Seller conversion factor to ranking score for presented item listings

Abstract

Various embodiments include a method and system for a seller conversion factor to ranking score for presented item listings. In an online marketplace with sellers and item listings, multiple-item item listings within fixed-price listings can be identified. The multiple-item item listings can each offer for sale a plurality of equivalent items and the multiple-item item listings can be a subset of item listings corresponding to a seller. An aggregate sales value can be calculated for each of the multiple-item item listings by identifying the number of sales corresponding to a multiple-item item listing. An impressions value can be calculated for the multiple-item item listings. An aggregate sales factor can be calculated using the aggregate sales value and the impressions value. The aggregate sales factor can be used as a component in an item listing quality score for some item listings of the seller.

What is claimed is: 
     
         1 . In an online marketplace with sellers and item listings, a computer-implemented method comprising:
 identifying multiple-item item listings within fixed-price listings, the multiple-item item listings each offering for sale a plurality of equivalent items and the multiple-item item listings being a subset of item listings corresponding to a seller;   calculating an aggregate sales value for each of the multiple-item item listings by identifying the number of sales corresponding to a multiple-item item listing;   calculating an impressions value for each of the multiple-item item listings by identifying the number of impressions corresponding to the multiple-item item listing;   calculating, using one or more processors, an aggregate sales factor using the aggregate sales value and the impressions value by dividing the aggregate sales value by the impressions value; and   using the aggregate sales factor as a component in an item listing quality score for a set of item listings, the set of item listings being a subset of all item listings corresponding to the seller.   
     
     
         2 . The computer-implemented method of  claim 1 , wherein using the aggregate sales factor as a component in the item listing quality score includes:
 assigning a ranking score to each item listing that satisfies a user query, the ranking score for the item listings including the aggregate sales factor; and   presenting the item listings that satisfy the query in search results, the item listings positioned in the search results based on the ranking score.   
     
     
         3 . The computer-implemented method of  claim 2 , wherein the aggregate sales factor demotes the item listing's position if the aggregate sales factor exceeds a threshold score and the aggregate sales factor does not affect the item listing's position if the aggregate sales factor does not exceed the threshold score. 
     
     
         4 . The computer-implemented method of  claim 3 , wherein calculating the aggregate sales factor includes storing the aggregate sales factor in rneta-data corresponding to the seller. 
     
     
         5 . A system comprising:
 a multiple-item listing identification module to identify multiple-item item listings within fixed-price listings, the multiple-item item listings each offering for sale a plurality of equivalent items and the multiple-item item listings beings a subset of item listings corresponding to a seller;   a conversion factor calculating module configured to:
 calculate an aggregate sales value for each of the multiple-item item listings by identifying the number of sales corresponding to a multiple-item item listing; 
 calculate an impressions value for each of the multiple-item item listings by identifying the number of impressions corresponding to the multiple-item item listing; and 
 calculate an aggregate sales factor using the aggregate sales value and the impressions value by dividing the aggregate sales value by the impressions value; and 
   wherein the ranking score assignment module is further configured to use the aggregate sales factor as a component in the item listing quality score for a set of item listings, the set of item listings being a subset of all item listings corresponding to the seller.   
     
     
         6 . The system of  claim 5 , wherein to calculate the aggregate sales factor includes storing the aggregate sales factor in meta-data corresponding to the seller. 
     
     
         7 . The system of  claim 5 , wherein to use the aggregate sales factor as a component in the item listing quality score includes:
 using an assignment module to assign a ranking score to each item listing that satisfies a query, the ranking score for the item listing including the aggregate sales factor; and   a presentation module to present the item listings that satisfy the query in search results, the item listings positioned in the search results based on the ranking score.   
     
     
         8 . The system of  claim 7 , wherein the presentation module demotes the item listing's position if the aggregate sales factor exceeds a threshold score and the aggregate sales factor does not affect the item listing's position if the aggregate sales factor does not exceed the threshold score. 
     
     
         9 . A machine-readable storage device including instructions that, when executed by a machine, cause the machine to perform operations in an online marketplace with sellers and item listings, the operations comprising:
 identifying multiple-item item listings within fixed-price listings, the multiple-item item listings each offering for sale a plurality of equivalent items and the multiple-item item listings being a subset of item listings corresponding to a seller;   calculating an aggregate sales value for each of the multiple-item item listings by identifying the number of sales corresponding to a multiple-item item listing;   calculating an impressions value for each of the multiple-item item listings by identifying the number of impressions corresponding to the multiple-item item listing;   calculating, using one or more processors, an aggregate sales factor using the aggregate sales value and the impressions value by dividing the aggregate sales value by the impressions value; and   using the aggregate sales factor as a component in an item listing quality score for a set of item listings, the set of item listings being a subset of all item listings corresponding to the seller.   
     
     
         10 . The machine-readable storage device of  claim 9 , wherein using the aggregate sales factor as a component in the item listing quality score includes:
 assigning a ranking score to each item listing that satisfies a user query, the ranking score for the item listings including the aggregate sales factor; and   presenting the item listings that satisfy the query in search results, the item listings positioned in the search results based on the ranking score.   
     
     
         11 . The machine-readable storage device of  claim 10 , wherein the aggregate sales factor demotes the item listing's position if the aggregate sales factor exceeds a threshold score and the aggregate sales factor does not affect the item listing's position if the aggregate sales factor does not exceed the threshold score. 
     
     
         12 . The machine-readable storage device of  claim 9 , wherein calculating the aggregate sales factor includes storing the aggregate sales factor in meta-data corresponding to the seller.