically registers information regarding subscribers who have registered the contact details of the advertiser in the phone book in a customer database of the advertiser. 
     
     
         40 . The system of  claim 39 , wherein the mobile advertising server automatically classifies classes of customers, registered in the customer database, based on Customer Relation Management (CRM) information. 
     
     
         41 . The system of  claim 26 , further comprising:
 a mobile advertising web server for providing a web service that supports the creation and management of mobile advertising messages; and   a computer for accessing the mobile advertising web server, for outputting a screen for creating a mobile advertisement according to a mobile advertisement creating request, for receiving information to create a mobile advertising message and a class of customers to which the mobile advertising message will be transmitted, via the mobile advertisement creating screen, and for requesting the mobile advertising web server to transmit the created mobile advertising message to the mobile devices of customers corresponding to the customer class.   
     
     
         42 . The system of  claim 41 , wherein the computer outputs a screen for creating a Quick Response (QR) code according to a QR code creating request, and creates the QR code based on information to select a template and a message input to the selected template, received via the QR code creating screen. 
     
     
         43 . The system of  claim 42 , wherein the QR code creating screen provides a preview of a QR code that will be created, based on the selected template and a message that will be input to the template. 
     
     
         44 . A mobile device comprising:
 a memory unit for storing a phone book including contact details of one or more advertisers;   a communication unit for transmitting the phone book to a mobile advertising server and for receiving one or more mobile advertising messages from advertisers registered in the phone book;   a display unit for displaying a notification of the reception of the mobile advertising messages; and   a controller for controlling the display unit to display the received mobile advertising messages according to a mobile advertising message confirming request.   
     
     
         45 . A mobile device comprising:
 a memory unit for storing a mobile advertising application;   a location information receiving unit for receiving information regarding the current location;   a communication unit for receiving one or more mobile advertising messages from advertisers in a preset range of area from the current location, according to the execution of the mobile advertising application;   a display unit for arranging and displaying the received mobile advertising messages according to a preset rule; and   a controller for arranging and displaying, in order, mobile advertising messages that have a history where at least one of a coupon, an invitation, and a stamp card was downloaded, mobile advertising messages issued by advertisers who have been registered in the phone book, and remaining mobile advertising messages.   
     
     
         46 . A phone book server that manages information regarding an advertiser's customers in such that the server:
 receives contact details of an advertiser who signed up for a mobile advertising service and a phone book of a subscriber who signed up for the mobile advertising service;   searches the phone book of the subscriber for the contact details of the advertiser; and   automatically registers information regarding subscribers who have registered the contact details of the advertiser in the phone book in a customer database of the advertiser.   
     
     
         47 . A mobile advertising web server that supports the creation of a mobile advertising message in such that the web server:
 receives a request for the creation of the mobile advertising message via a logged in computer;   transmits, to the computer, web pages for creating mobile advertisements to which information to create the mobile advertising message and a class of customers to which the mobile advertising message is to be transmitted are entered; and   transmits the created mobile advertising message to mobile devices of customers corresponding to the customer class, according to a mobile advertising message issuing request from the computer.   
     
     
         48 . A mobile advertising web server that supports the creation of a Quick Response (QR) code in such a way that the web server:
 receives a request for the creation of the QR code via a logged in computer;   transmits, to the computer, web pages for creating a QR code to which information to select a template for creating the QR code and a message input to the selected template are entered; and   issues the QR code based on the selected template and the input message, according to a QR code creating command transmitted from the computer.