System and Method for Generating and Managing Interactive Advertisements

Abstract

Embodiments of the present invention relate to a system and method for creating an interactive advertisement. The interactive advertisement is configured to convey a brand message to a user while at the same time provide website security by reducing unauthorized website access by Internet bots. According to certain embodiments of the present invention, users are required to adequately respond to the interactive advertisement in order to access certain website content. The user responses to the interactive advertisements are collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message.

1 . A computer implemented method for generating a marketing report, comprising: transmitting, by a computer, a first interactive advertisement to a plurality of users, wherein the first interactive advertisement comprises: a first media segment, and a first user input segment configured to capture a first user response as text entered by one of the plurality of users; receiving, by the computer, a plurality of first user responses from the plurality of users, transmitting, by the computer, a second interactive advertisement to the plurality of users, wherein the second interactive advertisement is related to the first interactive advertisement and comprises: a second media segment, and a second user input segment configured to capture a second user response as a selection from a drop down menu; receiving, by the computer, a plurality of second user responses from the plurality of users; associating, by the computer, the plurality of first user responses from the plurality of users and the plurality of second user responses from the plurality of users; and generating, by the computer, the marketing report based on the associated user responses. 
     
     
         2 . The method of  claim 1 , further comprising: transmitting, by the computer, the second interactive advertisement to a plurality of not exposed users, wherein the not exposed users have not previously received the first interactive advertisement; receiving, by the computer, a plurality of initial user responses from the plurality of not exposed users. 
     
     
         3 . The method  claim 2 , further comprises associating the plurality of initial responses from the plurality of not exposed user with the plurality of first user responses and the second user responses. 
     
     
         4 . The method of  claim 3 , wherein the marketing report compares the second user responses with the plurality of initial user responses from the plurality of not exposed users. 
     
     
         5 . A system for generating a marketing report, comprising: an user interface computer module configured to: transmit a first interactive advertisement to a plurality of users, wherein the first interactive advertisement comprises: a first media segment, and a first user input segment configured to capture a first user response as text entered by one of the plurality of users; receive a plurality of first user responses from the plurality of users; transmit a second interactive advertisement to the plurality of users, wherein the second interactive advertisement is related to the first interactive advertisement and comprises: a second media segment, and a second user input segment configured to capture a second user response as a selection from a drop down menu; receive a plurality of second user responses from the plurality of users; and a marketing computer module communicatively connected to the user interface computer module configured to: associate the plurality of first user responses from the plurality of users and the plurality of second user responses from the plurality of users; and generate the marketing report based on the associated user responses. 
     
     
         6 . The system of  claim 5 , wherein the user interface computer module is further configured to: transmit the second interactive advertisement to a plurality of not exposed users, wherein the not exposed users have not previously received the first interactive advertisement; receive a plurality of initial user responses from the plurality of not exposed users. 
     
     
         7 . The method  claim 6 , wherein associating the plurality of initial responses from the plurality of not exposed user with the plurality of first user responses and the second user responses. 
     
     
         8 . The method of  claim 7 , wherein the marketing report compares the second user responses with the plurality of initial user responses from the plurality of not exposed users. 
     
     
         9 . A computer implemented method for providing a user access to a webpage, comprising: identifying, by a computer, an advertiser based on a user dataset; retrieving, by the computer, a plurality of advertising parameters corresponding to the identified advertiser; generating based on the plurality of advertising parameters, by the computer, the interactive advertisement comprising: a media segment, and a user input segment configured to receive the user response; transmitting, by the computer, the interactive advertisement to the user; receiving, by the computer, the user response; confirming, by the computer, the user response is substantially similar to a correct answer defined by the plurality of advertising parameters; and providing, by the computer, the user access to the webpage.